Fisher Price

We stock a fantastic range of Fisher Price products including toys, bouncers, rockers, gyms, tummy time mats, mobiles, monitors, educational and activity toys, potties, highchairs and entertainers.

Fisher Price products let your child learn while they play and have fun , the range of toys from Fisher Price lets parents encourage the development and activity of their baby while growing up.

The Concept Behind Fisher Price

Fisher Price has become a brand much loved by parents all over the world. This is not only because their products are great but also because Fisher Price are extremely proactive in helping parents understand why their products are good for baby's development.

Their recent marketing campaign to promote their Milestones campaign has been developed to highlight easily to parents the stages of development a baby reaches as they grow. The simple colour coded graphics make it easy for parents to choose the right product at the right time.

In addition, they have also developed 'My baby's first year' calendar, which is a lovely little booklet for parents to record all the changes baby makes month by month alongside a guideline of the development stages they may expect in their baby's first year along with what Fisher Price products would be suitable to aid development at that time. babycity is giving one of each free with every order!

The History of Fisher Price

Fisher-Price was founded in 1930, hardly the best time to launch a new business as the shadows of the Depression still loomed over American business. Still, Herman Fisher, Irving Price and Helen Schelle combined their diverse manufacturing and retailing experience to create their toy company and confidently brought 16 wooden toys to the International Toy Fair in New York City. The whimsical nature and magical surprises of those first toys quickly caught on and became the hallmarks of Fisher-Price ever since.

In 1969, at the age of 71, Herman Fisher retired as President of Fisher-Price. In November, 1993, stockholders of Fisher-Price, Inc. and Mattel, Inc. approved a merger under which Fisher-Price became a wholly owned subsidiary of Mattel. This merger ignited remarkable growth in the international markets and through product acquisitions.

Fisher Price Today

The Fisher-Price mission is to support today's families with young children through a breadth of products and services that make early childhood more fun and enriching. It's philosophy is to believe in the potential of children and in the importance of a supportive environment during the preschool years.

Fisher Price Values

Fisher-Price values include keeping with its long-standing tradition of innovation, quality, durability, safety and good value, they offer products and services consumers can trust to improve their family's lives. Through the teamwork, the brand challenges itself to strive for excellence and to exceed parents expectations.