Pretty in Pink

The Concept Behind by Bright Starts
These brands are brought to the market by the top selling brand Bright Starts who take pride in their entrepreneurial spirit and long history of innovation. From the simple idea that started their company to the full line of baby toys and gear that they boast today, they’ve been coming up with big ideas for little people for over 40 years. And, most importantly, they’ve put those ideas into motion and into the hands of mums and dads who deserve the very best for their children.

They’re committed to upholding their tradition of pioneering thought that develops into products, always believing there’s a new way to make babies smile just waiting to be invented. Even those timeless favourites can be improved.

They have the opportunity to enhance the daily lives of millions of families around the world and they’re determined to make the most of it. After all, their employees have over 250 kids of their own!

Bright Starts
Bright Starts puts baby first! Smart, fresh solutions for parents deliver on the promise to delight baby. With a growing portfolio innovative activity centres, play gyms, bouncers, swings and toys, Bright Starts products guarantee a good time for babies and their parents.

Backed by awards from numerous leading industry and consumer organizations, Bright Starts products are infused with the perfect combination of clever and engaging features, designed to spark smiles and laughter. Inspire confidence and curiosity in baby with Bright Starts!