SALE is a word universally recognised that undoubtedly brings great happiness to all that experience it! We hope you will find such a pleasure here and be spoilt with the internationally renowned baby brands that have been heavily discounted for your benefit. Take advantage of great bargains in our nursery furnishing offers including brands Kidsline and Lollipop Lane, discounts on branded feeding bottles including brands Philips Avent and Tommee Tippee and even highchairs from East Coast and Brevi! We also have a dedicated section on Dolls, Toys and Activity offers with up to 50% off - we know one can never have enough of these to keep little ones busy and mentally stimulated. In our SALE ‘out and about!’ section bargains are to be had from everything from shoes, baby carriers, comfy pram inserts to buggies. Our ‘Summer Sale’ section has the best of all deals with offers including changing bags at sale price, Lindam safety gates, bright starts gyms, fisher-price toys and Motorola monitors! Don’t miss out on these amazing savings on baby products.

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Lindam Sure Shut Axis
The Sure Shut Axis gate combines quality and value incorporating the Lindam U-shaped pressure fit 'powerframe' for ultimate strength when in position. A two way opening system and secondary locking mechanism provide added safety.
RRP : £24.99Our Price : £21.99Save : £3.00
Lindam Sure Shut Porte
The Sure Shut Porte boasts a 'push to shut' closing mechanism which requires no fiddly alignment to close. Just a firm push and it will click into the closed position, great for busy mums and dads.
RRP : £25.99Our Price : £22.49Save : £3.50
Fisher-Price Rainforest Melodies & Lights Deluxe Gym
Suitable from birth, the Fisher Price Melodies and Lights Gym is a fantastic activity gym for your baby. Featuring a soft padded play mat, removable arches, activity toys and an electronic unit with lights, sounds and music, all designed with bold, colourful aesthetics and cute friendly animal illustrations that are sure to keep your little one entertained as they continue to grow and develop.
RRP : £64.99Our Price : £49.99Save : £15.00
Lollipop Lane Pumpkin & Popsicle 3 Piece Bedding Bale
Pumpkin & Popsicle Quilt
RRP : £105.99Our Price : £72.99Save : £33.00
Lollipop Lane Upsy Daisy Moses Basket Maize with Toy
Upsy Daisy Moses Basket Maize With Toy
RRP : £92.99Our Price : £64.99Save : £28.00
Lollipop Lane Tiddly Wink Safari Moses Basket
Tiddly Wink Safari Moses Basket
RRP : £79.99Our Price : £59.99Save : £20.00
Winnie The Pooh Quilt & Bumper 2 pc set
This Quilt and bumper set features Winnie the Pooh on a crisp white background, it has a brightly spotted trim with bright embroidery and decorative tags. The reverse side is bright coloured spots and will look great on a cot or cot bed.
RRP : £69.99Our Price : £39.99Save : £30.00
East Coast Folding Highchair
A folding wood high chair suitable from 6 months. Ideal for easy storage.
RRP : £84.99Our Price : £74.99Save : £10.00
Daisy Roots Embroidered Little Sister Baby Shoes
Embroidered Little Sister Baby Shoes
RRP : £19.99Our Price : £9.99Save : £10.00
Lollipop Lane Pumpkin & Popsicle Play Mat
The Pumpkin and Popsicle Luxury Play Mat by Lollipop Lane is a fantastic activity gym for your little baby, suitable to use from birth. Featuring a luxuriously soft, padded play mat, removable activity arches and hanging, detachable activity toys, this activity gym set will be sure to engage your baby as they learn to develop their senses and grow.
RRP : £49.99Our Price : £34.99Save : £15.00
Tommee Tippee Closer to Nature Electric Food and Bottle Warmer
The new and improved Electric Bottle and Food Warmer makes it quick and easy to heat milk and baby food safely.
RRP : £22.99Our Price : £20.99Save : £2.00
Tiny Love 3 in 1 Rocker Napper
This innovative Tiny Love product features a fun seat fitted with an engaging toy, a rocker that soothes baby with gentle rocking movements, and a flat mattress (180 degrees ) with raised borders, which makes for a safe and cozy sleeping environment. Three uses in one product!
RRP : £99.99Our Price : £88.99Save : £11.00
Brevi Convivio Style Highchair
The Brevi Convivio Style Highchair can be adjusted into three positions including a sleeping position. For your growing baby this high chair is perfect because it can be adjusted into 4 height positions. Bevi has equipped this high chair with multiple safety features to protect your child like a rigid crotch on the seat, 5 point safety harness and the back moving wheels comes with breaks to keep you high chair in place. This high chair also takes minimal space compared to traditional high chairs.
RRP : £139.99Our Price : £69.99Save : £70.00
Baby Einstein Activity Table
With the Baby Einstein Activity Table a baby can discover melodies, learning and a world of fun. Packed full of features, this table includes a flip book, piano, drum, guitar, French horn and shaped buttons to help introduce baby to shapes in English, Spanish and French.
RRP : £49.99Our Price : £47.49Save : £2.50
Baby Bjorn Active Carrier
The sturdy, comfortable baby carrier. With a Babybjorn Baby Carrier Active, you can walk for miles and still stay close to your child. The Babybjorn Baby Carrier Active makes it easy to take your child with you on all sorts of activities, from a long walk in the woods to a shopping excursion in town.
Black/Red Black/Silver
RRP : £94.99Our Price : £84.99Save : £10.00
Tomy Classic Carrier Warm Grey
Tomyís freestyle classic carrier is a great value, practical baby carrier that has been developed by Tomy with back and posture experts for improved carrying comfort. From shopping to fun days out, the classic carrier gives you the freedom to do more and keep baby close.
RRP : £34.99Our Price : £24.99Save : £10.00
Hello Kitty Diva Koala Carrier Gold/White
Mums can carry baby in style with the Hello Kitty Diva Koala baby carrier. It is snug and anatomic, and can be used to carry baby from 0 months +. The straps are wide and soft and coloured in a Ďgoldí gingham to match the design. The front is decorated with the iconic Helly Kitty Diva character.
RRP : £69.99Our Price : £34.99Save : £35.00
Babymoov Anatomical baby Carrier
This carrier respects the natural position of the baby: rounded back, folded legs above baby's rear end, the frog or M position is really important for the development of baby's hips. The carrier meets all the parent's needs, itís very comfortable thanks to a profiled shoulder strap, breathable fabric, reducer for new-borns, and itís also practical thanks to the clip-on strap system, height adjustable thanks to a zip, and includes an anti UV cape and hood.
Almond/Taupe Grey/Hibiscus
RRP : £54.99Our Price : £49.99Save : £5.00
Babymoov Baby Ring Sling
The Baby Moov Baby ring sling is made from 100% organically produced cotton and is very practical offering 5 carrying positions from the cradle effect to facing inward, facing outward, on the hip or on the back. The ring sling is comfortable as babyís weight is perfectly distributed over the chest, shoulders and hips with its quilted edges and shoulder protection and provides excellent support for babyís head and back.
Almond/Taupe Grey/Hibiscus
RRP : £44.99Our Price : £32.99Save : £12.00
Philips Avent Comfort Electric Breast Pump
An ideal electric breast pump, the Comfort is designed to avoid you having to lend forward while pumping. A more relaxed posture in turn boosts milk flow. It also features massage cushions, gentle stimulation and 3 pump settings.
RRP : £114.99Our Price : £104.99Save : £10.00
Beaba Biboz Manual Breast Pump
The Biboz breast pump has been developed in partnership with Ardo, a specialist in high-tech devices for hospitals and an expert in neonatology.
RRP : £39.99Our Price : £19.99Save : £20.00
Hello Kitty Trio Avenue
Here is the perfect purchase for all Hello Kitty fans: the Hello Kitty Avenue Trio 3 in 1 pram. Pram with carrycot, buggy and car seat - with this trio, you will be perfectly equipped. The two-tone design of the Hello Kitty Avenue Trio 3 in 1 pram is very simple, and lets the Hello Kitty logo take centre stage. It makes the statement: here rides a sweet but cheeky little cat.
RRP : £649.99Our Price : £369.99Save : £280.00
Little Bird Told Me Mama Bear Hug Toy
Soft and huggable, Mama Bear likes nothing more than to be hugged, all day long. With a mix of traditional touchy feely boucle and colourful printed fabrics to add some contemporary zing.
RRP : £13.99Our Price : £10.49Save : £3.50
Little Bird Told Me Baby Bear Hug Toy
Playful adventures are always more fun with Baby Bear around. With a mix of traditional touchy feely boucle and colourful printed fabrics to add some contemporary zing.
RRP : £9.99Our Price : £7.49Save : £2.50
Baby Bjorn Cover For Baby Carrier
The Babybjorn Cover for Baby Carrier is the perfect accessory for keeping your baby warm and dry when itís cold and wet outside. Itís made from a soft, supple fleece material that is water-repellent and windproof, as well breathable. The Babybjorn Cover for Baby Carrier is approved in accordance with the Oeko-Tex Standard 100, class 1 and can be machine-washed at 40°C/Warm. The Babybjorn Cover for Baby Carrier can be used with all of Baby Bjorn baby carriers and has a protective, detachable hood that allows the child to face both forwards or towards you while in the baby carrier. You can also lift your child out of the baby carrier without.
RRP : £34.99Our Price : £24.99Save : £10.00
Lindam Funpack Harness & Reins
Lindamís Funpack harness & reins is a stylish alternative to the traditional harness & reins. The fully adjustable back pack gives your child the independence of carrying their own belongings, whilst the detachable reins are ideal for keeping your child at close proximity in busy environments. Designed with an additional supportive handle for use when your child requires some extra help & support learning to walk, ride a bike or roller skate.
RRP : £14.99Our Price : £8.99Save : £6.00
Multi-Cam 2.4 inch Digital Video Monitor with Additional Camera
Motorola's MBP26 Video Baby Monitor will give you the reassurance that your child is resting peacefully. Its DECT technology gives you peace of mind in knowing that its digital signal communication is secure so others cannot eavesdrop. It also ensures that it will remain free of interference from other wireless electronic devices commonly used around the home. This model is available with an additional camera.
RRP : £149.99Our Price : £79.99Save : £70.00
Hello Kitty Grillo 2 Stroller with Apron & Raincover - NAVY
This product is NAVY and RED not as per current picture. Grillo 2.0 stroller can be used from 6 months because it has padded side protection and reclines to a sleeping position. It is light and compact only 5.9 kgs.

Practical for both mums and grandparents as it is light and easy to manoeuvre. Grillo 2.0 is the ideal stroller for those looking for maximum practicality and flexibility. Ideal in the city or when travelling, for those who regularly use public transport, have little space in the car or frequently have to climb up and down staircases.
RRP : £179.99Our Price : £89.99Save : £90.00
Tommee Tippee Sensor Baby Monitor
The Tommee Tippee DECT digital Movement and Sound monitor uses Digital Enhanced Cordless Technology (DECT) offering interference free monitoring. The unit monitors baby's movement and sound for your ultimate peace of mind at sleep time. Intuitively simple to use and beautifully styled to compliment any nursery.
RRP : £99.99Our Price : £85.99Save : £14.00
Taf Toys Kooky Picnic Mat
Suitable to use from birth the Taf Toys Kooky Picnic Mat encourages baby's gross motor skills development while in the outdoors. It is a generous size and features colourful illustrations to stimulate baby's senses. Babies will love the cute Kooky characters and the illustrations will stimulate parentĖbaby interaction and baby's emotional intelligence.
RRP : £27.99Our Price : £16.99Save : £11.00
Taf Toys Pond Mat and Pillow
This baby mat has a very specific special feature which is the pillow that it comes with the help encourage tummy time and position baby to help strenghten it's neck and shoulder muscles.
RRP : £34.99Our Price : £19.99Save : £15.00
Oball 4" Oball
Itís catchy! This flexible, bendable ball will quickly become babyís favorite toy.
Blue Pink Multi
RRP : £3.99Our Price : £3.79Save : £0.20
Beaba Teat Adaptor (Assorted Colours)
The Beaba water bottle screw on adaptor comes with a ring, silicone teat and protective cap and fits most mineral and spring water bottles.
Blue Green Purple
RRP : £4.99Our Price : £2.99Save : £2.00
Little Bird Told Me Birdy Bear Activity Toy
Birdy Bear is brimming with fun features to delight and stimulate curious little minds! He has scrunchy wings, a click click rotating dial, rattles, squeaks, crinkles and more.
RRP : £19.99Our Price : £14.99Save : £5.00
Beaba Lunettes Kid 360 Sunglasses
Beabaís Kid 360 sunglasses with flexible arms that are adapted to fit with optimum hold and comfort.
Sky Grn/Pur Green 4 Colors Colors Sky Grn/Pur Green Bright Pink
RRP : £19.99Our Price : £11.99Save : £8.00
Fisher-Price Retractable Sunblind Twin Pack
This brightly coloured sun roller blind is great for keeping children in the shade in the car and helps block the suns glare. Kids will love the adorable Fisher Price design and parents will appreciate how easy they are to use when needed.
RRP : £11.99Our Price : £7.99Save : £4.00
Obaby Beverley Cot Bed Country Pine
The Obaby Beverly Bed Cot has two full end pine panels for a great look in your nursery. Your child can be safe at all times with the surrounding panels and as they grow up, you can remove the two split end panels and convert it into a junior bed.These wooden bed cots from the Obaby Country Pine range are a superb and stylish looking nursery furniture, they also have a protective teething rail. Take advantage of Obaby's range of nursery decorations to give your child a dream nursery to sleep in.
RRP : £159.99Our Price : £99.99Save : £60.00
Obaby Tiny Tatty Teddy Deluxe Cot Bed
The Obaby Tiny Tatty Teddy DeluxeCot bed has full end panels with a beautiful tatty teddy motif that your child will absolutely love. The Cot Bed has two slit end panels for converting the cot into a junior bed as your infant grows. It has a three position base height and a protective teething rail.
RRP : £199.99Our Price : £129.99Save : £70.00
Tommee Tippee Closer to Nature Digitial Video & Sensor Mat Monitor
New from Tommee Tippee is the award winning, fully digital video monitor with movement sensor pad to give you interference-free sound and colour vision monitoring at all times for ultimate reassurance.
RRP : £199.99Our Price : £169.99Save : £30.00
Lamaze Hula Girl Travel Toy
The Lamaze Hula girl is a great travel companion that attaches to a stroller to keep baby entertained as you stroll along, with large friendly eyes and bright, bold colours that invite baby to focus. As the stroller moves hula girl jingles awakening auditory senses, the toys dancing body encourages baby to reach and grab, strengthening hand eye coordination and intriguing textures welcome baby's touch and encourage tactile exploration.
RRP : £9.99Our Price : £5.49Save : £4.50
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