SALE is a word universally recognised that undoubtedly brings great happiness to all that experience it! We hope you will find such a pleasure here and be spoilt with the internationally renowned baby brands that have been heavily discounted for your benefit. Take advantage of great bargains in our nursery furnishing offers including brands Kidsline and Lollipop Lane, discounts on branded feeding bottles including brands Philips Avent and Tommee Tippee and even highchairs from East Coast and Brevi! We also have a dedicated section on Dolls, Toys and Activity offers with up to 50% off - we know one can never have enough of these to keep little ones busy and mentally stimulated. In our SALE ‘out and about!’ section bargains are to be had from everything from shoes, baby carriers, comfy pram inserts to buggies. Our ‘Summer Sale’ section has the best of all deals with offers including changing bags at sale price, Lindam safety gates, bright starts gyms, fisher-price toys and Motorola monitors! Don’t miss out on these amazing savings on baby products.

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Lindam Sure Shut Axis
20% off Lindam Applied at Checkout
The Sure Shut Axis gate combines quality and value incorporating the Lindam U-shaped pressure fit 'powerframe' for ultimate strength when in position. A two way opening system and secondary locking mechanism provide added safety.
RRP : £24.99Our Price : £21.99
Lindam Sure Shut Porte
20% off Lindam Applied at Checkout
The Sure Shut Porte boasts a 'push to shut' closing mechanism which requires no fiddly alignment to close. Just a firm push and it will click into the closed position, great for busy mums and dads.
RRP : £25.99Our Price : £22.49
Fisher-Price Rainforest Melodies & Lights Deluxe Gym
Suitable from birth, the Fisher Price Melodies and Lights Gym is a fantastic activity gym for your baby. Featuring a soft padded play mat, removable arches, activity toys and an electronic unit with lights, sounds and music, all designed with bold, colourful aesthetics and cute friendly animal illustrations that are sure to keep your little one entertained as they continue to grow and develop.
RRP : £64.99Our Price : £49.99Save : £15.00
Lindam Plus Deluxe Tall
20% off Lindam Applied at Checkout
The new Easy Fit Plus Deluxe Tall stair gate is perfect of you have children and pets in your home. Taller than the standard Lindam safety gates, the Easy Fit Plus Deluxe Tall stair gate can be used to keep medium and larger dog breeds out of certain areas in the home.
RRP : £29.99Our Price : £19.99
Lollipop Lane Button Hole Bear 3 Piece Bedding Bale
Button Hole Bear 3 Piece Bedding Bale
RRP : £50.99Our Price : £36.99Save : £14.00
Lollipop Lane Pumpkin & Popsicle 3 Piece Bedding Bale
Pumpkin & Popsicle Quilt
RRP : £105.99Our Price : £89.99Save : £16.00
Lollipop Lane Prickles and Twoo Moses Basket Maize with Toy
Prickles And Twoo Moses Basket Maize With Toy
RRP : £92.99Our Price : £64.99Save : £28.00
Lollipop Lane Upsy Daisy Moses Basket Maize with Toy
Upsy Daisy Moses Basket Maize With Toy
RRP : £92.99Our Price : £64.99Save : £28.00
Lollipop Lane Pumpkin & Popsicle Moses Basket - Wicker with Toy
Pumpkin & Popsicle Moses Basket - Wicker with toy *
RRP : £92.99Our Price : £64.99Save : £28.00
Lollipop Lane Tiddly Wink Safari Moses Basket
Tiddly Wink Safari Moses Basket
RRP : £79.99Our Price : £59.99Save : £20.00
Philips Avent Newborn Starter Set PP
The Philips Avent Newborn Starter Set includes 2 x 125 ml/4 oz. feeding bottles and 2 x 260 ml/ 9 oz. BPA-Free Feeding Bottles in addition to a newborn soother and a bottle an teat brush.
RRP : £28.99Our Price : £16.99Save : £12.00
East Coast Folding Highchair
A folding wood high chair suitable from 6 months. Ideal for easy storage.
RRP : £84.99Our Price : £74.99Save : £10.00
Daisy Roots Embroidered Little Sister Baby Shoes
Embroidered Little Sister Baby Shoes
RRP : £19.99Our Price : £11.99Save : £8.00
Winnie The Pooh Rumbly Tumbly Pooh
Can you hear Winnie the Pooh's rumbly tumbly? Lift the Hunny Pot to Winnie the Pooh's mouth to hear him 'hum' away to the Rumbly Tumbly song. Hear the echo in the pot as he finishes off the last of his scrumptious honey, then remove the Pot and he will continue to happily hum along with a full tummy.....but not for long!
RRP : £24.99Our Price : £13.99Save : £11.00
Lollipop Lane Pumpkin & Popsicle Play Mat
The Pumpkin and Popsicle Luxury Play Mat by Lollipop Lane is a fantastic activity gym for your little baby, suitable to use from birth. Featuring a luxuriously soft, padded play mat, removable activity arches and hanging, detachable activity toys, this activity gym set will be sure to engage your baby as they learn to develop their senses and grow.
RRP : £49.99Our Price : £34.99Save : £15.00
Tommee Tippee Closer to Nature Electric Food and Bottle Warmer
15% off Tommee Tippee Applied at Checkout!
The new and improved Electric Bottle and Food Warmer makes it quick and easy to heat milk and baby food safely.
RRP : £22.99Our Price : £20.99
Tiny Love 3 in 1 Rocker Napper
This innovative Tiny Love product features a fun seat fitted with an engaging toy, a rocker that soothes baby with gentle rocking movements, and a flat mattress (180 degrees ) with raised borders, which makes for a safe and cozy sleeping environment. Three uses in one product!
RRP : £99.99Our Price : £88.99Save : £11.00
Philips Avent Natural NB Starter Set
The Philips Avent Natural NB Starter Set includes 4 natural bottles (2 x 4oz. and 2 x 9oz.), a bottle and teat brush and a white advanced orthodontic soother 0-6 months (designed to help healthy oral development).
RRP : £29.99Our Price : £24.99Save : £5.00
Brevi Convivio Style Highchair
The Brevi Convivio Style Highchair can be adjusted into three positions including a sleeping position. For your growing baby this high chair is perfect because it can be adjusted into 4 height positions. Bevi has equipped this high chair with multiple safety features to protect your child like a rigid crotch on the seat, 5 point safety harness and the back moving wheels comes with breaks to keep you high chair in place. This high chair also takes minimal space compared to traditional high chairs.
RRP : £139.99Our Price : £69.99Save : £70.00
Baby Einstein Activity Table
With the Baby Einstein Activity Table a baby can discover melodies, learning and a world of fun. Packed full of features, this table includes a flip book, piano, drum, guitar, French horn and shaped buttons to help introduce baby to shapes in English, Spanish and French.
RRP : £49.99Our Price : £44.99Save : £5.00
Baby Bjorn Active Carrier
The sturdy, comfortable baby carrier. With a Babybjorn Baby Carrier Active, you can walk for miles and still stay close to your child. The Babybjorn Baby Carrier Active makes it easy to take your child with you on all sorts of activities, from a long walk in the woods to a shopping excursion in town.
Black/Red Black/Silver
RRP : £94.99Our Price : £84.99Save : £10.00
Tomy Classic Carrier Warm Grey
Tomyís freestyle classic carrier is a great value, practical baby carrier that has been developed by Tomy with back and posture experts for improved carrying comfort. From shopping to fun days out, the classic carrier gives you the freedom to do more and keep baby close.
RRP : £34.99Our Price : £24.99Save : £10.00
Babymoov Anatomical baby Carrier
This carrier respects the natural position of the baby: rounded back, folded legs above baby's rear end, the frog or M position is really important for the development of baby's hips. The carrier meets all the parent's needs, itís very comfortable thanks to a profiled shoulder strap, breathable fabric, reducer for new-borns, and itís also practical thanks to the clip-on strap system, height adjustable thanks to a zip, and includes an anti UV cape and hood.
Almond/Taupe Grey/Hibiscus
RRP : £54.99Our Price : £49.99Save : £5.00
Babymoov Baby Ring Sling
The Baby Moov Baby ring sling is made from 100% organically produced cotton and is very practical offering 5 carrying positions from the cradle effect to facing inward, facing outward, on the hip or on the back. The ring sling is comfortable as babyís weight is perfectly distributed over the chest, shoulders and hips with its quilted edges and shoulder protection and provides excellent support for babyís head and back.
Almond/Taupe Grey/Hibiscus
RRP : £44.99Our Price : £39.99Save : £5.00
Philips Avent Comfort Electric Breast Pump
An ideal electric breast pump, the Comfort is designed to avoid you having to lend forward while pumping. A more relaxed posture in turn boosts milk flow. It also features massage cushions, gentle stimulation and 3 pump settings.
RRP : £114.99Our Price : £84.99Save : £30.00
Beaba Biboz Manual Breast Pump
The Biboz breast pump has been developed in partnership with Ardo, a specialist in high-tech devices for hospitals and an expert in neonatology.
RRP : £39.99Our Price : £19.99Save : £20.00
Hello Kitty Trio Avenue
Here is the perfect purchase for all Hello Kitty fans: the Hello Kitty Avenue Trio 3 in 1 pram. Pram with carrycot, buggy and car seat - with this trio, you will be perfectly equipped. The two-tone design of the Hello Kitty Avenue Trio 3 in 1 pram is very simple, and lets the Hello Kitty logo take centre stage. It makes the statement: here rides a sweet but cheeky little cat.
RRP : £649.99Our Price : £569.99Save : £80.00
Little Bird Told Me Mama Bear Hug Toy
Soft and huggable, Mama Bear likes nothing more than to be hugged, all day long. With a mix of traditional touchy feely boucle and colourful printed fabrics to add some contemporary zing.
RRP : £13.99Our Price : £10.49Save : £3.50
Little Bird Told Me Baby Bear Hug Toy
Playful adventures are always more fun with Baby Bear around. With a mix of traditional touchy feely boucle and colourful printed fabrics to add some contemporary zing.
RRP : £9.99Our Price : £7.49Save : £2.50
Rainbow Designs Very Hungry Caterpillar On The Go Musicals
The World of Eric Carle embodies the joys of playful learning generations have experienced through his timeless stories and vibrant artwork. The award-winning publishing franchise has sold over 118 million books worldwide, including the classic The Very Hungry Caterpillar which is the most read childrenís book in Britain. These gorgeous little on the go teethers are musical, brightly coloured and are suitable from birth. They include a handy loop for attachment to a crib or stroller.
RRP : £9.99Our Price : £8.99Save : £1.00
Sassy Ring O Links
Different textures of these colourful links provide relief for teething babies. This set is also fantastic for attaching to car seats, prams or cots to entertain your little one wherever you are.
RRP : £4.99Our Price : £3.79Save : £1.20
Baby Bjorn Cover For Baby Carrier
The Babybjorn Cover for Baby Carrier is the perfect accessory for keeping your baby warm and dry when itís cold and wet outside. Itís made from a soft, supple fleece material that is water-repellent and windproof, as well breathable. The Babybjorn Cover for Baby Carrier is approved in accordance with the Oeko-Tex Standard 100, class 1 and can be machine-washed at 40°C/Warm. The Babybjorn Cover for Baby Carrier can be used with all of Baby Bjorn baby carriers and has a protective, detachable hood that allows the child to face both forwards or towards you while in the baby carrier. You can also lift your child out of the baby carrier without.
RRP : £34.99Our Price : £24.99Save : £10.00
Lindam Funpack Harness & Reins
20% off Lindam Applied at Checkout
Lindamís Funpack harness & reins is a stylish alternative to the traditional harness & reins. The fully adjustable back pack gives your child the independence of carrying their own belongings, whilst the detachable reins are ideal for keeping your child at close proximity in busy environments. Designed with an additional supportive handle for use when your child requires some extra help & support learning to walk, ride a bike or roller skate.
RRP : £14.99Our Price : £8.99
Lindam Clarity Video Monitor BS
20% off Lindam Applied at Checkout
The Lindam Clarity Digital Video Monitor combines advanced technology with design innovation to bring you a product that will provide you with peace of mind. Using the latest digital technology (DECT), the monitor produces crystal clear, interference-free sound and vision transmission, which allows you to rest assured that you can see and hear your baby at all times. The fully portable parent unit, which can be operated up to 150 metres from the nursery, means that you can monitor baby wherever you may be in the house.
RRP : £135.99Our Price : £99.99
Multi-Cam 2.4 inch Digital Video Monitor with Additional Camera
Motorola's MBP26 Video Baby Monitor will give you the reassurance that your child is resting peacefully. Its DECT technology gives you peace of mind in knowing that its digital signal communication is secure so others cannot eavesdrop. It also ensures that it will remain free of interference from other wireless electronic devices commonly used around the home. This model is available with an additional camera.
RRP : £149.99Our Price : £99.99Save : £50.00
Tommee Tippee Sensor Baby Monitor
15% off Tommee Tippee Applied at Checkout!
The Tommee Tippee DECT digital Movement and Sound monitor uses Digital Enhanced Cordless Technology (DECT) offering interference free monitoring. The unit monitors baby's movement and sound for your ultimate peace of mind at sleep time. Intuitively simple to use and beautifully styled to compliment any nursery.
RRP : £99.99Our Price : £85.99
Lollipop Lane Tiddly Wink Safari Cuddlerobe
Tiddly Wink Safari Cuddle Robe
RRP : £11.99Our Price : £7.99Save : £4.00
Oball 4" Oball
Itís catchy! This flexible, bendable ball will quickly become babyís favorite toy.
Blue Pink Multi
RRP : £4.49Our Price : £3.99Save : £0.50
Beaba Teat Adaptor (Assorted Colours)
The Beaba water bottle screw on adaptor comes with a ring, silicone teat and protective cap and fits most mineral and spring water bottles.
Blue Green Purple
RRP : £4.99Our Price : £2.99Save : £2.00
Little Bird Told Me Birdy Bear Activity Toy
Birdy Bear is brimming with fun features to delight and stimulate curious little minds! He has scrunchy wings, a click click rotating dial, rattles, squeaks, crinkles and more.
RRP : £19.99Our Price : £14.99Save : £5.00
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