Fisher-Price

Fisher-Price was founded in 1930, hardly the best time to launch a new business as the shadows of the Depression still loomed over American business. Still, Herman Fisher, Irving Price and Helen Schelle combined their diverse manufacturing and retailing experience to create their toy company and confidently brought 16 wooden toys to the International Toy Fair in New York City. The whimsical nature and magical surprises of those first toys quickly caught on and became the hallmarks of Fisher-Price ever since. 

In 1969, at the age of 71, Herman Fisher retired as President of Fisher-Price. In November, 1993, stockholders of Fisher-Price, Inc. and Mattel, Inc. approved a merger under which Fisher-Price became a wholly owned subsidiary of Mattel. This merger ignited remarkable growth in the international markets and through product acquisitions.

Fisher-Price values include keeping with its long-standing tradition of innovation, quality, durability, safety and good value, we offer products and services consumers can trust to improve their family's lives. Through the teamwork, the firm challenges itself to strive for excellence and to exceed consumers' and partners' expectations.

The Fisher-Price mission is to support today's families with young children through a breadth of products and services that make early childhood more fun and enriching. It's philosphy is to believe in the potential of children and in the importance of a supportive environment during the preschool years.