Safety 1st

Home>Safety 1st
A trusted brand within Dorel Juvenile's portfolio, Safety 1st’s mission is to provide innovative products designed to make a family safer and life easier. The origins of the company date back to the early 80s, when Founder, Michael Lerner created a ‘Baby on Board’ sign following a fearful trip driving his 18 month old nephew home.

The brand expanded its collection to support baby's development as they explore their environment and to give parents peace of mind that they do so safely. Baby Brands Direct wholesales Safety First products including baby gates, bath seats, harnesses and 'baby on board' signs to independent retailers.
 

Safety 1st Highchairs

Safety First Timba Highchair
20% Off Safety First
RRP : £69.99Our Price : £67.99Save : £2.00
 

Safety 1st Safety Gates & Extensions

Safety First Simply Close Metal Gate
20% Off Safety First
RRP : £23.99Our Price : £22.79Save : £1.20
Safety First Auto Close Metal Gate
20% Off Safety First
RRP : £29.99Our Price : £28.49Save : £1.50
Safety First Wall Fixing Extending Metal White Gate
20% Off Safety First
RRP : £19.99Our Price : £18.99Save : £1.00
Safety First Wall Fixing Extending Natural Wood Gate
20% Off Safety First
RRP : £29.99Our Price : £28.49Save : £1.50
Safety First Travel Safety Barrier
20% Off Safety First
RRP : £24.99Our Price : £23.79Save : £1.20
 
Safety First White 7cm Extension
20% Off Safety First
RRP : £8.49Our Price : £7.99Save : £0.50
Safety First White 14cm Extension
20% Off Safety First
RRP : £14.99Our Price : £14.24Save : £0.75
Safety First White 28cm Extension
20% Off Safety First
RRP : £19.99Our Price : £18.99Save : £1.00
Safety First Extension Panel for Modular 3 Panel Gate
20% Off Safety First
RRP : £24.99Our Price : £23.49Save : £1.50
Safety First SecureTech Simply Close Extra Tall Metal Gate
20% Off Safety First
RRP : £29.99Our Price : £28.49Save : £1.50
 
Safety First Modular 3 Multi-Panel Gate
20% Off Safety First
RRP : £59.99Our Price : £56.99Save : £3.00
 

Safety 1st Car Seat Protectors and Organisers

Safety First Back Seat Protector
20% Off Safety First
RRP : £12.99Our Price : £12.49Save : £0.50
 

Safety 1st Carrier Accessories & Reins

Safety First Safety Harness
20% Off Safety First
RRP : £4.99Our Price : £4.74Save : £0.25
 

Safety 1st Bathtime Accessories

Safety First Swivel Bath Seat Primary
20% Off Safety First
RRP : £10.99Our Price : £10.39Save : £0.60
Safety First Swivel Bath Seat Pink
20% Off Safety First
RRP : £10.99Our Price : £10.39Save : £0.60
Safety First Swivel Bath Seat Pastel
20% Off Safety First
RRP : £10.99Our Price : £10.39Save : £0.60
Safety First Swivel Bath Seat Lime
20% Off Safety First
RRP : £12.99Our Price : £11.99Save : £1.00
Safety First Anti-Slip Bath Pads
20% Off Safety First
RRP : £6.99Our Price : £6.49Save : £0.50
 
Safety First Anatomic Baby Bath Cradle
20% Off Safety First
RRP : £8.99Our Price : £8.49Save : £0.50
 

Safety 1st Car Sun Shades & Signs

Safety First Deluxe Roller Shade (2pk)
20% Off Safety First
RRP : £7.99Our Price : £7.59Save : £0.40
Safety First Baby On Board Sign
20% Off Safety First
RRP : £1.99Our Price : £1.89Save : £0.10
Safety First Rearview Sunshade
20% Off Safety First
RRP : £4.99Our Price : £4.49Save : £0.50
 

Safety 1st Home Safety Equipment

Safety First Portable Bedrail - Compact Fold
20% Off Safety First
RRP : £24.99Our Price : £23.79Save : £1.20
Safety First Magnetic Lock (2pk)
20% Off Safety First
RRP : £9.99Our Price : £9.49Save : £0.50
Safety First Soft Corner Guards
20% Off Safety First
RRP : £9.99Our Price : £9.49Save : £0.50
Safety First Slam Stopper (2pk)
20% Off Safety First
RRP : £3.99Our Price : £3.79Save : £0.20
Safety First Drawer Lock (7pk)
20% Off Safety First
RRP : £2.99Our Price : £2.89Save : £0.10
 
Safety First Handle Flex Lock
20% Off Safety First
White Grey
RRP : £2.99Our Price : £2.89Save : £0.10
Safety First Cabinet Slide Lock
20% Off Safety First
White
RRP : £2.99Our Price : £2.89Save : £0.10
Safety First Multi Purpose Lock
20% Off Safety First
RRP : £2.99Our Price : £2.89Save : £0.10
Safety First Socket Covers (6pk)
20% Off Safety First
RRP : £1.99Our Price : £1.89Save : £0.10
Safety First Cabinet & Drawer Spring Lock (3pk)
20% Off Safety First
RRP : £1.99Our Price : £1.89Save : £0.10
 
Safety First Travel Safety Kit
20% Off Safety First
RRP : £9.99Our Price : £9.49Save : £0.50
Safety First Adjustable Portable Bed Rail Blue
20% Off Safety First
RRP : £24.99Our Price : £23.79Save : £1.20
Safety First Adjustable Portable Bed Rail Pink
20% Off Safety First
RRP : £24.99Our Price : £23.79Save : £1.20
Safety First Adjustable Portable Bed Rail Grey
20% Off Safety First
RRP : £24.99Our Price : £23.79Save : £1.20
 

Safety 1st Grooming and Hygiene Kits

Safety First Essential Grooming Set
20% Off Safety First
RRP : £9.99Our Price : £9.49Save : £0.50
 

Safety 1st Potties & Step Stools

Safety First Wooden Step Stool
20% Off Safety First
RRP : £24.99Our Price : £23.69Save : £1.30
Safety First Fast and Finished Potty
20% Off Safety First
RRP : £9.99Our Price : £9.49Save : £0.50
Safety First Smart Rewards Potty
20% Off Safety First
RRP : £29.99Our Price : £23.69Save : £6.30
Safety First Double Step Stool
20% Off Safety First
RRP : £9.99Our Price : £9.49Save : £0.50
 

Safety 1st Safety Mirrors

Safety First Back Seat Car Mirror
20% Off Safety First
RRP : £12.99Our Price : £12.39Save : £0.60
Safety First Child View Car Mirror
20% Off Safety First
RRP : £3.99Our Price : £3.79Save : £0.20
 

Safety 1st Night Lights

Safety First Automatic Night Light
20% Off Safety First
RRP : £7.99Our Price : £7.79Save : £0.20
 

Safety 1st Thermometers

Safety First Shower Thermometer
20% Off Safety First
RRP : £9.99Our Price : £9.49Save : £0.50
Safety First Octopus Thermometer
20% Off Safety First
RRP : £3.49Our Price : £3.29Save : £0.20
Safety First Tempguard Duck
20% Off Safety First
RRP : £2.99Our Price : £2.69Save : £0.30
 
The Concept Behind Safety 1st

Follow the links below for more information about Safety First:

•Safety 1st Facebook: https://www.facebook.com/safety1st
•Safety 1st Twitter: https://twitter.com/safety1st

SIGN UP TO OUR NEWSLETTER