Interactive Play

HomeActivity ToysInteractive Play

Stimulating colours, soft and smooth textures, gentle lights and exciting noises are what make interactive toys especially fun to play with. From a simple, flexible ball by Oball to a cuddly, entertaining Lamaze panda or penguin, you’re bound to find something here that your baby will just adore! We recommend starting with toys that play amusing sounds and tunes for the youngest ones who can listen and observe. Once your little one can sit unsupported, a whole new array of toys is available to him, such as Tomy’s Push and Go Vehicle or Fisher Price’s Lil Snoopy. Introduce your tot to new textures and toys that challenge him as he grows such as Tomy’s Puzzle Bug, and then watch him laugh and giggle as he discovers different shapes, sounds and colours.

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Baby Einstein Activity Arms Octopus
An armful of activities to keep baby entertained and engaged, at home or on-the-go. The Baby Einstein™ Activity Arms Octopus™ from Baby Einstein™ is a soft, plush friend with activities that entertain and engage. There's a ring rattle and starfish bead chaser, a flashcard with real-world imagery and a baby-safe mirror. Multiple activities encourage discovery and multi-sensory stimulation.
RRP : £9.99Our Price : £8.99Save : £1.00
Baby Einstein Octoplush
Soft, friendly and happy, the Octoplush is a wonderful companion for little ones to explore color. Each of Octoplush's soft legs features a colorful embroidered image. Squeeze each leg to hear a color corresponding to the color of the embroidered object in English, Spanish or French. Colors include: red, orange, yellow, green, blue, purple, white and brown. Each color is followed by a short classical melody. Squeeze Octoplush's head to activate additional classical melodies! Baby can discover a world of colors, music and fun with Octoplush!
RRP : £17.99Our Price : £16.99Save : £1.00
Fisher-Price Laugh & Learn Click & Learn Remote
20% off Fisher-Price Applied at Checkout
Tired of finding baby drool on the remote? Put baby in control of the fun with the Fisher-Price click & learn remote, featuring fun activities where baby can learn about numbers, colours, opposites and more with this realistic looking remote just don't try and change the channels on your TV!
RRP : £10.99Our Price : £9.99
Lamaze Busy Bug Highchair Toy
The busy bug highchair toy is a great mealtime toy, with a sturdy suction cup that attaches to any surface, this bug bends and rattles when batted by your child which is great for teaching cause and effect, and helps to develop baby’s hand eye coordination.
RRP : £10.99Our Price : £8.79Save : £2.20
Fisher-Price Lil Snoopy
20% off Fisher-Price Applied at Checkout
A child's first lovable puppy. This pull along classic has lots of fun actions for little ones - he turns his head, wiggles his ears, wags his tail and barks as he is pulled along.
RRP : £10.99Our Price : £9.99
Lamaze Musical Inchworm
The musical inchworm is a complete all round toy for baby, with bright colours to promote visual stimulation, sounds and different textures for your baby to explore, and a ruler on the worm's underside to track baby's growth.
RRP : £14.99Our Price : £11.99Save : £3.00
Fisher-Price Say Please Tea Set
20% off Fisher-Price Applied at Checkout
Help your baby to learn through everyday experiences with the Fisher-Price Laugh & Learn say please tea set. Where numbers, shapes & opposites are introduced in an early role-play format, enhance baby's language skills with greetings and sing-along songs to encourage sharing and good manners.
RRP : £17.99Our Price : £15.99
Fisher-Price Spin & Play Suction Cup Toy- 2 Designs
20% off Fisher-Price Applied at Checkout
Bat, spin, rattle—baby will find lots of ways to play with this toy!
RRP : £8.99Our Price : £8.54
Oball Suction Cup Toy
Colourful rattle ball with suction cup makes it easy to entertain baby almost anywhere! Particularly captivating on high chair tops while waiting for meals to be served!
RRP : £5.99Our Price : £5.69Save : £0.30
Fisher-Price Brilliant Basics Chatter Phone
20% off Fisher-Price Applied at Checkout
The Fisher-Price chatter phone is a classic pull toy for a new generation, featuring a friendly face with moving eyes, a dial to spin and sturdy wheels & string for pull along fun.
RRP : £8.99Our Price : £8.54
Oball 4" Oball
It’s catchy! This flexible, bendable ball will quickly become baby’s favorite toy.
Blue Pink Multi
RRP : £3.99Our Price : £3.79Save : £0.20
Oball with Rattle
Shake, Rattle, and Roll! This flexible ball is sure to fascinate baby with its fun rattling beads!
Blue Orange Bright Pink
RRP : £4.99Our Price : £4.79Save : £0.20
Oball 6" Oball with Rainstick
Encouraging interactive play, this fun rainstick rattles with multi-colored beads making soothing raindrop sounds.
RRP : £12.99Our Price : £12.29Save : £0.70
Early Learning Centre Jungle Roll Around
With bright colours and friendly bold jungle animal designs, the Jungle Roll around is sure to catch your little one's attention. Featuring elephant, giraffe, monkey, zebra and lion, the fun characters will engage your baby. Encourage them to shake the Roll Around about to see what's inside: colourful balls rattle interestingly around, and a funny beanbag is attached inside to spin around when the Roll Around is moved. Baby can roll, kick and crawl after the Roll Around, helping to develop their hand-to-eye coordination skills.
RRP : £7.99Our Price : £7.59Save : £0.40
Bright Starts Lights & Sounds FunPad
Our Lights & Sounds FunPad is a fun, interactive toy that will keep baby entertained with ABCs, 123s, lights, sounds, and more. This feature-filled toy is a great way to introduce your little one to a variety of shapes, colors, animals, letters, and numbers. The big, soft buttons on the fabric screen are easy for baby to press. The slider switch activates silly sounds.
RRP : £12.99Our Price : £11.99Save : £1.00
Baby Einstein Roller-Pillar Activity Balls
The Baby Einstein Roller-Pillar Activity Balls feature 5 unique balls specially made for discovery fun for babies 3 months +. They are perfect for little hands to grasp and feature different activities for baby to enjoy.
RRP : £9.99Our Price : £9.49Save : £0.50
Little Bird Told Me Birdy Bear Activity Toy
Birdy Bear is brimming with fun features to delight and stimulate curious little minds! He has scrunchy wings, a click click rotating dial, rattles, squeaks, crinkles and more.
RRP : £19.99Our Price : £10.99Save : £9.00
Baby Einstein Take Along Tunes
Baby Einstein's take along tunes is baby's own mp3 player. It has a large easy press button that toggles through 7 high quality classical melodies all designed for baby's auditory development and to promote music appreciation. The colourful lights dance across the screen to each song and the colourful caterpillar handle is easy for little hands to grasp and take anywhere.
RRP : £9.99Our Price : £9.49Save : £0.50
Baby Einstein Bendy Ball
Baby Einsteins bendy ball is brightly coloured and easy to hold, It's made from soft flexible plastic with bright primary colours that make this ball fun and easy for your little one to bend and squeeze. The bendy ball encourages various developmental stages as your baby grows including coordination, grasping and throwing and parent child interaction (when your baby can sit up unassisted and roll the ball to you)
RRP : £5.99Our Price : £5.69Save : £0.30
Bright Starts Flexi Ball
The Bright Starts flexi ball is a brightly coloured ball that is easy to grasp and roll. The soft, flexible plastic makes this ball fun and easy for little fingers to bend and squeeze. The caterpillar character has multiple textures and colours and there is a rolling ball inside that makes a fun sound.
RRP : £5.99Our Price : £5.69Save : £0.30
Oball Teethe & Link Set
Little ones will have fantastic fun linking up all the parts together on this toy. Better still it works as a teether too.
RRP : £6.99Our Price : £6.59Save : £0.40
Early Learning Centre Hopscotch
This Early Learning Centre hopscotch is the perfect answer to easy indoor andoutdoor play! Simply slot -together the foam hopscotch absolutely anywhere and let your child have fun and learn at the same time!
RRP : £14.99Our Price : £14.24Save : £0.75
Oball Go Cars
This is such a fun product for boys and girls. It features an easy grip car top, colourful rattles in the wheels and a fun sporty design.
Blue Red
RRP : £5.99Our Price : £5.69Save : £0.30
Tomy Disney Frozen Pop Up Olaf
Capture the fun and excitement of Disney's Frozen with this exciting action game that will keep everyone on their toes!
RRP : £16.99Our Price : £15.99Save : £1.00
Bright Starts Shake and Spin Activity Balls
Such fun! Spin them, roll them, chase them! These equally sized balls are great for play time. They each have unique features such as different textured rims, beads or spinners inside them too.
RRP : £6.99Our Price : £6.59Save : £0.40
Lamaze Hide Inside the Butterfly
Brightly coloured patterns and textured fabrics make this toy unique. Designed to encourage exploration and excite your little one’s senses, this gorgeous, friendly toy will make an endearing friend to play with.
RRP : £9.99Our Price : £8.99Save : £1.00
Fisher-Price Little People Single Large Vehicle Assortment
20% off Fisher-Price Applied at Checkout
Little People® vehicles are easy for little hands to operate and make fun things happen! Just roll them along to activate fun, sing-along songs. Press down on the seats to add sounds, too! Each vehicle comes with 2 Little People® figures. Bring them to any Little People® set to put the fun in overdrive!
White Red Yellow
RRP : £18.99Our Price : £19.99
Lamaze Push Along Pup
When the adorable puppy is pushed, your little one will enjoy watching the bright colours and listening to exciting sounds- guaranteed to enthral any child!
RRP : £17.99Our Price : £16.99Save : £1.00
Tomy WTP Protect and Play I-Case
Have you succumbed to the temptation of giving your little one your iPhone to keep him entertained while out and about? We know little ones love to chew and shake things about, so cover your phone with this Protect and Play I-Case to keep your little one amused and save your phone from slobber!
RRP : £12.99Our Price : £7.99Save : £5.00
Tomy Sing n Learn Bunny Bus
A themed learning bus with engaging characters who teach ; 123, ABC and colours through contemporary rhymes. Multiple features that builds learning into imaginative and physical play!
RRP : £19.99Our Price : £18.99Save : £1.00
Tomy Tap n Toddle Elephant
This toy is a little wonder of surprise for your baby- packed with tons of engaging and developmental features. To encourage your little one to get some exercise, simply tap the blue elephant’s head and he’ll start spinning away- ready for your baby to crawl after him!
RRP : £18.99Our Price : £17.99Save : £1.00
Oball Rollie Animal Rattles- 2 Characters
Oball™ Rollie Rattles™ get the fun rolling!
These clever toys are designed to be easy for even the littlest hands to grasp. The clear rattle ball rolls and rattles when baby pushes it across the floor. And these colorful, charming characters add a little something extra!
RRP : £6.99Our Price : £6.69Save : £0.30
Baby Einstein Roll & Explore Symphony Ball
The Roll & Explore Symphony Ball lets baby compose, discover, and listen to fun melodies and more! With three modes of play, this musical ball provides a symphony of instruments, animal sounds, and melodies baby can discover while playing.
RRP : £19.99Our Price : £18.99Save : £1.00
Baby Einstein Rhythm of the Reef Prop Pillow
Plush comfort, melodies, and discovery toys make the Rhythm of the Reef Prop Pillow™ baby’s perfect companion.
RRP : £19.99Our Price : £18.99Save : £1.00
Baby Einstein Ocean Exploration Play Pad
The Baby Einstein™ Ocean Exploration Play Pad™ is a treasure trove of fun activities for baby to explore. Baby Einstein products are made with the highest standards of concept, design and manufacturing. Our focus is on bringing the best of the humanities – arts, music, language, nature, shapes and numbers – to babies and parents everywhere
RRP : £16.99Our Price : £15.99Save : £1.00
Fisher-Price Laugh n Learn Phone Grey
20% off Fisher-Price Applied at Checkout
Babies love to chatter and the Laugh Learn Smiling Smart Phone comes with fun phrases and buttons to provide role play fun. Each of the nine light-up buttons activate songs, music and sounds which encourage an early understanding of numbers, shapes and colours.
RRP : £10.99Our Price : £9.99
Peter Rabbit Peg Puzzle
Challenge your smart little one with Peter Rabbit and watch their minds grow! Aided by vibrant colours and enchanting characters, they will become captivated in moments.
RRP : £9.99Our Price : £9.49Save : £0.50
Peter Rabbit Dominoes
From the classic Beatrix Potter books these wooden dominoes are a beautifully traditional toy that help to develop key developmental skills. Take turns to match the colours and characters together and the first player to place all their dominoes down is the winner!
RRP : £9.99Our Price : £9.49Save : £0.50
Bright Starts Giggling Gourmet Giggle & Learn Lunchbox
The Sort 'n Giggle Lunchbox™ from Bright Starts™ Giggling Gourmet™ Collection is a great way to get baby to learn and play at the same time with positive reinforcement through sounds and lights. If baby puts the piece of food into the correct slot, the lunchbox announces the name of the food. The sandwich flips open for reveal more food fun and it's great for baby to take around with them because of its perfect size and eays grip handles.
RRP : £16.99Our Price : £16.14Save : £0.85
Bright Starts Giggling Gourmet Rise 'n Dine Busy Café
Get baby in the kitchen with this Giggling Gourmet Rise 'n Dine Busy Café from Bright Starts Giggling Gourmet! With a blender that lights up and spins when baby pushes the orange down, a toaster that pops toast up and down, it really is a toy filled with intrigue that gives baby full control!
RRP : £26.49Our Price : £25.17Save : £1.32
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