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SALE is a word universally recognised that undoubtedly brings great happiness to all that experience it! We hope you will find such a pleasure here and be spoilt with the internationally renowned baby brands that have been heavily discounted for your benefit. Take advantage of great bargains in our nursery furnishing offers including brands Kidsline and Lollipop Lane, discounts on branded feeding bottles including brands Philips Avent and Tommee Tippee and even highchairs from East Coast and Brevi! We also have a dedicated section on Dolls, Toys and Activity offers with up to 50% off - we know one can never have enough of these to keep little ones busy and mentally stimulated. In our SALE ‘out and about!’ section bargains are to be had from everything from shoes, baby carriers, comfy pram inserts to buggies. Our ‘Summer Sale’ section has the best of all deals with offers including changing bags at sale price, Lindam safety gates, bright starts gyms, fisher-price toys and Motorola monitors! Don’t miss out on these amazing savings on baby products.


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Lindam Sure Shut Axis
The Sure Shut Axis gate combines quality and value incorporating the Lindam U-shaped pressure fit 'powerframe' for ultimate strength when in position. A two way opening system and secondary locking mechanism provide added safety.
RRP : £24.99Our Price : £23.99Save : £1.00
Lindam Sure Shut Porte
The Sure Shut Porte boasts a 'push to shut' closing mechanism which requires no fiddly alignment to close. Just a firm push and it will click into the closed position, great for busy mums and dads.
RRP : £25.99Our Price : £24.99Save : £1.00
Fisher-Price Rainforest Melodies & Lights Deluxe Gym
Suitable from birth, the Fisher Price Melodies and Lights Gym is a fantastic activity gym for your baby. Featuring a soft padded play mat, removable arches, activity toys and an electronic unit with lights, sounds and music, all designed with bold, colourful aesthetics and cute friendly animal illustrations that are sure to keep your little one entertained as they continue to grow and develop.
RRP : £64.99Our Price : £59.99Save : £5.00
Lollipop Lane Pumpkin & Popsicle 3 Piece Bedding Bale
15% off Nursery Bedding Sets Applied at Checkout
Pumpkin & Popsicle Quilt
RRP : £105.99Our Price : £59.99
Philips Avent Twin Electric Breast Pump
With three simple settings this double electric breast pump saves you time in expressing milk. It also features a more comfortable expressing position and soft breast massage cushion. This unit includes 2 breast pumps, 1 motor unit, 2 newborn teats, 2 sealing discs and 1 travel bag!
RRP : £264.99Our Price : £179.99Save : £85.00
East Coast Folding Highchair
A folding wood high chair suitable from 6 months. Ideal for easy storage.
RRP : £84.99Our Price : £74.99Save : £10.00
Daisy Roots Embroidered Little Sister Baby Shoes
Embroidered Little Sister Baby Shoes
RRP : £19.99Our Price : £7.99Save : £12.00
Lollipop Lane Pumpkin & Popsicle Play Mat
The Pumpkin and Popsicle Luxury Play Mat by Lollipop Lane is a fantastic activity gym for your little baby, suitable to use from birth. Featuring a luxuriously soft, padded play mat, removable activity arches and hanging, detachable activity toys, this activity gym set will be sure to engage your baby as they learn to develop their senses and grow.
RRP : £49.99Our Price : £29.99Save : £20.00
Fisher-Price Laugh n Learn Sing n' Sleep Puppy -2 Colours
Cuddle up for sleepy time with the perfect plush pal—Nighttime Puppy! Baby will love learning about nighttime routines, counting and more.
Pink Sky
RRP : £19.99Our Price : £9.99Save : £10.00
Tiny Love 3 in 1 Rocker Napper
This innovative Tiny Love product features a fun seat fitted with an engaging toy, a rocker that soothes baby with gentle rocking movements, and a flat mattress (180 degrees ) with raised borders, which makes for a safe and cozy sleeping environment. Three uses in one product!
RRP : £99.99Our Price : £88.99Save : £11.00
Lamaze Makai the Monkey 3-1 Gym
This fun filled play gym is perfect for children who love to use their imagination and explore. With so much to discover in this gym, your little one will be entertained for hours so you can put your feet up!
RRP : £48.99Our Price : £27.99Save : £21.00
Brevi Convivio Style Highchair
The Brevi Convivio Style Highchair can be adjusted into three positions including a sleeping position. For your growing baby this high chair is perfect because it can be adjusted into 4 height positions. Bevi has equipped this high chair with multiple safety features to protect your child like a rigid crotch on the seat, 5 point safety harness and the back moving wheels comes with breaks to keep you high chair in place. This high chair also takes minimal space compared to traditional high chairs.
Sky
RRP : £79.99Our Price : £44.99Save : £35.00
Cinderella Spin & Sparkle Twirling Skirt
Make a dazzling, royal impression with Disney Princess Twirling Skirt Cinderella Doll - inspired by the movie moment when she transforms from a housedress into her iconic ball gown!
RRP : £25.99Our Price : £16.99Save : £9.00
Cinderella Royal Doll in Blue Dress
A beloved fairy tale comes to life in Disney’s new Cinderella live action movie! Kind and beautiful Ella is rewarded with a wish come true and behold - the Disney Cinderella Royal Ball Cinderella doll! Ella enchants in an iconic dress with multicolor blue and purple layers that create spectacular volume. She sparkles from head to toe with delicate, magical butterflies and foil print accents and wears her famous "glass" slipper shoes that sweep her across the ballroom floor and carry her off to Happily Ever After. This breathtaking doll is sure to delight girls, moms, collectors and fans of the movie!
RRP : £42.99Our Price : £26.99Save : £16.00
Baby Bjorn Active Carrier
The sturdy, comfortable baby carrier. With a Babybjorn Baby Carrier Active, you can walk for miles and still stay close to your child. The Babybjorn Baby Carrier Active makes it easy to take your child with you on all sorts of activities, from a long walk in the woods to a shopping excursion in town.
Black/Red Black/Silver
RRP : £94.99Our Price : £49.99Save : £45.00
Baby Bjorn Baby Carrier Active Mesh Material
Our latest Baby Carrier combines maximum comfort and lightweight breathability in perfect harmony. BABYBJÖRN Baby Carrier Active in mesh material is made from a smooth breathable material and provides extra support for your back and shoulders, so you can carry your child for longer.
Black
RRP : £109.99Our Price : £59.99Save : £50.00
BabyBjorn Original Classic Carrier
This award-winning classic, the Babybjorn Baby Carrier Original Classic, allows you to carry your child safely and close to you, while keeping your hands free to do other things. It is comfortable and easy to use both indoors and out. As with all our baby carriers, it was developed in collaboration with medical experts to produce an optimal carrier for newborns.
RRP : £64.99Our Price : £39.99Save : £25.00
Tomy Classic Carrier Warm Grey
Tomy’s freestyle classic carrier is a great value, practical baby carrier that has been developed by Tomy with back and posture experts for improved carrying comfort. From shopping to fun days out, the classic carrier gives you the freedom to do more and keep baby close.
RRP : £39.99Our Price : £38.99Save : £1.00
Cinderella's Bedroom
Dance, dream and dress in Cinderella’s Dream Bedroom playset featuring all of the enchanting accessories a girl needs to recreate cherished moments from Disney’s beloved fairy tale! Iconic elements include a carriage shaped canopy bed with an ornate, castle backdrop, a free standing mirror featuring transformation fun, a large clock about to strike the fateful midnight hour, Cinderella’s infamous glass slippers, a large slipper shaped shoe closet and many movie themed flourishes! Girls will enjoy hours of day and night play with Cinderella’s Dream Bedroom playset - where princess dreams do come true! Cinderella doll sold separately.
RRP : £36.99Our Price : £22.99Save : £14.00
Disney Frozen Singing Olaf
Bring your favourite snowman to life in a fun and musical way! With Summer Singin’ Olaf, re-live the heartwarming moment in Disney’s Frozen when Olaf shares his dreams of experiencing summer with friends Anna and Kristoff. By pressing the button on his chest, Olaf will break out in his signature song from the movie, “In Summer”. As he imagines what frozen things do in the heat, like lying on the beach getting a tan, kids will want to join him in song and dance. Listen closely - Olaf will also say some of his funniest phrases from the movie!
RRP : £15.99Our Price : £9.99Save : £6.00
Disney Frozen Sparkling Anna
Beloved, heroic younger sister Anna, from Disney's animated hit Frozen, absolutely dazzles in sparkling fashions with signature colours. Wearing a glittery, detailed bodice, satiny calf-length skirt, and her coronation tiara, this charming royal is truly ready to sparkle happily ever after.
RRP : £15.99Our Price : £10.99Save : £5.00
Philips Avent Comfort Electric Breast Pump
An ideal electric breast pump, the Comfort is designed to avoid you having to lend forward while pumping. A more relaxed posture in turn boosts milk flow. It also features massage cushions, gentle stimulation and 3 pump settings.
RRP : £114.99Our Price : £104.99Save : £10.00
Disney Frozen Royal Colour Anna Doll
Discover the magic of Disney’s Frozen’s royal sisters and the transforming power of colour-change Anna! Fill the included “perfume bottle” with icy cold water, then spray her crown and dress for magical colour change. Warm water changes the colour back, so the fun never ends! Anna is dressed in her blue skirt and pink bodice with a matching tiara to complete her princess look.
RRP : £26.99Our Price : £17.99Save : £9.00
Disney Frozen Royal colour Anna Doll
Discover the magic of Disney’s Frozen’s royal sisters and the transforming power of hot and cold with colour-change Elsa. Fill the included “perfume bottle” with icy cold water, and spray the doll’s crown and dress for a magical colour change. Warm water changes the colour back, so the fun never ends. Elsa wears her beautiful snowflake gown, with her matching tiara.
RRP : £26.99Our Price : £17.99Save : £9.00
Ever After High Royal Dexter Charming
Working toward a royal future, he looks quite the prince in a truly hip look infused with cool trends - like a plaid jacket with t-shirt and skinny pants - along with regal touches, like his golden crown and golden details on the jacket. A slate messenger bag is perfect to help rule the hallways of Ever After High style.
RRP : £19.99Our Price : £12.99Save : £7.00
Snowman Cuddly Snowman
Once your little ones have watched the classic The Snowman movie they won't want to let go of the cuddly snowman! He's super soft and super snuggly for cold winters nights!
RRP : £14.99Our Price : £6.99Save : £8.00
Gorgeous Bamba Gift Set
This adorable set by Gorgeous Gifts is the perfect treat for a little treasure. Super snuggly and totally soft, your little one will love keeping his new friend close!
RRP : £29.99Our Price : £5.99Save : £24.00
Brevi Slex Evo Swinging Cradle Champagne
The Slex Evo (sold separately) converts into this soft and comfortable recliner that welcomes a child’s to rest, from birth. Brevi has studied every minimum detail, to ensure maximum safety for the child, including ergonomics and maximum comfort. The three adjustment possibilities allow parents to always get the ideal position for sleeping, eating and relaxation. Brevi has naturally also thought of the parent, with the Lycra seat, which slips off easily and is washable.
RRP : £109.99Our Price : £44.99Save : £65.00
Super Friends Hall of Doom
Enter the Hall of Doom—if you dare!

It’s the headquarters of the Legion of Doom, occupied by the evil Lex Luthor! Kids can turn Lex Luthor on the disk at the entrance to raise and lower the elevator. Turning Lex Luthor on the top disk transforms the entire Hall of Doom—the “eyes” open and light up, the hidden cannon is revealed and the cage drops ALL AT ONCE! The adventure continues on the back with all sorts of interesting sculpted details that help kids add to the story about Lex Luthor and the Legion of Doom spying on their foes!
RRP : £31.99Our Price : £18.99Save : £13.00
Tommee Tippee Closer to Nature Digitial Video & Sensor Mat Monitor
New from Tommee Tippee is the award winning, fully digital video monitor with movement sensor pad to give you interference-free sound and colour vision monitoring at all times for ultimate reassurance.
RRP : £199.99Our Price : £169.99Save : £30.00
Tommee Tippee Sensor Baby Monitor
The Tommee Tippee DECT digital Movement and Sound monitor uses Digital Enhanced Cordless Technology (DECT) offering interference free monitoring. The unit monitors baby's movement and sound for your ultimate peace of mind at sleep time. Intuitively simple to use and beautifully styled to compliment any nursery.
RRP : £99.99Our Price : £85.99Save : £14.00
Juliana Polka Dot Diner Fab DAD Photo Frame
Treat a fab Dad to this brilliant white and blue photo frame decorated with stripes makes a great gift for Fathers Day, birthdays, anniversarys and is the perfect place to store a treasured photograph.
RRP : £7.99Our Price : £3.99Save : £4.00
Mothercare Little Beep Beep Crib Bale
Part of Mothercare's Little Beep Beep bedding collection, this gorgeous crib bale will create a cosy and welcoming first bed for your newborn. The bale includes a crib bumper, sheet and coverlet all with the Little Beep Beeps soft blue checks, kite tail pri
RRP : £39.99Our Price : £37.99Save : £2.00
Little Bird Told Me Birdy Bear Activity Toy
Birdy Bear is brimming with fun features to delight and stimulate curious little minds! He has scrunchy wings, a click click rotating dial, rattles, squeaks, crinkles and more.
RRP : £19.99Our Price : £10.99Save : £9.00
Tomy WTP Protect and Play I-Case
Have you succumbed to the temptation of giving your little one your iPhone to keep him entertained while out and about? We know little ones love to chew and shake things about, so cover your phone with this Protect and Play I-Case to keep your little one amused and save your phone from slobber!
RRP : £12.99Our Price : £6.99Save : £6.00
OBaby Footmuff Lime
The warm, fleece lined, padded footmuff is available in a wide selection of colours to suit almost every stroller in the range. It also converts into a comfy seat liner and is set to match the Apollo Stroller range.
Lime
RRP : £19.99Our Price : £6.99Save : £13.00
Inside Out 10" Feature Figure - Joy, Sadness
From Tomy and Pixar's huge hit, Inside Out, come these adorable 10" action figures of the lead emotions, Joy and Sadness.

Sadness is a cute, “glass-half-empty” sort of emotion. Kids can press their Sadness action figure on her tummy and see how she leans one way! She also comes with her faithful mind manual in her hand. Joy is the emotion that has been in charge since day one. Kids will want her there to to cheer them on and make every day even better! Children can pinch their Joy action figure’s feet together and see her wave her arms! She also comes complete with her own memory sphere. Both toys feature sound effects from the movie.
RRP : £16.99Our Price : £10.99Save : £6.00
Inside Out 10" Feature Figure - Fear, Disgust, Anger
From Tomy and Pixar's huge hit, Inside Out, come these adorable 10" action figures of the emotions, Fear, Anger and Disgust.

Disgust is a sassy, sarcastic lady who always likes to look her best, Fear does his best to keep Riley safe and Anger sends all the other emotions running when he loses his cool. All toys feature sound effects from the movie and moving parts to engage kids and keep them entertained.
RRP : £16.99Our Price : £10.99Save : £6.00
Tommee Tippee Explora Feeding Spoons 5 Pack
These spoons have been designed to help your baby learn to self-feed. With big chunky handles for an easy grip and a wide spoon base to scoop up and hold food in place they really are a winner.
RRP : £4.99Our Price : £3.99Save : £1.00
Tommee Tippee Explora Heat Sensing Feeding Spoons 3 Pack
Tommee Tippee’s Explora soft tip weaning spoons have been intuitively designed for easier feeding, they have soft tips that are kind on baby’s tender gums, long handles for reaching into food jars and storage pots and change colour according to the foods temperature.
RRP : £4.99Our Price : £3.99Save : £1.00
 
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