SALE is a word universally recognised that undoubtedly brings great happiness to all that experience it! We hope you will find such a pleasure here and be spoilt with the internationally renowned baby brands that have been heavily discounted for your benefit. Take advantage of great bargains in our nursery furnishing offers including brands Kidsline and Lollipop Lane, discounts on branded feeding bottles including brands Philips Avent and Tommee Tippee and even highchairs from East Coast and Brevi! We also have a dedicated section on Dolls, Toys and Activity offers with up to 50% off - we know one can never have enough of these to keep little ones busy and mentally stimulated. In our SALE ‘out and about!’ section bargains are to be had from everything from shoes, baby carriers, comfy pram inserts to buggies. Our ‘Summer Sale’ section has the best of all deals with offers including changing bags at sale price, Lindam safety gates, bright starts gyms, fisher-price toys and Motorola monitors! Don’t miss out on these amazing savings on baby products.

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Lindam Sure Shut Axis
The Sure Shut Axis gate combines quality and value incorporating the Lindam U-shaped pressure fit 'powerframe' for ultimate strength when in position. A two way opening system and secondary locking mechanism provide added safety.
RRP : £24.99Our Price : £21.99Save : £3.00
Lindam Sure Shut Porte
The Sure Shut Porte boasts a 'push to shut' closing mechanism which requires no fiddly alignment to close. Just a firm push and it will click into the closed position, great for busy mums and dads.
RRP : £25.99Our Price : £22.49Save : £3.50
Fisher-Price Rainforest Melodies & Lights Deluxe Gym
Suitable from birth, the Fisher Price Melodies and Lights Gym is a fantastic activity gym for your baby. Featuring a soft padded play mat, removable arches, activity toys and an electronic unit with lights, sounds and music, all designed with bold, colourful aesthetics and cute friendly animal illustrations that are sure to keep your little one entertained as they continue to grow and develop.
RRP : £64.99Our Price : £59.99Save : £5.00
Lollipop Lane Pumpkin & Popsicle 3 Piece Bedding Bale
Pumpkin & Popsicle Quilt
RRP : £105.99Our Price : £72.99Save : £33.00
Lollipop Lane Upsy Daisy Moses Basket Maize with Toy
Upsy Daisy Moses Basket Maize With Toy
RRP : £92.99Our Price : £61.99Save : £31.00
Lollipop Lane Tiddly Wink Safari Moses Basket
Tiddly Wink Safari Moses Basket
RRP : £79.99Our Price : £59.99Save : £20.00
Winnie The Pooh Quilt & Bumper 2 pc set
This Quilt and bumper set features Winnie the Pooh on a crisp white background, it has a brightly spotted trim with bright embroidery and decorative tags. The reverse side is bright coloured spots and will look great on a cot or cot bed.
RRP : £69.99Our Price : £39.99Save : £30.00
East Coast Folding Highchair
A folding wood high chair suitable from 6 months. Ideal for easy storage.
RRP : £84.99Our Price : £74.99Save : £10.00
Daisy Roots Embroidered Little Sister Baby Shoes
Embroidered Little Sister Baby Shoes
RRP : £19.99Our Price : £9.99Save : £10.00
Lollipop Lane Pumpkin & Popsicle Play Mat
The Pumpkin and Popsicle Luxury Play Mat by Lollipop Lane is a fantastic activity gym for your little baby, suitable to use from birth. Featuring a luxuriously soft, padded play mat, removable activity arches and hanging, detachable activity toys, this activity gym set will be sure to engage your baby as they learn to develop their senses and grow.
RRP : £49.99Our Price : £33.99Save : £16.00
Tommee Tippee Closer to Nature Electric Food and Bottle Warmer
The new and improved Electric Bottle and Food Warmer makes it quick and easy to heat milk and baby food safely.
RRP : £22.99Our Price : £20.99Save : £2.00
Lamaze Pond Motion Gym
This Lamaze baby activity gym turns into a life size mobile! This colourful, round playmat features arms that suspend and ďmagicallyĒ move above baby, bringing the toys to life while promoting visual tracking.
RRP : £67.99Our Price : £39.99Save : £28.00
Tiny Love 3 in 1 Rocker Napper
20% off Tiny Love
This innovative Tiny Love product features a fun seat fitted with an engaging toy, a rocker that soothes baby with gentle rocking movements, and a flat mattress (180 degrees ) with raised borders, which makes for a safe and cozy sleeping environment. Three uses in one product!
RRP : £99.99Our Price : £88.99
Beaba Biberon Petals 260ml Feeding Bottle
The Beaba Biberon 260ml Feeding Bottle PP is Ergonomic and hygienic. Itís BPA Free and Compatible with all bottle warmers and a large number of sterilisers and teats.
Bright Pink Beige
RRP : £3.99Our Price : £2.99Save : £1.00
Beaba Gipsy Trend 260ml Set of 6
A set of six 260ml BPA-free feeding bottles with wide, stable bottoms on an anti-impact base, supplied in a storage box.
RRP : £19.99Our Price : £14.99Save : £5.00
Brevi Convivio Style Highchair
The Brevi Convivio Style Highchair can be adjusted into three positions including a sleeping position. For your growing baby this high chair is perfect because it can be adjusted into 4 height positions. Bevi has equipped this high chair with multiple safety features to protect your child like a rigid crotch on the seat, 5 point safety harness and the back moving wheels comes with breaks to keep you high chair in place. This high chair also takes minimal space compared to traditional high chairs.
RRP : £99.99Our Price : £59.99Save : £40.00
Baby Bjorn Active Carrier
The sturdy, comfortable baby carrier. With a Babybjorn Baby Carrier Active, you can walk for miles and still stay close to your child. The Babybjorn Baby Carrier Active makes it easy to take your child with you on all sorts of activities, from a long walk in the woods to a shopping excursion in town.
Black/Red Black/Silver
RRP : £94.99Our Price : £69.99Save : £25.00
Tomy Classic Carrier Warm Grey
Tomyís freestyle classic carrier is a great value, practical baby carrier that has been developed by Tomy with back and posture experts for improved carrying comfort. From shopping to fun days out, the classic carrier gives you the freedom to do more and keep baby close.
RRP : £34.99Our Price : £24.99Save : £10.00
Hello Kitty Diva Koala Carrier Gold/White
Mums can carry baby in style with the Hello Kitty Diva Koala baby carrier. It is snug and anatomic, and can be used to carry baby from 0 months +. The straps are wide and soft and coloured in a Ďgoldí gingham to match the design. The front is decorated with the iconic Helly Kitty Diva character.
RRP : £69.99Our Price : £32.99Save : £37.00
Babymoov Anatomical baby Carrier
This carrier respects the natural position of the baby: rounded back, folded legs above baby's rear end, the frog or M position is really important for the development of baby's hips. The carrier meets all the parent's needs, itís very comfortable thanks to a profiled shoulder strap, breathable fabric, reducer for new-borns, and itís also practical thanks to the clip-on strap system, height adjustable thanks to a zip, and includes an anti UV cape and hood.
Almond/Taupe Grey/Hibiscus
RRP : £59.99Our Price : £56.99Save : £3.00
Babymoov Baby Ring Sling
The Baby Moov Baby ring sling is made from 100% organically produced cotton and is very practical offering 5 carrying positions from the cradle effect to facing inward, facing outward, on the hip or on the back. The ring sling is comfortable as babyís weight is perfectly distributed over the chest, shoulders and hips with its quilted edges and shoulder protection and provides excellent support for babyís head and back.
RRP : £44.99Our Price : £32.99Save : £12.00
Philips Avent Comfort Electric Breast Pump
An ideal electric breast pump, the Comfort is designed to avoid you having to lend forward while pumping. A more relaxed posture in turn boosts milk flow. It also features massage cushions, gentle stimulation and 3 pump settings.
RRP : £114.99Our Price : £104.99Save : £10.00
Hello Kitty Trio Avenue
Here is the perfect purchase for all Hello Kitty fans: the Hello Kitty Avenue Trio 3 in 1 pram. Pram with carrycot, buggy and car seat - with this trio, you will be perfectly equipped. The two-tone design of the Hello Kitty Avenue Trio 3 in 1 pram is very simple, and lets the Hello Kitty logo take centre stage. It makes the statement: here rides a sweet but cheeky little cat.
RRP : £649.99Our Price : £369.99Save : £280.00
Large Vintage Paddington Bear
This lovely large Paddington is 46cm tall and is covered in long fluffy hair with beaded eyes and a little plastic bear nose. He's wearing his classic blue felt duffle coat with wooden toggles that fasten in the front, his classic red felt bush hat; which was handed down to him by his uncle in Peru and his red wellington boots with P.B. imprinted on the soles. Around his neck is the iconic label bearing the words 'Please Look After This Bear. Thank You.'
RRP : £59.99Our Price : £54.99Save : £5.00
Little Bird Told Me Mama Bear Hug Toy
Soft and huggable, Mama Bear likes nothing more than to be hugged, all day long. With a mix of traditional touchy feely boucle and colourful printed fabrics to add some contemporary zing.
RRP : £13.99Our Price : £7.99Save : £6.00
Little Bird Told Me Baby Bear Hug Toy
Playful adventures are always more fun with Baby Bear around. With a mix of traditional touchy feely boucle and colourful printed fabrics to add some contemporary zing.
RRP : £9.99Our Price : £5.99Save : £4.00
Muppets Flopsies Kermit 10" Soft Toy Boxed
20% off Posh Paws Applied at Checkout
Sesame Streetís Kermit the frog is one of the most famous childrenís characters. In vibrant green and with a happy friendly face, Kermit is sure to be loved by your little one.
RRP : £14.99Our Price : £9.99
Muppets Flopsies Miss Peggy 10" Soft Toy Boxed
20% off Posh Paws Applied at Checkout
Miss Piggy looks glamorous in her beautiful dress and will make a wonderful addition to your little oneís playtime.
RRP : £14.99Our Price : £9.99
Muppets Flopsies Animal 10" Soft Toy Boxed
20% off Posh Paws Applied at Checkout
Animal is the pink and furry drummer of the fictional band, Dr. Teeth and The Electic Mayhem, from the popular programme, The Muppets. Made of super soft materials, this toy will become your childís favourite playmate.
RRP : £14.99Our Price : £9.99
Muppets Flopsies Gonzo 10" Soft Toy Boxed
20% off Posh Paws Applied at Checkout
Loveable Gonzo is captured in a wonderful soft toy form. Heís a recognisable creature with his blue furry body, huge eyes and long nose. Heís a unique character thatís ready to dive into adventures with your little one.
RRP : £14.99Our Price : £9.99
Muppets Flopsies Fozzy 10" Soft Toy Gift Boxed
20% off Posh Paws Applied at Checkout
Fozzy is the funny one of The Muppets bunch. Heís a golden brown bear with a brown hat and a white polka dot scarf and is ready for playtime.
RRP : £14.99Our Price : £9.99
Jake and the Neverland Pirates Hook 10" Soft Toy Boxed
20% off Posh Paws Applied at Checkout
This Hook toy is a great way to complete your pirate adventure. Dressed in his signature pirate look, he is ready to rival young Jake.
RRP : £15.99Our Price : £9.99
Marvel Superhero Iron Man 10" Chunky Soft Toy Boxed
20% off Posh Paws Applied at Checkout
Iron Man is one of the most famous superheroes in the world. After he was wounded in a war zone, he created a suit to protect him and keep him alive which helped him with his super powers. You child will love acting out scenes with Iron Man!
RRP : £15.99Our Price : £9.99
Marvel Superhero Hulk 10" Chunky Soft Toy Boxed
20% off Posh Paws Applied at Checkout
The super strong green hero, Hulk, is now in a soft toy form! Now even the littlest fans can join in with his superhero adventures.
RRP : £15.99Our Price : £9.99
Marvel Superhero Thor 10" Chunky Soft Toy Boxed
20% off Posh Paws Applied at Checkout
Have a young Marvel fan on your hands? What better way to entertain him than with this soft Thor plush toy! Heíll love acting out his favourite superhero battling powerful foes with the fate of the world in the balance.
RRP : £15.99Our Price : £9.99
Baby Bjorn Cover For Baby Carrier
The Babybjorn Cover for Baby Carrier is the perfect accessory for keeping your baby warm and dry when itís cold and wet outside. Itís made from a soft, supple fleece material that is water-repellent and windproof, as well breathable. The Babybjorn Cover for Baby Carrier is approved in accordance with the Oeko-Tex Standard 100, class 1 and can be machine-washed at 40°C/Warm. The Babybjorn Cover for Baby Carrier can be used with all of Baby Bjorn baby carriers and has a protective, detachable hood that allows the child to face both forwards or towards you while in the baby carrier. You can also lift your child out of the baby carrier without.
RRP : £34.99Our Price : £24.99Save : £10.00
Lindam Funpack Harness & Reins
Lindamís Funpack harness & reins is a stylish alternative to the traditional harness & reins. The fully adjustable back pack gives your child the independence of carrying their own belongings, whilst the detachable reins are ideal for keeping your child at close proximity in busy environments. Designed with an additional supportive handle for use when your child requires some extra help & support learning to walk, ride a bike or roller skate.
RRP : £14.99Our Price : £8.99Save : £6.00
Brevi Slex Evo Swinging Cradle Champagne
The Slex Evo (sold separately) converts into this soft and comfortable recliner that welcomes a childís to rest, from birth. Brevi has studied every minimum detail, to ensure maximum safety for the child, including ergonomics and maximum comfort. The three adjustment possibilities allow parents to always get the ideal position for sleeping, eating and relaxation. Brevi has naturally also thought of the parent, with the Lycra seat, which slips off easily and is washable.
RRP : £109.99Our Price : £67.99Save : £42.00
Brevi Slex Evo Cotton Seat Cushion White for Cradle
This soft and comfortable highchair insert has been designed especially for the Brevi Slex Evo cradle. It is made from 100% cotton.
RRP : £32.99Our Price : £16.99Save : £16.00
Tommee Tippee Sensor Baby Monitor
The Tommee Tippee DECT digital Movement and Sound monitor uses Digital Enhanced Cordless Technology (DECT) offering interference free monitoring. The unit monitors baby's movement and sound for your ultimate peace of mind at sleep time. Intuitively simple to use and beautifully styled to compliment any nursery.
RRP : £99.99Our Price : £85.99Save : £14.00
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