Interactive Play

The Lamaze bend and squeak panda is bright, bold and soft with high contrasting colours to stimulate baby's senses and capture the imagination, squeeze the base and the panda squeaks, stimulating auditory senses.

Cute little knotties raccoon is full of developmental features and bright bold colours to capture baby's imagination and stimulate the senses, with crinkly feet and stripy tail, grip & grab knotty legs and a jingly body he's the perfect companion for any baby.

A lovely little snail rattle with high contrast patterns to stimulate baby's vision, with bright colours and textures to stimulate the senses.

Baby will love playing tunes on this piano! This musical toy will help develop baby's senses with its multiple sounds, textures, and colors.

Designed to challenge baby’s early construction and motor skills, puzzle up vehicles are available in three designs and have colourful, chunky pieces for easy construction. Then discover the magic of each creation by pulling them back and watching them whizz off!

Tomy's push and go vehicles are a selection of three chunky vehicles that zoom along when their drivers heads are pushed down, featuring a cool red car, a chunky orange truck and a speedy airplane.

Tomy's my first remote control cars are a great way to encourage play to develop your child's early skills offering the benefits of improving manual dexterity, teaching cause and effect and stimulating the imagination.

A child's first lovable puppy. This pull along classic has lots of fun actions for little ones - he turns his head, wiggles his ears, wags his tail and barks as he is pulled along.

The lights and sounds wrap & go flower is the ideal educational toy when you're on the move, featuring a brightly coloured flower with crinkly petals to encourage baby to explore different textures, the centre of the flower lights up when touched and the flower is set in a soft brightly coloured pot with a stem that's easily bendable for attachment to cribs, carriers and strollers.

Fantastic Trotter the pony features bright colours and patterns for baby's visual development, with brightly coloured legs and floppy feet that crinkle, and a colourful satin ribbon mane and tail. Trotter also neighs, snorts and makes galloping sounds when baby plays with him.

Fantastic little zippy cars that are full of colour and character to entertain baby and help develop gross motor skills.

The musical inchworm is a complete all round toy for baby, with bright colours to promote visual stimulation, sounds and different textures for your baby to explore, and a ruler on the worm's underside to track baby's growth.

Meet Fred's girlfriend. Follow-Me Fiona is continuing the success of her best selling mate, Follow-Me Fred. Same great crawling toy, now with a feminine touch.

An adorable self-rolling puppy that engages baby and encourages her to crawl. Follow-Me Fred features a multi-directional, accordion-shaped body that can be set to move in a straight line as well as in a circular motion. Speed control and colorful buttons trigger music and cheerful doggie sounds.

Baby's first blocks include a bucket with a shape sorting lid and colourful blocks to encourage learning through play.

Kids will love this action-packed combination of hammer and ball play vehicles. Bash the balls through the hole to send them into their vehicles and shooting out of the station.The station light flashes and each character has its own, unique siren noise as it zooms out.

The Play to Learn Pic n' Pop is a unique and fun mobile popper unit that gets toddlers on the move! Just watch out for the fine china!

The Sassy Xylophone Teether is great for both sensory and audio developement made with varying textures and rewarding baby with different sounds when pressed.

Get ready to have some fun with these awesome play sets featuring Mickey, Donald and Goofy and their cool vehicles!

Push the buttons and show baby how to cause the music to play. Talk to baby about the colors and the music. Shake to hear the beads rattle.

A set of high contrast activity blocks with ribbons, and a mirror. It jingles and crinkles to develop auditory senses, and keep baby engaged with fun developmental features. Lamaze's activity blocks are designed to help your baby develop dexterity and hand-eye coordination, with a rainbow of colours and patterns to stimulate vision and multiple textures that invite baby to explore. Also included is a handy clip that attaches to a crib or stroller.

Wholesale The Hungry Caterpillar Peg Puzzle is available to retailers and re-sellers from BabyBrandsDirect.co.uk

This award winning lovely set contains 6 toys for baby and parent to play and learn to communicate with. It includes a soft monkey toy, a beautiful mirror and comfort blanket plus another 3 toys all compactly packaged.

The Lamaze bend and squeak penguin is bright, bold and soft with high contrasting colours to stimulate baby's senses and capture the imagination, squeeze the base and the penguin squeaks!, stimulating auditory senses.

Get your toddler rollin’ and laughing with the Pop & Roll Roadster!

Keep playtime truckin’ with endless fun from the Swirl & Roll Truck!

Toddlers will have a ball with the Alphabet Pop Top!

The Roll & Chase Bumble Bee brings learning and fun to life!

Delight toddler with these cute, animal themed balls that make silly sounds as they wobble and roll across the floor!

This toy offers engaging handheld bead play for any baby!

It’s catchy! This flexible, bendable ball will quickly become baby’s favorite toy.

Shake, Rattle, and Roll! This flexible ball is sure to fascinate baby with its fun rattling beads!

This toy offers engaging handheld bead play for your baby!

Encouraging interactive play, this fun rainstick rattles with multi-colored beads making soothing raindrop sounds.

Your baby will be on a roll with this easy-to-hold roller!

Easy to grab, fun sounds, flexible fun!

Create a masterpiece at any age. This product will be music to any little ones ears. It teaches how sounds combine to create 8 Mozart masterpieces. The child can add or subtract instruments with the touch of a button and lights flash along with the music. It's fun, its creative, and its inspiring. It provides hours of interactive play for budding young composers of all ages. 5 individual instrument buttons (harp, flute, French horn, piano and violin). 1 orchestra button plays all instruments. Soft, rounded corners so it's easy and safe for baby to hold.

Simple to use and giving little ones control of their very own cute puppy! Designed to improve attention, stimulate memory and facilitate emotional development.

The Happy Hammer is sure to provide hours of entertainment for both boys and girls. Use the Happy Hammer to hit one of the targets and watch as the other target pops up ready for action!

Power up a world of learning fun with a baby appropriate laptop that's just the right size, with colourful numbered keys which are easy to press, bringing learning to life on the animated screen. There are plenty of sing along songs, words, sounds and exciting activities.