Baby Bjorn

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Baby Bjorn is a family-owned, Swedish company which was founded in 1961. From the start, Baby Bjorn's goal has been to simplify everyday activities for parents and small children by developing innovative products for children up to the age of three.

Baby Bjorn's goal is to develop products that are both creative and sensitive to children's and parents' needs and identify those little everyday problems and provide ingenious solutions to them.
 

Baby Bjorn Baby Carriers

Baby Bjorn Active Carrier
Black/Red Black/Silver
RRP : £94.99Our Price : £84.99
BabyBjorn Original Classic Carrier
RRP : £64.99Our Price : £59.99
 

Baby Bjorn Highchairs

Baby Bjorn High Chair
White
RRP : £179.99Our Price : £149.99
 

Baby Bjorn Carrier Accessories & Reins

Baby Bjorn Baby Sitters

Baby Bjorn wooden toy for baby sitter
RRP : £29.99Our Price : £23.99
Baby Bjorn Baby Sitter Balance
Black/Red Black/Silver
RRP : £114.99Our Price : £84.99
 

Baby Bjorn Potties & Step Stools

Baby Bjorn Step Stool
White Blue Pink
RRP : £17.99Our Price : £14.99
 

Baby Bjorn Toilet Trainer Seats

Baby Bjorn Toilet Trainer Seat
RRP : £28.99Our Price : £22.99
 

Baby Bjorn News

BabyBjorn wins Silver!
BabyBjorn wins Silver!
We are pleased to announce that the BabyBjorn Highchair has won a SILVER award at the Prima Baby and Pregnancy Awards!
 
Baby Bjorn wins Silver!
Baby Bjorn wins Silver!
We're thrilled to announce that Baby Bjorn has won a silver award for their unique and innovative Baby Sitter Balance at the prestigious Mother and Baby Awards!
 
Right Start Best Baby Essentials Awards
Right Start Best Baby Essentials Awards
Baby Bjorn was voted the Best Overall Winner in the 'On the Move' category and also won GOLD, for their Baby Carrier Miracle.
 
Junior Design Awards
Junior Design Awards
BABYBJÖRN did extremely well in the Junior Design Awards this year with their Miracle Carrier being highly commended in the Best Infant Carrier category and the BABYBJÖRN High Chair was highly commended in the best highchair category.
 
Gold Mother & Baby Award
Gold Mother & Baby Award
Congratulations to Baby Bjorn on their Gold award from the Mother & Baby Awards. Mums have tried over 50 brands of products and have said the BABYBJÖRN Baby Carrier Miracle is the best. BABYBJÖRN keep on making products that mums can rely on.
 
Baby Bjorn High Chair winning the Bronze
Baby Bjorn High Chair winning the Bronze
Congratulations Baby Bjorn on creating the award winning high chair. The Baby Bjorn High Chair has taken home a Bronze Award from Practical Parenting.
 
OK! Extra magazine recommends BabyBjorn
OK! Extra magazine recommends BabyBjorn
OK! Extra magazine has recommended the BabyBjorn Babysitter Balance to Robbie Wiilliams and said "this is one of the best baby bouncers out there".
 
Featured in Mother and Baby Magazine
Featured in Mother and Baby Magazine
The Baby Bjorn Balance Sitter is featured in this month Mother and Baby Magazine as “Best For Toddlers” baby rocker.
 
Award Winning Baby Carrier
Award Winning Baby Carrier
Baby Bjorn has just won Best Baby Carrier / Back carrier (Miracle carrier) , awarded by Loverdbyparents. Well done Baby Bjorn.
 
Baby Bjorn Win Again!
Baby Bjorn Win Again!
Baby Bjorn has just won Best Baby High Chair, awarded by Loverdbyparents. Well done Baby Bjorn.
 
Royal award for BabyBjorn founder
Royal award for BabyBjorn founder
Congratulations to BabyBjorn's Founder and CEO, Bjorn Jakobson who has just received H.M. the King's Medal for significant contributions to Swedish industry. His Majesty, Carl XVI Gustaf, King of Sweden, awarded him with the medal in person, in the presence of Her Majesty the Queen, at the Royal Palace. Jakobson said, "It's a great honor to receive the H.M. King's medal and recognition. Above all, it is an encouragement to continue our work to develop safe and functional baby products."
 
Best Infant Carrier
Best Infant Carrier
Babybjorn Baby MIRACLE Carrier won the Junior Design Award for BEST INFANT CARRIER!!!
 
Baby Bjorn Win Best Buy Award
Baby Bjorn Win Best Buy Award
Baby Bjorn are delighted to announce they have just been awarded a Best Buy Award from Prima Baby & Pregnancy Magazine for their miracle carrier. Well done Baby Bjorn!
 
More good news…….
More good news…….
Our BABYBJORN High Chair has been reviewed by one of the largest parental media in Australia, Essential Baby.
Among other nice things, they say;
"The BabyBjorn High Chair is a winner.......this is the most practical and best looking high chair around."
 
Junior Design Award
Junior Design Award
Baby Bjorn have been shortlisted for the Junior Design Awards for the following products:
- BABYBJORN High Chair
- BABYBJORN Travel Cot Light
- BABYBJORN Baby Carrier Miracle
 
Beyonce Spotted wearing Baby Bjorn
Beyonce Spotted wearing Baby Bjorn
The Sun featured an article this week about Beyonce and featured a picture of her carrying her new baby Blue Ivy in a Bjorn Carrier.
 
Beyonce and Baby Bjorn
Beyonce and Baby Bjorn
Beyonce spotted again with Baby Blue Ivy in a Baby Bjorn Carrier!
 
Pregnancy & Birth
Pregnancy & Birth
See the BabyBjorn Baby Carrier Miracle featured in January's edition of Pregnancy & Birth!
 
Best Buys by WHICH?
Best Buys by WHICH?
WHICH? has tested the BabyBjorn Original baby Carrier, Miracle baby carrier, and Synergy baby Carriers and the Babybjorn Original and Miracle have been given Best Buy status.
 
Bounty Magazine Features BabyBjorn
Bounty Magazine Features BabyBjorn
The 2012 Bounty magazine that came out in December 2011 includes lots of Babybjorn products. The Babybjorn Travel Cot is on the Product Guide for Travel Cots. The Babybjorn High Chair is on the Product Guide for High Chairs.

There are also reviews on Bounty.com with Babybjorn products: The Babybjorn Baby Carrier Miracle Black, Mesh . The Babybjorn High Chair http. The Babybjorn Travel Cot.
 
BabyBjorn on TV
BabyBjorn, will be part of a new TV program which will be broadcast this week, How to…Prepare for your baby’s arrival. A must-see for any new, expectant or parent planning for a baby. The six-part series will provide a comprehensive guide about preparing for the arrival of a new baby.
 
Baby Bjorn High Chair Award Finalist
Baby Bjorn High Chair Award Finalist
congratulations to Baby Bjorn on being a high chair finalist in the Practical Parenting awards 2011/2012.
 
Baby Bjorn Win Design Award
Baby Bjorn Win Design Award
Well done Baby Bjorn on winning Best High Chair Design, awarded by Junior Magazine in 2011.
 
AUG 2011 - New Award
AUG 2011 - New Award
Baby Bjorn are proud to announce that they have won Loved by parents Gold Awards for their BABYBJÖRN Babysitter Balance in the Best Bouncy Chair category. Congratulations Baby Bjorn!
 
OCT - Baby Bjorn Win New Awards!
OCT - Baby Bjorn Win New Awards!
Baby Bjorn win 3 prestigious awards from 'Loved By Parents' for their Miracle carrier, Travel Cot and Bouncy Chair. Well done Baby Bjorn!
 
OCT - Miracle carrier Wins Award
OCT - Miracle carrier Wins Award
The Baby Bjorn Miracle Carrier wins yet another award! The Platinum award comes from Prima Baby Magazine.
 
OCT - Magazine Feature
OCT - Magazine Feature
The Miracle Carrier from Baby Bjorn featured this month in Pregnancy and Birth Magazine.
 
GOLD Award in the 'Best Bouncer Seat/Rocker' category
GOLD Award in the 'Best Bouncer Seat/Rocker' category
At the recent Practical Parenting Awards 2011/2012, BABYBJÖRN Babysitter Balance won a GOLD Award in the ‘Best Bouncer Seat/Rocker’ category!
 
•	BABYBJÖRN Baby Carrier Miracle Wins Bronze Award
• BABYBJÖRN Baby Carrier Miracle Wins Bronze Award
At the recent Practical Parenting Awards 2011/2012, BABYBJÖRN Baby Carrier Miracle Won Bronze Award in the ‘Best Baby Carrier/Sling’ category
 
Baby's Big Day Out
Baby's Big Day Out
Baby Bjorn Miracle carrier featured in Pregnancy and Birth Magazine
 
Baby Bjorn Feature in One Plus One
Baby Bjorn Feature in One Plus One
BabyBjörn participated in the Spring/Summer 2011 and Autumn/Winter 2011 edition of Mum Plus One (in association with MIDIRS), a magazine targeted at new mums.
Mum Plus One magazine is distributed via healthcare professionals directly to new mums and has a circulation of 250 000 copies per edition. As BabyBjörn are in both the SS11 and AW11 editions of the magazines, we expect to reach at least 500 000 pregnant mums.
 
AUG 2011 - More Awards!
AUG 2011 - More Awards!
Baby Bjorn are proud to announce that they have won Loved by parents Gold Awards for their BABYBJÖRN Baby Carrier Miracle in the Best Baby Sling or Carrier category. Congratulations Baby Bjorn!
 
JUN 2011 - Miracle Carrier
JUN 2011 - Miracle Carrier
Baby Bjorn has introduced their new miracle carrier to celebrate 50 years of making innovative products for parents and baby.
 
AUG 2011 - Mother and Baby Tests
AUG 2011 - Mother and Baby Tests
The Baby Carrier Miracle received the highest score in the Mother & Baby big test on carriers with 4.5 out of 5.
 
Jun 2011 - Miracle Carrier Wins Award
Jun 2011 - Miracle Carrier Wins Award
Baby Bjorn was delighted to announce they have just been awarded the 'Best Infant Carrier/Sling Design' from Junior Magazine Design Awards 2011 for their new Baby Bjorn Miracle Carrier. This new addition to the carrier range from Baby Bjorn is a perfect fit from newborn and offers superior comfort for parents. Developed in collaboration with paediatricians it has been designed to fit baby perfectly from day one and can be used up to the approx age of 15 months making it a truly versatile baby carrier.
 
2010 - Comfort Carrier Wins Award
2010 - Comfort Carrier Wins Award
Baby Bjorn was delighted to announce they have just been awarded the Practical Parenting Best Buy award 2010 for the Baby Bjorn Comfort Carrier. This carrier features an adjustable waist belt and shoulder straps for optimal weight distribution and pressure point relief maximising carrier comfort. It has been specifically designed for parents who want to carry their child up to the age of 2 years and offers flexible leg positioning options to enable the child's leg to be altered from normal to wide.
 
July 2011 - A Miracle Is Born
July 2011 - A Miracle Is Born
The new Baby Bjorn Miracle Carrier is featured in the Summer 2011 edition of the Early Times and highlights why this carrier is a must have!
 
July 2011 - Go Green with Baby Bjorn!
July 2011 - Go Green with Baby Bjorn!
Check out the Baby Bjorn Organic Carrier in July's issue of Practical Parenting Magazine. This carrier is a sure winner if you want to go Green!
 

Baby Bjorn is a family-owned, Swedish company which was founded in 1961. From the start, Baby Bjorn's goal has been to simplify everyday activities for parents and small children by developing innovative products for children up to the age of three.

Baby Bjorn's  goal is to develop products that are both creative and sensitive to children's and parent's needs and identify those little everyday problems and provide ingenious solutions to them.

Trends have come and gone, but small children’s need for security and closeness has not changed. To date, more than 30 million children have been carried by their mothers and fathers in BABYBJÖRN baby carriers.

The Concept Behind Baby Bjorn

The Concept Behind Baby Bjorn
This year marks exactly 50 years since Baby Bjorn started. BabyBjörn remains a Swedish family company, but today their products can be found all over the world, and the original business concept has stood the test of time, just like the quality of their products.

Baby Bjorn products are now used worldwide by millions of parents, and all of them have the same goal: happy, safe children. The enthusiastic receptions the products have received from consumers have inspired Baby Bjorn in its efforts to develop safe and attractive, high-quality products.

Parents should feel confident in their choice of a functional product that is safe for their child. Hence, why Baby Bjorn take responsibility for every step of their development process and have adopted long-term approaches towards constantly improving and renewing the product range.

To help achieve this Baby Bjorn has worked closely with paediatricians since the company was founded in 1961. The valuable information and comments they provide are vital, both in connection with the development of new products and in the ongoing development of existing ones.

Baby Bjorn's cooperation with the medical profession began in Sweden, but now includes an international network of paediatricians in Germany, France, Sweden and the USA.

Baby Bjorn is proud of its 46 years in the business and has never compromised its core values of quality, safety and design.

Baby Bjorn Today
Baby Bjorn's goal, right from the start, has been to make everyday life easier for families with young children. Baby Bjorn are also firmly convinced, right from day one, that parents shouldn’t have to buy loads of products when children are small – just a few that really work. They still believe that and are working with suppliers, distributors and employees to build a worldwide network, with a corporate culture based on a fundamental interest in children and their development. 

Their policy of never launching a product that does not live up to their strict quality and safety requirements, means that over the years, parents have developed considerable confidence in the Baby Bjorn brand and their products. This is something that has only been possible due to the consistent level of deep commitment to their work shown by every single person who works for and is involved in the company.

Many employees are, themselves, parents of young children, and they are driven by a desire at all times to exceed their own expectations. Baby Bjorn baby carriers, potties, travel cots, bouncers and other products must, quite simply, be the best on the market. Which is also why the current BabyBjörn range has, in every respect, been developed to suit the lifestyles of today’s families with small children, all over the world.
 
Baby Bjorn's Scandinavian roots are a constant theme of everything they do. Good design is always a combination of practical functionality and attractive appearance. Their fundamental commitment to safety is a consequence of the society in which they, themselves, grew up. As is their desire to inspire fathers to get involved, right from the start, and to encourage parents to play an equal part in their child’s development.

Concept to Product
The route a Baby Bjorn product takes from an initial concept to a finished product is a long one. Developing their plate and spoon, for example, took four years! Baby Bjorn design and develop their products in-house in extremely close cooperation with world-leading paediatricians, industrial designers and parents of small children. And they don’t stop until the product truly lives up to their very high standards and requirements.

All product development starts with the production of a prototype. The prototype then goes through a long and extensive series of tests by parents and children so that we can be sure that the product is up to scratch when it comes to safety, functionality and quality. And if it turns out that the product does not meet Baby Bjorn's stringent requirements, they take it back to the drawing board – if it still has potential. If not, the project is cancelled.
Being Responsible
 
Baby Bjorn take a long-term view when products are developed. They never compromise on core values of safety, quality and design, which is why Baby Bjorn products are so durable and can be used for many years, often being handed down from one child to the next.
They use the utmost care, both in the choice of materials and when it comes to ensuring that all Baby Bjorn products undergo rigorous testing. Materials that will come into contact with food are approved for use with foodstuffs, while textiles that will come into contact with a child’s skin are Oeko-Tex Standard 100 product class 1-approved. Baby Bjorn are equally choosy when it comes to selecting suppliers, and carry out continuous checks to make sure that they genuinely comply with our stringent requirements at every stage of the process and in every country.

Baby Bjorn have also decided, as a matter of policy, that a reduced environmental burden shall be characteristic of all of the development, manufacturing and distribution of BabyBjörn products, and that they will not simply comply with all relevant legislation and official requirements; they will develop their environmental work continuously to ensure that they minimise our environmental impact. Their new organic range, launched in 2009, is one step in this direction.

Baby Bjorn Ask the Experts
Baby Bjorn believes your child’s safety and health are always a top priority, and that’s been the case, right from the start. Baby Bjorn began working in partnership with Professor Bengt Hagberg at the Östra Hospital in Gothenburg at a very early stage in their company history. That partnership has now lasted for over twenty-three years and has served as a guiding light for our new product development work. 

Nowadays, Baby Bjorn work with leading paediatricians and midwives all over the world. One is Dr Avroy A Fanaroff at the Rainbow Babies & Children's Hospital who, way back in the 1970s, was part of the team that produced the groundbreaking research into close physical contact between newborn babies and their parents. Baby Bjorn are, of course, absolutely delighted that Dr Fanaroff wants to work with us today, because his findings formed part of the inspiration for the very first baby carrier that we ever developed.
The information these medical experts provide is invaluable for Baby Bjorn, and their comments are vital as they develop new products or improve existing ones.

More Information
Eye Contact and Baby Carriers - In 1970, the Rainbow Babies & Children's Hospital published their groundbreaking studies showing the importance of eye contact between children and parents and the emotional closeness this creates. If you want to learn more about the importance of eye contact, click here.

An ideal leg position for newborns and infants in Baby Bjorn Carriers - BABYBJÖRN Baby Carriers offer an ideal leg position for newborns and infants. The combination of the leg to body angle and the legs’ outward rotation promotes the maturing process by the hip joints. If you want to learn more about leg position for newborns and infants, click here.

Awards
2011 - Baby Bjorn Miracle Carrier wins 'Best Infant Carrier/Sling Design' from Junior Magazine Design Awards 2011
2011 - Baby Bjorn Soft Bib wins 'Gold Award' from Bizzie Baby 2010-2011
2011 - Baby Bjorn High Chair wins 'Best High Chair Design' from Junior Magazine Design Awards 2011
2010 - Baby Bjorn Comfort Carrier wins Practical Parenting Best Buy award 2010
 

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