The Concept Behind Aurora
Aurora is committed to deliver gifts of smiles to consumers, employees and communities. Their vision is to be the world's leading character company.
Global research centres create products that reflect different regional taste, lifestyles, trends, and customers’ specific desires. Collaboration of directors and designers through market research, product and character development and brand management are brought together to create an adorable range of soft toys.
The History of Aurora
Since its establishment in 1981, Aurora has built up a solid business foundation and has continuously extended its business domain to become a global leader in the character & contents industry.