
The Lamaze bend and squeak panda is bright, bold and soft with high contrasting colours to stimulate baby's senses and capture the imagination, squeeze the base and the panda squeaks, stimulating auditory senses.
RRP : £4.99Our Price : £5.00

Lamaze's adorable pull and play puppy is a great first pet for any baby. He's designed to encourage gross motor development through play, with big floppy crinkly ears and bright bold contrasting colours to stimulate vision, pull puppy's tail to stretch him out and he wiggles and jungles.
RRP : £7.99Our Price : £7.98Save : £0.01

A lovely little snail rattle with high contrast patterns to stimulate baby's vision, with bright colours and textures to stimulate the senses.
RRP : £6.99Our Price : £6.99

Baby will love playing tunes on this piano! This musical toy will help develop baby's senses with its multiple sounds, textures, and colors.
RRP : £5.99Our Price : £4.99Save : £1.00

Designed to challenge baby’s early construction and motor skills, puzzle up vehicles are available in three designs and have colourful, chunky pieces for easy construction. Then discover the magic of each creation by pulling them back and watching them whizz off!
RRP : £6.99Our Price : £6.80Save : £0.19

Tomy’s push and go vehicles are a selection of three chunky vehicles that zoom along when their drivers heads are pushed down, featuring a cool red car, an orange truck and a speedy airplane. When the drivers of the vehicles are pushed down the vehicle zooms away aiding in the development of motor skills, teaching cause and effect as your child is encouraged to chase after them.
RRP : £6.99Our Price : £6.80Save : £0.19

Tomy's my first remote control cars are a great way to encourage play to develop your child's early skills offering the benefits of improving manual dexterity, teaching cause and effect and stimulating the imagination.
RRP : £10.99Our Price : £10.08Save : £0.91

A child's first lovable puppy. This pull along classic has lots of fun actions for little ones - he turns his head, wiggles his ears, wags his tail and barks as he is pulled along.
RRP : £8.99Our Price : £7.99Save : £1.00

Fantastic Trotter the pony features bright colours and patterns for baby's visual development, with brightly coloured legs and floppy feet that crinkle, and a colourful satin ribbon mane and tail. Trotter also neighs, snorts and makes galloping sounds when baby plays with him.
RRP : £16.99Our Price : £16.99

Fantastic little zippy cars that are full of colour and character to entertain baby and help develop gross motor skills.
RRP : £7.99Our Price : £6.32Save : £1.67

The musical inchworm is a complete all round toy for baby, with bright colours to promote visual stimulation, sounds and different textures for your baby to explore, and a ruler on the worm's underside to track baby's growth.
RRP : £14.99Our Price : £12.05Save : £2.94

Meet Fred's girlfriend. Follow-Me Fiona is continuing the success of her best selling mate, Follow-Me Fred. Same great crawling toy, now with a feminine touch.
RRP : £21.99Our Price : £21.33Save : £0.66

An adorable self-rolling puppy that engages baby and encourages her to crawl. Follow-Me Fred features a multi-directional, accordion-shaped body that can be set to move in a straight line as well as in a circular motion. Speed control and colorful buttons trigger music and cheerful doggie sounds.
RRP : £21.99Our Price : £21.33Save : £0.66

Introducing Mr Colour Maker, the first product of its kind to teach children colours and colour creation in a highly engaging and fun way with no mess!
Hold one of the 3 primary colour pots over Mr Colour Maker and watch in amazement as the mixing pot magically lights up with the colour!
RRP : £29.99Our Price : £24.53Save : £5.46

Baby's first blocks include a bucket with a shape sorting lid and colourful blocks to encourage learning through play.
RRP : £12.99Our Price : £9.99Save : £3.00

Kids will love this action-packed combination of hammer and ball play vehicles. Bash the balls through the hole to send them into their vehicles and shooting out of the station.The station light flashes and each character has its own, unique siren noise as it zooms out.
RRP : £14.99Our Price : £13.10Save : £1.89

The Play to Learn Pic n' Pop is a unique and fun mobile popper unit that gets toddlers on the move! Just watch out for the fine china!
RRP : £24.99Our Price : £19.57Save : £5.42

The Sassy Xylophone Teether is great for both sensory and audio developement made with varying textures and rewarding baby with different sounds when pressed.
RRP : £9.99Our Price : £6.81Save : £3.18

A set of high contrast activity blocks with ribbons, and a mirror. It jingles and crinkles to develop auditory senses, and keep baby engaged with fun developmental features. Lamaze's activity blocks are designed to help your baby develop dexterity and hand-eye coordination, with a rainbow of colours and patterns to stimulate vision and multiple textures that invite baby to explore. Also included is a handy clip that attaches to a crib or stroller.
RRP : £9.99Our Price : £10.00

Wholesale The Hungry Caterpillar Peg Puzzle is available to retailers and re-sellers from BabyBrandsDirect.co.uk
RRP : £9.99Our Price : £7.79Save : £2.20

This award winning lovely set contains 6 toys for baby and parent to play and learn to communicate with. It includes a soft monkey toy, a beautiful mirror and comfort blanket plus another 3 toys all compactly packaged.
RRP : £29.99Our Price : £24.99Save : £5.00

The Lamaze bend and squeak penguin is bright, bold and soft with high contrasting colours to stimulate baby's senses and capture the imagination, squeeze the base and the penguin squeaks!, stimulating auditory senses.
RRP : £4.99Our Price : £5.00

Delight toddler with these cute, animal themed balls that make silly sounds as they wobble and roll across the floor!With 6 different characters to choose from, your toddler is sure to laugh out loud!
RRP : £4.99Our Price : £4.49Save : £0.50

This toy offers engaging handheld bead play for any baby!
RRP : £3.99Our Price : £3.49Save : £0.50

It’s catchy! This flexible, bendable ball will quickly become baby’s favorite toy.
RRP : £3.99Our Price : £2.99Save : £1.00

Shake, Rattle, and Roll! This flexible ball is sure to fascinate baby with its fun rattling beads!
RRP : £4.99Our Price : £3.94Save : £1.05

Encouraging interactive play, this fun rainstick rattles with multi-colored beads making soothing raindrop sounds.
RRP : £9.99Our Price : £9.49Save : £0.50

Your baby will be on a roll with this easy-to-hold roller!
RRP : £14.99Our Price : £13.99Save : £1.00

Easy to grab, fun sounds, flexible fun!
RRP : £8.99Our Price : £7.30Save : £1.69

The Sassy Sensory Symphony inspires exploration with a fun fish theme and classical music and tonal sounds which engage listening skills for baby. It also promotes concentration with a light mode and pleasing sounds encourage cognitive processing.
RRP : £29.99Our Price : £25.23Save : £4.76

Create a masterpiece at any age. This product will be music to any little ones ears. It teaches how sounds combine to create 8 Mozart masterpieces. The child can add or subtract instruments with the touch of a button and lights flash along with the music. It's fun, its creative, and its inspiring. It provides hours of interactive play for budding young composers of all ages. 5 individual instrument buttons (harp, flute, French horn, piano and violin). 1 orchestra button plays all instruments. Soft, rounded corners so it's easy and safe for baby to hold.
RRP : £17.99Our Price : £16.99Save : £1.00

An adorably cute little puppy that moves at the blow of a whistle, one blow makes the puppy move forward, two blows make it go backwards and the puppy’s ears flap up and down with excitement. The whistle and go puppy is designed to improve attention, stimulate your child’s memory and facilitate emotional development.
RRP : £14.99Our Price : £12.60Save : £2.39

Playing music, learning about animals, singing along, it's all extra fun with this colourful light up piano and a playful puppy friend!
RRP : £19.99Our Price : £17.99Save : £2.00

A refresh of the Bounce & Giggle Assortment, with adorable Elephant, piggy and cow characters to delight baby when they start to bounce and rumble to the music and fun sound effects. Baby starts the action by pressing the character's nose.
RRP : £15.99Our Price : £13.99Save : £2.00

An adorable pair of press & go animals set to entertain your child and help them learn through play, featuring a happy crocodile and a cheerful cheetah that speed across the floor when the friends on their backs are pressed.
RRP : £8.49Our Price : £7.49Save : £1.00

Make learning more fun with the Fisher-Price laugh & learn CD player, with rich music, sing-along songs and lots of activities, it combines the early academics and everyday experiences- for the way kids really learn.
RRP : £14.99Our Price : £14.49Save : £0.50

Tomy's little puzzle bug is fun to play; it's the perfect size for little hands and has lots of fun developmental features.
RRP : £14.99Our Price : £11.76Save : £3.23

Encourage your baby to crawl with this gallant knight & horse and princess & horse toy. Push down the knights or princess head and the horse gallops forward whilst making fun sounds.
RRP : £14.99Our Price : £12.60Save : £2.39

Take Winnie the Pooh, Tigger and Eeyore for a fun ride on the Acorn train. Pull them along and watch as they spin around and around. If they get too dizzy then take the chunky characters out and play with them separately.
RRP : £19.99Our Price : £18.19Save : £1.80

Here’s a horse with lots of different colours, Sassy’s hug and tug horse has tufts of colourful ribbons on his head and tail to encourage baby to touch. Push his orange saddle to hear him make 3 different horse sounds. Pull on one leg to make the opposite leg get shorter. He also has four hoofed feet filled with colourful beads and shapes that make different rattling sounds.
RRP : £8.99Our Price : £8.72Save : £0.27