Interactive Play

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Stimulating colours, soft and smooth textures, gentle lights and exciting noises are what make interactive toys especially fun to play with. From a simple, flexible ball by Oball to a cuddly, entertaining Lamaze panda or penguin, you’re bound to find something here that your baby will just adore! We recommend starting with toys that play amusing sounds and tunes for the youngest ones who can listen and observe. Once your little one can sit unsupported, a whole new array of toys is available to him, such as Tomy’s Push and Go Vehicle or Fisher Price’s Lil Snoopy. Introduce your tot to new textures and toys that challenge him as he grows such as Tomy’s Puzzle Bug, and then watch him laugh and giggle as he discovers different shapes, sounds and colours.

 
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Bright Starts Learn and Giggle Fish
There are plenty of fish in the sea - but none like this! Bright Starts™ Learn & Giggle Fish™ is the perfect way to help baby discover letters, numbers, and shapes while entertaining baby with lights and music! This little fish doubles the fun with 2 play modes. Baby can press the buttons to hear numbers, letters , shapes and colors. In music mode, baby can press the fish scales for sounds and music. Easy-to-grasp handle makes it easy to take this interactive friend on-the-go. Bright colors and reflective scales will keep baby reeling in the fun!
RRP : £14.99Our Price : £14.19Save : £0.80
Baby Einstein Activity Arms Octopus
An armful of activities to keep baby entertained and engaged, at home or on-the-go. The Baby Einstein™ Activity Arms Octopus™ from Baby Einstein™ is a soft, plush friend with activities that entertain and engage. There's a ring rattle and starfish bead chaser, a flashcard with real-world imagery and a baby-safe mirror. Multiple activities encourage discovery and multi-sensory stimulation.
RRP : £9.99Our Price : £8.99Save : £1.00
Baby Einstein Octoplush
Soft, friendly and happy, the Octoplush is a wonderful companion for little ones to explore color. Each of Octoplush's soft legs features a colorful embroidered image. Squeeze each leg to hear a color corresponding to the color of the embroidered object in English, Spanish or French. Colors include: red, orange, yellow, green, blue, purple, white and brown. Each color is followed by a short classical melody. Squeeze Octoplush's head to activate additional classical melodies! Baby can discover a world of colors, music and fun with Octoplush!
RRP : £17.99Our Price : £16.99Save : £1.00
Fisher-Price Laugh & Learn Puppy Remote
With light-up screen, push buttons and 35+ sing-along songs, tunes & phrases, baby will love using this toy remote to “channel surf” and learn with Puppy! Loaded with buttons, songs & learning fun, this interactive Laugh & Learn® toy remote control will really “click” with baby. For starters, it looks like a TV remote to make the pretend play more real. And when little ones press the buttons, the screen lights up and they’re rewarded with songs & phrases that teach numbers, ABCs, opposites, colors and more. What a great way to give fine motor skills a push in the right direction!
RRP : £10.99Our Price : £10.49Save : £0.50
Lamaze Musical Inchworm
The musical inchworm is a complete all round toy for baby, with bright colours to promote visual stimulation, sounds and different textures for your baby to explore, and a ruler on the worm's underside to track baby's growth.
RRP : £16.99Our Price : £17.49
Fisher-Price Brilliant Basics Chatter Phone
The Fisher-Price chatter phone is a classic pull toy for a new generation, featuring a friendly face with moving eyes, a dial to spin and sturdy wheels & string for pull along fun.
RRP : £9.99Our Price : £9.49Save : £0.50
Oball 4" Oball
It’s catchy! This flexible, bendable ball will quickly become baby’s favorite toy.
Pink Multi Grn/Blu
RRP : £4.99Our Price : £3.79Save : £1.20
Oball with Rattle
Shake, Rattle, and Roll! This flexible ball is sure to fascinate baby with its fun rattling beads!
Red Green Bright Blue
RRP : £6.99Our Price : £4.79Save : £2.20
Oball 6" Oball with Rainstick
Encouraging interactive play, this fun rainstick rattles with multi-colored beads making soothing raindrop sounds.
Red
RRP : £12.99Our Price : £12.29Save : £0.70
Bright Starts Lights & Sounds FunPad
Our Lights & Sounds FunPad is a fun, interactive toy that will keep baby entertained with ABCs, 123s, lights, sounds, and more. This feature-filled toy is a great way to introduce your little one to a variety of shapes, colors, animals, letters, and numbers. The big, soft buttons on the fabric screen are easy for baby to press. The slider switch activates silly sounds.
RRP : £12.99Our Price : £11.99Save : £1.00
Baby Einstein Roller-Pillar Activity Balls
The Baby Einstein Roller-Pillar Activity Balls feature 5 unique balls specially made for discovery fun for babies 3 months +. They are perfect for little hands to grasp and feature different activities for baby to enjoy.
RRP : £9.99Our Price : £9.49Save : £0.50
Baby Einstein Take Along Tunes
Baby Einstein's take along tunes is baby's own mp3 player. It has a large easy press button that toggles through 7 high quality classical melodies all designed for baby's auditory development and to promote music appreciation. The colourful lights dance across the screen to each song and the colourful caterpillar handle is easy for little hands to grasp and take anywhere.
RRP : £9.99Our Price : £9.49Save : £0.50
Baby Einstein Bendy Ball
Baby Einsteins bendy ball is brightly coloured and easy to hold, It's made from soft flexible plastic with bright primary colours that make this ball fun and easy for your little one to bend and squeeze. The bendy ball encourages various developmental stages as your baby grows including coordination, grasping and throwing and parent child interaction (when your baby can sit up unassisted and roll the ball to you)
RRP : £5.99Our Price : £5.69Save : £0.30
Bright Starts Flexi Ball
The Bright Starts flexi ball is a brightly coloured ball that is easy to grasp and roll. The soft, flexible plastic makes this ball fun and easy for little fingers to bend and squeeze. The caterpillar character has multiple textures and colours and there is a rolling ball inside that makes a fun sound.
RRP : £5.99Our Price : £5.69Save : £0.30
Bright Starts Shake and Spin Activity Balls
Such fun! Spin them, roll them, chase them! These equally sized balls are great for play time. They each have unique features such as different textured rims, beads or spinners inside them too.
RRP : £6.99Our Price : £6.59Save : £0.40
Baby Einstein Rhythm of the Reef Prop Pillow
Plush comfort and fun discovery toys make the Rhythm of the Reef Prop Pillow™ baby’s perfect companion. This prop pillow from Baby Einstein™ makes tummy time discovery time! This engaging pillow provides prop up support for babies on their tummy and provides multiple toys for baby to explore and discover. This bright and eye-catching pillow features a baby-safe sun mirror, crab bead chaser toy, soft teether, and multiple textured fabrics to engage baby and encourages them to extend tummy time play!
RRP : £19.99Our Price : £18.99Save : £1.00
Fisher-Price Laugh n Learn Phone Grey
Babies love to chatter and the Laugh Learn Smiling Smart Phone comes with fun phrases and buttons to provide role play fun. Each of the nine light-up buttons activate songs, music and sounds which encourage an early understanding of numbers, shapes and colours.
RRP : £10.99Our Price : £10.49Save : £0.50
Early Learning Centre My 1st Gadget
My First Gadget Set is a fun play smart phone, key fob and remote control. The key ring has lights that activate when your baby presses the button.

The smart phone rings, lights up and plays different sounds when the buttons are pressed. The remote control makes fun sounds and has three different language modes: English, French and Spanish.
RRP : £22.99Our Price : £21.84Save : £1.15
Fisher-Price Beat Bug
Shake it baby! The perfect playtime pal for singing, dancing, and move ’n groove fun. Who likes to move? BeatBo does! Get the dance party started by pressing BeatBo’s tummy or any of the buttons on his feet to activate fun songs, learning content and dance moves. This futuristic friend even allows mummy or baby to record a phrase, and he’ll remix it into his favourite song. Three modes – Dance ’n Move, Learning & Games, and Customized Sing-Along – “grow” with baby to make him a forever friend for years to come. And through all the play, BeatBo’s introducing baby to letters, colours, counting, music, cause & effect and much more.
RRP : £42.99Our Price : £37.99Save : £5.00
Mega Bloks Big Building Bag 60pcs Bag
Build and stack for limitless fun with the award-winning First Builders Big Building Bag by Mega Bloks. These bright primary-coloured blocks encourage hands-on exploration as children imagine and create. First Builders blocks are big and easy for little fingers to assemble. When playtime is over, zip the blocks up in an eco-friendly bag and stash them in the toy box until the next adventure.

Ideal for ages one and up!
Blue Pink
RRP : £12.99Our Price : £15.29
Fisher-Price Zebra Walker
From teaching first words to encouraging first steps, the Fisher-Price® Learn with Me Zebra Walker is the kind of first friend you want for your little one! Spin, flip, roll, twist. This zebra’s full of busy, hands-on activities for sitting babies. Your baby can turn the book page or press the light-up buttons to hear all about ABC’s & 123’s through sing-along songs and phrases with new animal friends! And when baby’s learning to walk, the easy-grasp handle and sturdy 4-wheel base help steady those wobbly first steps. Lots of fun phrases, music & songs invite and reward even more moving & grooving.
RRP : £27.99Our Price : £26.99Save : £1.00
Fisher-Price Laugh & Learn Storybook Rhymes
Turn each page of this storybook to hear favorite rhymes like “Pat-a-Cake” or “Row, Row, Row Your Boat”. All the while, Baby will be learning about counting, first words, letters, numbers, shapes and more—so much learning fun in store!
RRP : £17.99Our Price : £16.99Save : £1.00
Bright Starts Learn Roll And Glow Monkey
The Bright Starts™ Roll & Glow Monkey™ rolls around the room with light-up wheels and music! . Press the top of monkey's hat to get the fun started. Baby's silly friend will start rolling and glowing, encouraging baby to chase after. Baby can chase and retrieve and start the fun again. The Roll & Glow Monkey sure to get baby moving and laughing!
RRP : £15.99Our Price : £15.49Save : £0.50
Bright Starts Safari Beats Drum Kit
Silly sounds, light up drums, and merry music inspire baby to drum up some serious fun! Bright Starts Safari Beats offers 2 modes of fun: drum mode and melody mode. Baby can press each of the 3 colorful, light-up drums to activate drum sounds, melodies, silly sounds and flashing lights. The easy-grasp handle makes it the perfect take-a-long toy.
RRP : £14.99Our Price : £13.99Save : £1.00
Tomy Stomp and Roar Dinosaur
See this funny fellow come to life and get the giggles going with Stomp and Roar Dinosaur! A gentle shake is all you need to make him roar! Then, when you bounce him along on his bottom, listen to his stompy tune! Designed to fit easily and comfortably into small hands, the dinosaur’s soft, contoured finish makes for safe play. Kids will love his bright colours and friendly face. Simple, sturdy and full of personality, your little one will love making friends with this dinosaur, developing muscle and coordination skills, exploring role play and gaining independence.Include 1x N battery. Easy-wipe surface. Suitable for ages 6 months and over.
RRP : £12.99Our Price : £12.60Save : £0.39
Lamaze Symphony Oscar
Symphony Oscar’s ready to conduct all kinds of magical melodies – but needs your help. He’ll play your choice of four happy tunes to which you and your baby can add your own instrument sounds, simply by giving his tummy a squeeze. Soft, plush Oscar has musical notes hidden under his wings, a bow tie and a colourful crinkly waistcoat, as well as lots of different textures to explore. His wings also feature a rattle and squeaker. Ideal for babies from birth upwards, our special Lamaze Infant Development System takes you and your baby through those key moments of development. Suitable for ages 6 months and over.
RRP : £19.99Our Price : £19.49Save : £0.50
Lamaze Rainbow Glow Rosie Nightlight
Rainbow Glow Rosie is a perfect companion before bedtime. Her tummy lights up with soft changing lights and a soothing melody. During the day bright colours and different textures invite baby's attention and baby can explore crinkle feet, multi-coloured mane, a squeaker and curly tail. Choose from two modes: lights only or lights with sounds with a 15-minute timer. Ideal for babies from birth upwards, our special Lamaze Infant Development System takes you and your baby through those key moments of development.
RRP : £22.99Our Price : £20.99Save : £2.00
Fisher-Price Code-A-Pillar
Code-a-pillar™ inspires little learners to be big thinkers by encouraging preschoolers to arrange (and rearrange) the easy-to-connect segments in endless combinations, sending Code-a-pillar™ on his path. This learning toy encourages experimentation while developing important skills like problem solving, planning & sequencing and critical thinking. There's no end to the combinations kids can make – mix up the segments and put them back together to send Code-a-pillar™ in a different direction every time! Includes 1 sound segment, 3 straights, 2 right turns and 2 left turns to send the learning fun in endless directions!
RRP : £34.99Our Price : £51.99
Oball Sports Cars 3 Pack
These cars are perfect for even the youngest of race fans! Oball™ GoGrippers™ Vehicles Race Cars™ feature those signature Oball geometric holes that are more fun to pick up and easy for even the youngest, most inexperienced fingers to grasp. These easy-to-grip cars are rugged and virtually indestructible. They roll easily and interact with all Oball GoGrippers™ toys and play sets. Great for on the go and inspiring more imaginative play times. These brightly colored cars are so easy to pick up, they're the ideal choice for baby's very first car!
RRP : £12.99Our Price : £12.49Save : £0.50
Oball Dump Truck
Oball has done it again! A dump truck made of that one-of-a-kind grippable, signature material from Oball that's easy to pick up and impossible to put down. The Go Grippers™ Dump Truck has an Oball cover that opens and closes and makes it fun to transport toys under the Oball dome. The truck bed locks so baby can lock little fingers in the holes and carry it around. Tires make it roll with ease and this little dump truck will carry your child's imagination to new heights! It's time to get a grip on playtime!™
RRP : £14.99Our Price : £14.49Save : £0.50
Oball Loader
Time to scoop up some fun with the Oball™ Go Grippers™ Loader! The scoop moves up and down so baby can move toys from one place to another. Life-like tires make this loader fun to roll. The signature Oball material is easy for little fingers to grip and play. This little loader takes playtime to a creative new level! It's time to get a grip on playtime!
RRP : £14.99Our Price : £14.49Save : £0.50
Early Learning Centre My Gadget Set Pink
My First Gadget Set is a fun play smart phone, key fob and remote control. The key ring has a flip key and lights that activate when your baby presses the button. The smart phone rings, lights up and plays different sounds when the buttons are pressed and the remote features three different languages. Exploring toys with their hands and using their fingers to press buttons and manipulate toys is a fun way for your toddler to develop fine motor skills. Pretending they're on the phone, copying how they've seen you using a TV remote and playing with keys are a good early introduction to imaginative play for your baby.
RRP : £22.99Our Price : £21.84Save : £1.15
 
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