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When babies are happy and entertained they are at their optimal level for learning so playing with them using their age appropriate toy can really further their development. Ideal activity toys for babies include those that baby can touch and hear which will help develop their sensory and audio skills respectively. Good examples include baby stacking toys for babies under 6 months or activity centres for infants above 6 months. Bathtime toys make bathing less frightening and offer the opportunity for a completely different playing and learning experience such as interacting with floating toys, squirting and singing along with toys like the Tomy Turtle that swims and sings! The baby walker is a traditional item to aid stabilising baby when they are on their feet but in more recent times the recommended developmental toys for baby of 6 months plus are entertainers. These are stationary items and keep baby within a safe environment in which they can make their own enjoyment by jumping (strengthening their legs) and playing with all the activities on the play station in front of them. Our best seller is the Fisher-Price Rainforest Jumperoo and is supported with fantastic reviews by real parents. Whether you are looking for toys for babies or baby gifts for a birthday, we are one of the best UK baby shops online and it will be our pleasure to fulfil your requirements.

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Tiny Love Sunny Stroll
A colorful flexible stroller/infant carrier arch, with lots of funshine toys and activities, for two stages of baby's development: batting (0-3m) and pulling/manipulating (3m+). Special angle adjustments and new easy attachment clips make Sunny Stroll trully unique.
RRP : £21.99Our Price : £20.99Save : £1.00
East Coast Rest and Play Activity Cube
This beautiful wooden activity cube includes 5 different activities to stimulate baby.
RRP : £39.99Our Price : £34.99Save : £5.00
Tiny Love Sunny Stroll Tiny Princess
A colorful pink, purple and green arch that fits on to strollers and infant carriers and offers your baby a world of fun, amusement and learning while out and about. Tiny Princess Butterfly Stroll is an easy to pack toy that includes a variety of activities that will keep your little one occupied and happy.
RRP : £21.99Our Price : £20.99Save : £1.00
Bright Starts Take Along Tiger Carrier Toy Bar
The Bright Starts Take along Carrier Toy Bar features a cute little tiger toy with fun activities, melodies and lights that hang overhead for fun on the go! The tiger’s nose lights up and plays four fun melodies when baby pushes it. There's a spinning zebra roller ball with colourful rattle beads, a spinning paddle mirror for self-discovery, a bead chaser with colourful textured rings that make a fun clacking sound and straps that attach easily to most carriers.
RRP : £9.99Our Price : £9.49Save : £0.50
Baby Einstein Activity Table
With the Baby Einstein Activity Table a baby can discover melodies, learning and a world of fun. Packed full of features, this table includes a flip book, piano, drum, guitar, French horn and shaped buttons to help introduce baby to shapes in English, Spanish and French.
RRP : £49.99Our Price : £44.99Save : £5.00
Fisher-Price Deluxe Stroller Toy
Entertain baby wherever you go, with a brightly colored activity center that easily attaches to your stroller.
RRP : £21.99Our Price : £20.89Save : £1.10
Bright Starts Busy Birdies Carrier Toy Bar
Now baby can enjoy a garden of activities no matter where you go! Bright Starts™ Pretty In Pink™ Busy Birdie Carrier Toy Bar™ attaches to most carriers to keep baby entertained on-the-go. Push the little pink owl's tummy to see lights and hear merry melodies. The little bluebird spins and colourful beads move and rattle to entertain baby. The spinning paddle is perfect for self-discovery fun, and includes a bead chaser to keep little hands busy. Keep your baby girl happily entertained when traveling, shopping, and more.
RRP : £9.99Our Price : £9.49Save : £0.50
Fisher-Price Little People City Skyway
Standing over 3 feet tall, this play set ramps up the zipping, zooming racing fun. Your little racer sends a vehicle down the ramp at the top, then waits for the surprise finish as the car comes out at the bottom in one of three spots. Will it speed out one of the two side exits or jump off the middle ramp? It's different every time. The creative play is revved up even more with a realistic crane, stop sign, petrol pump and parking meter. Your little one will enjoy hours of non-stop action.
RRP : £39.99Our Price : £36.99Save : £3.00
Having A Ball Jungle Fun Ball Climber
Your little one will love interacting with these lively balls that climb up the tree, roll across the tree tops and bounces into the hippo's mouth! The Having a Ball™ Jungle Fun Ball Climber™ from Bright Starts™ is a toy that will amaze you and baby! Press the red light-up button to see balls climb up and around the tree trunk, then spin and roll down the ramp. It will amaze you when the balls hit the platform and bounce directly into the hippo's mouth! Fun melodies and silly animal sounds add to the show!
RRP : £29.99Our Price : £28.49Save : £1.50
Having A Ball Hide 'n Spin Monkey
Bright Starts™ just put a whole new spin on monkey business with the Having a Ball™ Hide 'n Spin Monkey™! This irresistible monkey will keep baby engaged and on the move.
RRP : £39.99Our Price : £37.99Save : £2.00
Early Learning Centre Activity Triangle
Every side of the Activity Triangle has something different and fun to discover. With lots of rattling beads, a spinning wheel, mirror, and lots of shapes to push and pull, your baby will have hours of fun. The triangle is supported by three spiral tubed containing mesmerising colourful beads that cascade around and down the spirals as your baby turns the triangle.
RRP : £13.99Our Price : £13.29Save : £0.70
Fisher-Price Laugh n Learn Puppy's Activity Home
The Welcome to Puppy’s home, full of learning and best friends! Press buttons, bat at the roller ball, toggle the light switch and more, to learn about letters, greetings, weather and opposites. Shake Puppy and Froggy to hear rattle sounds, too.
RRP : £27.99Our Price : £26.99Save : £1.00
Fisher-Price Laugh & Learn Crawl Around Car
Baby “drives” fun and learning all around the stationary play centre car, from sit, to crawl, to stand & “cruise”!
RRP : £72.99Our Price : £69.99Save : £3.00
Fisher-Price Little People Twirls Songs Palace
Recreate magical Disney moments on the dance floor… Disney Princess characters Belle and Cinderella each had magical moments on the dance floor. And now, with the Disney Princess Musical Dancing Palace by Little People®, little ones can recreate those special moments for themselves! Spin the lever to see Disney Princess figures Belle and Cinderella spin and twirl around the dance floor with Belle’s prince. That’s when the “magic” happens: music, sounds and phrases like “Isn’t this music beautiful?” all help bring the pretend play to life!
RRP : £64.99Our Price : £59.99Save : £5.00
Mega Bloks Build 'N Learn Table
Learn, play and explore with the Build ’n Learn Table by Mega Bloks! Totally portable, this convenient table makes for a snappy platform where your child can start to learn through independent play and interactive discovery. Using the included First Builders blocks, your child can build directly onto the table, creating almost anything they can imagine. Build and stack onto the included wheelbases, and use the tabletop track to zoom around and around for lots of speedy fun! Ideal for families on the go, the Build ’n Learn Table by Mega Bloks folds up for easy travel and features interior storage for blocks.

Ideal for ages 1 to 5
RRP : £39.99Our Price : £37.99Save : £2.00
Mega Bloks Rescue Squad
It’s your little hero’s chance to save the day with the Rescue Squad by Mega Bloks First Builders! The panel-style blocks allow for faster, taller building, while highly decorated blocks bring to life a firehouse and police station with doors and windows that really open! Use the included panels and blocks to build and add detail to the scene. The Rescue Squad builds up to two feet high, and comes with one Firefighter Block Buddy™, one Police Officer Block Buddy™ and a police car for racing off to help friends in need!

Ideal for ages 1 to 5
RRP : £24.99Our Price : £23.74Save : £1.25
Mega Bloks Cozy Cottage
Now your little designer can build a fun country home with the Cozy Cottage by Mega Bloks First Builders! The playset’s panel-style blocks allow for faster, taller building, while highly decorated blocks bring to life a picture-perfect house with doors and windows that really open! Use the included First Builders blocks and special parts to build up to two feet high. Decorate the cottage, making a perfect country house for the included Block Buddy™ and her pet cat to play in. Add the finishing touches with a buildable flower that doubles as a patio umbrella, and top off the day with a ride for two on the rocking seesaw.

For ages 1 to 5!
RRP : £24.99Our Price : £23.74Save : £1.25
Mega Bloks Friendly Farm
Help your little farmer harvest the fields, feed the cow, and drive the tractor around with the Mega Bloks First Builders Farm. This friendly farm comes with everything you need to do the daily chores: build the farm and the stable, bring the chicken into the barn and give the horse a tasty apple. The Farm even includes customized stickers that have been decorated with a farm theme to make building, rebuilding and playing so much more fun! Use the sturdy lid base to build on and when playtime is over, use the tub for easy storage!

Ideal for ages 1 to 5.
RRP : £41.99Our Price : £39.89Save : £2.10
Mega Bloks First Builders Fast Tracks Raceway
Drivers, start your engines! Gear up and get ready for some high-speed adventures with the Fast Tracks Racing Team by Mega Bloks First Builders. Your little race car driver can build with the tracks and blocks and mix and match the race cars for endless play. Use the colourful stickers to create even more imaginary fun. Watch as they screech and vroom through the raceways, and the fans in the stands cheer them on! Who will be in the lead, as the checkered flag is waved?
RRP : £19.99Our Price : £18.99Save : £1.00
Frozen Elsa and Anna Ragdoll 10" Assortment
These charming dolls are perfect for the youngest Frozen fans. Choose from Elsa or Anna, dressed in their classic and beautiful dresses.
RRP : £20.99Our Price : £19.99Save : £1.00
Small Cute Elsa & Anna Dolls
Cast a magical, crafty spell and recreate the scenes from the hit move, Frozen, with these wonderfully soft and cute Anna and Elsa dolls.
RRP : £12.99Our Price : £12.34Save : £0.65
Cinderella Spin & Sparkle Twirling Skirt
Make a dazzling, royal impression with Disney Princess Twirling Skirt Cinderella Doll - inspired by the movie moment when she transforms from a housedress into her iconic ball gown!
RRP : £25.99Our Price : £16.99Save : £9.00
Cinderella Sparkle Doll
Girls can relive favourite fairy tale scenes with this royal beauty dressed up for the moment when her dreams come true!
RRP : £11.99Our Price : £11.39Save : £0.60
Cinderella Royal Doll in Blue Dress
A beloved fairy tale comes to life in Disney’s new Cinderella live action movie! Kind and beautiful Ella is rewarded with a wish come true and behold - the Disney Cinderella Royal Ball Cinderella doll! Ella enchants in an iconic dress with multicolor blue and purple layers that create spectacular volume. She sparkles from head to toe with delicate, magical butterflies and foil print accents and wears her famous "glass" slipper shoes that sweep her across the ballroom floor and carry her off to Happily Ever After. This breathtaking doll is sure to delight girls, moms, collectors and fans of the movie!
RRP : £42.99Our Price : £26.99Save : £16.00
Cinderella's Bedroom
Dance, dream and dress in Cinderella’s Dream Bedroom playset featuring all of the enchanting accessories a girl needs to recreate cherished moments from Disney’s beloved fairy tale! Iconic elements include a carriage shaped canopy bed with an ornate, castle backdrop, a free standing mirror featuring transformation fun, a large clock about to strike the fateful midnight hour, Cinderella’s infamous glass slippers, a large slipper shaped shoe closet and many movie themed flourishes! Girls will enjoy hours of day and night play with Cinderella’s Dream Bedroom playset - where princess dreams do come true! Cinderella doll sold separately.
RRP : £36.99Our Price : £22.99Save : £14.00
Disney Frozen Singing Olaf
Bring your favourite snowman to life in a fun and musical way! With Summer Singin’ Olaf, re-live the heartwarming moment in Disney’s Frozen when Olaf shares his dreams of experiencing summer with friends Anna and Kristoff. By pressing the button on his chest, Olaf will break out in his signature song from the movie, “In Summer”. As he imagines what frozen things do in the heat, like lying on the beach getting a tan, kids will want to join him in song and dance. Listen closely - Olaf will also say some of his funniest phrases from the movie!
RRP : £15.99Our Price : £9.99Save : £6.00
Disney Frozen Sparkling Anna
Beloved, heroic younger sister Anna, from Disney's animated hit Frozen, absolutely dazzles in sparkling fashions with signature colours. Wearing a glittery, detailed bodice, satiny calf-length skirt, and her coronation tiara, this charming royal is truly ready to sparkle happily ever after.
RRP : £15.99Our Price : £10.99Save : £5.00
Disney Frozen Royal Colour Anna Doll
Discover the magic of Disney’s Frozen’s royal sisters and the transforming power of colour-change Anna! Fill the included “perfume bottle” with icy cold water, then spray her crown and dress for magical colour change. Warm water changes the colour back, so the fun never ends! Anna is dressed in her blue skirt and pink bodice with a matching tiara to complete her princess look.
RRP : £26.99Our Price : £17.99Save : £9.00
Disney Frozen Royal colour Anna Doll
Discover the magic of Disney’s Frozen’s royal sisters and the transforming power of hot and cold with colour-change Elsa. Fill the included “perfume bottle” with icy cold water, and spray the doll’s crown and dress for a magical colour change. Warm water changes the colour back, so the fun never ends. Elsa wears her beautiful snowflake gown, with her matching tiara.
RRP : £26.99Our Price : £17.99Save : £9.00
Disney Frozen Complete Story Set
This gift set includes all 5 characters from the Disney Frozen film and comes in an attractive display box. All figures are carefully and colourfully hand painted to give a true to life look and are recognised for excellence in design and quality.
RRP : £24.99Our Price : £20.99Save : £4.00
Ever After High Royal Dexter Charming
Working toward a royal future, he looks quite the prince in a truly hip look infused with cool trends - like a plaid jacket with t-shirt and skinny pants - along with regal touches, like his golden crown and golden details on the jacket. A slate messenger bag is perfect to help rule the hallways of Ever After High style.
RRP : £19.99Our Price : £18.99Save : £1.00
Ever After High Spring Unsprung Cerise Hood
Cerise Hood, daughter of Little Red Riding Hood, is spellbinding in her outfit from the Spring Unsprung movie. She is fiercely fashionable in a cherry blossom-themed top with wicked cool black and white checks to symbolize winters end and fableous cherry details to represent the start of spring.
RRP : £25.99Our Price : £24.69Save : £1.30
Barbie Splish Splash Pup
Splash the day away with this Barbie® play set that comes with Barbie® doll, pet bathtub and adorable puppy who can really shake things up! When it’s bath time, place the pup into the tub, fill it with water and use the signature style squeeze bottle -- filled with your own soap and water -- to get the puppy sudsy. Then push down on the puppy’s back for some adorable splish splash action! Barbie® doll’s adorable pup wiggles and shakes and spins her tail, splashing suds -- just like a real puppy! Pour water over the puppy to rinse her off, and help Barbie® doll use the puppy’s towel to dry her pet.
RRP : £24.99Our Price : £23.74Save : £1.25
Barbie Hair Kingdom Unicorn
The pretty pink unicorn comes with hair accessories that include a brush and two barrettes for hairstyling fun, plus a necklace to add to her beauty. Decorated with signature details, the wear-and-share hair barrettes can also be worn by you! For even more hairstyling fun, the beads in the unicorn’s mane are designed to work with the snap and style tool sold with the Barbie® Endless Hair Kingdom™ Snap ‘n Style doll (sold separately).
RRP : £24.99Our Price : £23.99Save : £1.00
Barbie Glam Convertible
Barbie® doll can hit the road in style with this super glam convertible! Designed with an open roof, this pink two-seater is ready for an open road adventure -- or a quick trip to the store. Its sparkly pink exterior features tires with realistic styling and Barbie® accents. Black interior seats make a statement with seat belts for realism and Barbie® “upholstery” labels for style. Hop in to drive into imagination and off into adventure. Includes convertible with details and styling; dolls not included. Colours and decorations may vary.
RRP : £18.99Our Price : £17.99Save : £1.00
Barbie Glam Getaway House
This amazing house is the perfect spot for Barbie® doll (sold separately) to refresh and recharge. Plus, a latch and carrying handle means this getaway home is also the perfect play set to take on a getaway of your own! Unlatch and unfold to reveal a cute kitchenette, adorable bedroom and en suite bathroom.
RRP : £37.99Our Price : £36.99Save : £1.00
Ever After High Royal Ashlynn Ella
Ashlynn Ella™, daughter of Cinderella, is an Ever After Royal™ -- she’s chosen her parents’ path. She warms hearts in a spellbinding dress with a floral print on the skirt and bodice inlay. Sheer sleeves and shimmery peplum add royal glam, while her “glass” slippers feature enchanting details. She completes her irresistible outfit with a pink headband, golden jewellery and matching purse with a clock face to keep her mindful of her midnight curfew. Girls will love recreating scenes or imagining new wonderful adventures for this favorite Ever After High™ character. Ashlynn Ella™ doll also comes with a bookmark that shares her hexclusive story.
RRP : £9.99Our Price : £9.49Save : £0.50
Barbie Rainbow Mermaid
Make a real splash with the Barbie® Rainbow Lights Mermaid™ doll! Dip this Barbie® doll into water to see her mermaid tail glimmer with colorful lights inspired by a sparkling rainbow. It’s a total wow moment! Simply press the button in Barbie® doll’s necklace to switch her to “on” mode, and dip her into the tub or pool. The colourful light show starts automatically once she is activated by the water. Or bring the magic ashore -- you can push the button in Barbie® doll’s necklace to enjoy the light show without water.
RRP : £20.99Our Price : £19.99Save : £1.00
Barbie Hair Kingdom Snap n Style Princess
Barbie® delivers a new twist on hair! With extra long locks -- 9 inches of hair -- and an easy-to-use tool to twist and style with ease, Barbie® doll is ready for a new fabulous look created by you! Barbie® doll’s long, pink and purple streaked hair includes four pieces with colourful beads attached. Snap the beads into the included hair tool, choosing two or three beads, and press the button on the tool to twist the hair in an instant. It’s so much fun and adds to creative hairstyling expression! The possibilities are endless. Get even more creative with the included accessories that include a brush, tiara and three barrettes.
RRP : £19.99Our Price : £18.99Save : £1.00
Barbie Birthday Wishes
Happy birthday to you! This is the one day each year where you can close your eyes, blow out the candles on your cake, and make all your wishes come true. 2016 Birthday Wishes® Barbie® doll is all dressed up and ready to celebrate your very special occasion. With her hair done up in a pink headband and dressed in a pale pink dress with a confetti-like print with layers of pink tulle, Birthday Wishes® Barbie® makes a wonderful birthday surprise for girls of all ages to cherish on their special day! Colours and decorations may vary.
RRP : £44.99Our Price : £42.74Save : £2.25
 
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