SALE is a word universally recognised that undoubtedly brings great happiness to all that experience it! We hope you will find such a pleasure here and be spoilt with the internationally renowned baby brands that have been heavily discounted for your benefit. Take advantage of great bargains in our nursery furnishing offers including brands Kidsline and Lollipop Lane, discounts on branded feeding bottles including brands Philips Avent and Tommee Tippee and even highchairs from East Coast and Brevi! We also have a dedicated section on Dolls, Toys and Activity offers with up to 50% off - we know one can never have enough of these to keep little ones busy and mentally stimulated. In our SALE ‘out and about!’ section bargains are to be had from everything from shoes, baby carriers, comfy pram inserts to buggies. Our ‘Summer Sale’ section has the best of all deals with offers including changing bags at sale price, Lindam safety gates, bright starts gyms, fisher-price toys and Motorola monitors! Don’t miss out on these amazing savings on baby products.

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Lindam Sure Shut Axis
The Sure Shut Axis gate combines quality and value incorporating the Lindam U-shaped pressure fit 'powerframe' for ultimate strength when in position. A two way opening system and secondary locking mechanism provide added safety.
RRP : £24.99Our Price : £21.99Save : £3.00
Lindam Sure Shut Porte
The Sure Shut Porte boasts a 'push to shut' closing mechanism which requires no fiddly alignment to close. Just a firm push and it will click into the closed position, great for busy mums and dads.
RRP : £25.99Our Price : £22.49Save : £3.50
Fisher-Price Rainforest Melodies & Lights Deluxe Gym
20% off Fisher-Price Applied at Checkout
Suitable from birth, the Fisher Price Melodies and Lights Gym is a fantastic activity gym for your baby. Featuring a soft padded play mat, removable arches, activity toys and an electronic unit with lights, sounds and music, all designed with bold, colourful aesthetics and cute friendly animal illustrations that are sure to keep your little one entertained as they continue to grow and develop.
RRP : £64.99Our Price : £59.99
Lollipop Lane Pumpkin & Popsicle 3 Piece Bedding Bale
Pumpkin & Popsicle Quilt
RRP : £105.99Our Price : £72.99Save : £33.00
Philips Avent Twin Electric Breast Pump
With three simple settings this double electric breast pump saves you time in expressing milk. It also features a more comfortable expressing position and soft breast massage cushion. This unit includes 2 breast pumps, 1 motor unit, 2 newborn teats, 2 sealing discs and 1 travel bag!
RRP : £264.99Our Price : £179.99Save : £85.00
Winnie The Pooh Quilt & Bumper 2 pc set
This Quilt and bumper set features Winnie the Pooh on a crisp white background, it has a brightly spotted trim with bright embroidery and decorative tags. The reverse side is bright coloured spots and will look great on a cot or cot bed.
RRP : £69.99Our Price : £34.99Save : £35.00
East Coast Folding Highchair
A folding wood high chair suitable from 6 months. Ideal for easy storage.
RRP : £84.99Our Price : £74.99Save : £10.00
Daisy Roots Embroidered Little Sister Baby Shoes
Embroidered Little Sister Baby Shoes
RRP : £19.99Our Price : £9.99Save : £10.00
Lollipop Lane Pumpkin & Popsicle Play Mat
The Pumpkin and Popsicle Luxury Play Mat by Lollipop Lane is a fantastic activity gym for your little baby, suitable to use from birth. Featuring a luxuriously soft, padded play mat, removable activity arches and hanging, detachable activity toys, this activity gym set will be sure to engage your baby as they learn to develop their senses and grow.
RRP : £49.99Our Price : £33.99Save : £16.00
Tiny Love 3 in 1 Rocker Napper
This innovative Tiny Love product features a fun seat fitted with an engaging toy, a rocker that soothes baby with gentle rocking movements, and a flat mattress (180 degrees ) with raised borders, which makes for a safe and cozy sleeping environment. Three uses in one product!
RRP : £99.99Our Price : £88.99Save : £11.00
Beaba Biberon Petals 260ml Feeding Bottle
The Beaba Biberon 260ml Feeding Bottle PP is Ergonomic and hygienic. It’s BPA Free and Compatible with all bottle warmers and a large number of sterilisers and teats.
Bright Pink Beige
RRP : £3.99Our Price : £2.99Save : £1.00
Tiny Tatty Teddy Rocker
The Tiny Tatty Teddy 360 Swivel Rocker from East Coast Nursery is a luxurious place for baby to play and relax. It features a removable toy bar with squeaker, rattle and crinkle hanging toys to entertain baby, and soothing vibration and music functions. The backrest has two recline positions, and the seat unit can be rotated 360 degrees, allowing the Swivel Rocker to rock front-to-back or side-to-side, depending on baby's preference. The feet can also be stabilised for no rocking. The Swivel Rocker includes an adjustable waist strap and is suitable from birth up to 6 months or 9kg, or until the child can sit unaided.
RRP : £89.99Our Price : £59.99Save : £30.00
Brevi Convivio Style Highchair
The Brevi Convivio Style Highchair can be adjusted into three positions including a sleeping position. For your growing baby this high chair is perfect because it can be adjusted into 4 height positions. Bevi has equipped this high chair with multiple safety features to protect your child like a rigid crotch on the seat, 5 point safety harness and the back moving wheels comes with breaks to keep you high chair in place. This high chair also takes minimal space compared to traditional high chairs.
RRP : £99.99Our Price : £59.99Save : £40.00
Baby Einstein Rhythm of the Reef Play Gym
Lights, melodies, and fun toys turn this play mat into baby’s ultimate tropical play gym!
RRP : £69.99Our Price : £49.99Save : £20.00
Boon Flair Highchair - White/Orange
The Boon Flair high chair has no cracks, no crevices and therefore, no abyss full of crumbs. This one-piece seat is the sleekest, smoothest thing going and it makes clean-up unbelievably easy. Its dishwasher-safe tray cover actually fits in a dishwasher. And the continuous height positioning with pneumatic lift is just a fancy way of saying you can pick the exact height you want to fit your table.
RRP : £199.99Our Price : £159.99Save : £40.00
Baby Bjorn Active Carrier
The sturdy, comfortable baby carrier. With a Babybjorn Baby Carrier Active, you can walk for miles and still stay close to your child. The Babybjorn Baby Carrier Active makes it easy to take your child with you on all sorts of activities, from a long walk in the woods to a shopping excursion in town.
Black/Red Black/Silver
RRP : £94.99Our Price : £69.99Save : £25.00
Tomy Classic Carrier Warm Grey
Tomy’s freestyle classic carrier is a great value, practical baby carrier that has been developed by Tomy with back and posture experts for improved carrying comfort. From shopping to fun days out, the classic carrier gives you the freedom to do more and keep baby close.
RRP : £34.99Our Price : £24.99Save : £10.00
Philips Avent Comfort Electric Breast Pump
An ideal electric breast pump, the Comfort is designed to avoid you having to lend forward while pumping. A more relaxed posture in turn boosts milk flow. It also features massage cushions, gentle stimulation and 3 pump settings.
RRP : £114.99Our Price : £104.99Save : £10.00
Disney Frozen Royal Colour Anna Doll
20% off Dolls and Rag Dolls Applied at Checkout
Discover the magic of Disney’s Frozen’s royal sisters and the transforming power of colour-change Anna! Fill the included “perfume bottle” with icy cold water, then spray her crown and dress for magical colour change. Warm water changes the colour back, so the fun never ends! Anna is dressed in her blue skirt and pink bodice with a matching tiara to complete her princess look.
RRP : £26.99Our Price : £17.99
Disney Frozen Royal colour Anna Doll
20% off Dolls and Rag Dolls Applied at Checkout
Discover the magic of Disney’s Frozen’s royal sisters and the transforming power of hot and cold with colour-change Elsa. Fill the included “perfume bottle” with icy cold water, and spray the doll’s crown and dress for a magical colour change. Warm water changes the colour back, so the fun never ends. Elsa wears her beautiful snowflake gown, with her matching tiara.
RRP : £26.99Our Price : £17.99
Beaba Biboz Manual Breast Pump
The Biboz breast pump has been developed in partnership with Ardo, a specialist in high-tech devices for hospitals and an expert in neonatology.
RRP : £39.99Our Price : £24.99Save : £15.00
Muppets Flopsies Kermit 10" Soft Toy Boxed
Sesame Street’s Kermit the frog is one of the most famous children’s characters. In vibrant green and with a happy friendly face, Kermit is sure to be loved by your little one.
RRP : £14.99Our Price : £9.99Save : £5.00
Muppets Flopsies Fozzy 10" Soft Toy Gift Boxed
Fozzy is the funny one of The Muppets bunch. He’s a golden brown bear with a brown hat and a white polka dot scarf and is ready for playtime.
RRP : £14.99Our Price : £9.99Save : £5.00
Marvel Superhero Iron Man 10" Chunky Soft Toy Boxed
Iron Man is one of the most famous superheroes in the world. After he was wounded in a war zone, he created a suit to protect him and keep him alive which helped him with his super powers. You child will love acting out scenes with Iron Man!
RRP : £15.99Our Price : £9.99Save : £6.00
Marvel Superhero Thor 10" Chunky Soft Toy Boxed
Have a young Marvel fan on your hands? What better way to entertain him than with this soft Thor plush toy! He’ll love acting out his favourite superhero battling powerful foes with the fate of the world in the balance.
RRP : £15.99Our Price : £9.99Save : £6.00
Baby Bjorn Cover For Baby Carrier
The Babybjorn Cover for Baby Carrier is the perfect accessory for keeping your baby warm and dry when it’s cold and wet outside. It’s made from a soft, supple fleece material that is water-repellent and windproof, as well breathable. The Babybjorn Cover for Baby Carrier is approved in accordance with the Oeko-Tex Standard 100, class 1 and can be machine-washed at 40°C/Warm. The Babybjorn Cover for Baby Carrier can be used with all of Baby Bjorn baby carriers and has a protective, detachable hood that allows the child to face both forwards or towards you while in the baby carrier. You can also lift your child out of the baby carrier without.
RRP : £34.99Our Price : £24.99Save : £10.00
Lindam Funpack Harness & Reins
Lindam’s Funpack harness & reins is a stylish alternative to the traditional harness & reins. The fully adjustable back pack gives your child the independence of carrying their own belongings, whilst the detachable reins are ideal for keeping your child at close proximity in busy environments. Designed with an additional supportive handle for use when your child requires some extra help & support learning to walk, ride a bike or roller skate.
RRP : £14.99Our Price : £8.99Save : £6.00
Brevi Slex Evo Swinging Cradle Champagne
The Slex Evo (sold separately) converts into this soft and comfortable recliner that welcomes a child’s to rest, from birth. Brevi has studied every minimum detail, to ensure maximum safety for the child, including ergonomics and maximum comfort. The three adjustment possibilities allow parents to always get the ideal position for sleeping, eating and relaxation. Brevi has naturally also thought of the parent, with the Lycra seat, which slips off easily and is washable.
RRP : £109.99Our Price : £67.99Save : £42.00
Brevi Slex Evo Cotton Seat Cushion White for Cradle
This soft and comfortable highchair insert has been designed especially for the Brevi Slex Evo cradle. It is made from 100% cotton.
RRP : £32.99Our Price : £16.99Save : £16.00
Tommee Tippee Sensor Baby Monitor
The Tommee Tippee DECT digital Movement and Sound monitor uses Digital Enhanced Cordless Technology (DECT) offering interference free monitoring. The unit monitors baby's movement and sound for your ultimate peace of mind at sleep time. Intuitively simple to use and beautifully styled to compliment any nursery.
RRP : £99.99Our Price : £85.99Save : £14.00
Bright Starts Pretty in Pink Tummy Cruiser
The Bright Sparks Pretty in Pink Tummy Cruiser is suitable from birth and is bound to keep your little baby girl's play time packed with excitement and intrigue. Particular designed for tummy time play, this play mat comes with a padded tummy time pillow and an excellent padded activity dashboard, designed to mimic a car.
RRP : £22.99Our Price : £14.99Save : £8.00
Taf Toys Pond Mat with Pillow
This baby mat has a very specific special feature which is the pillow that it comes with the help encourage tummy time and position baby to help strenghten it's neck and shoulder muscles.
RRP : £34.99Our Price : £18.99Save : £16.00
Lamaze Take and Tidy Mat
Looking for that perfect toy that will keep your little one entertained wherever you are? Fold up and take this play mat with you to keep your little one amused and full of laughter!
RRP : £31.99Our Price : £18.99Save : £13.00
Little Bird Told Me Mama Bear Hug Toy
Soft and huggable, Mama Bear likes nothing more than to be hugged, all day long. With a mix of traditional touchy feely boucle and colourful printed fabrics to add some contemporary zing.
RRP : £13.99Our Price : £7.99Save : £6.00
Little Bird Told Me Baby Bear Hug Toy
Playful adventures are always more fun with Baby Bear around. With a mix of traditional touchy feely boucle and colourful printed fabrics to add some contemporary zing.
RRP : £9.99Our Price : £5.99Save : £4.00
Just Add a Kid 'Jungle Jane' Bodysuit
Rule the jungle with this cool "Jungle" bodysuit!
RRP : £12.99Our Price : £5.99Save : £7.00
Just Add a Kid 'Doctor Girl' Bodysuit
Take care of patients in this cute "Doctor" bodysuit.
RRP : £12.99Our Price : £5.99Save : £7.00
Just Add a Kid 'Cinderella Pink' Bodysuit
Be the princess of your dreams with this "Cinderella" bodysuit.
RRP : £12.99Our Price : £5.99Save : £7.00
Just Add a Kid 'Mermaid Green' Bodysuit
Swim around in the ocean with this cute "Mermaid" bodysuit.
RRP : £12.99Our Price : £5.99Save : £7.00
Just Add a Kid 'Ballerina Blue' Bodysuit
Be an adorable ballerina with this "Ballerina Blue" babysuit.
RRP : £12.99Our Price : £5.99Save : £7.00
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