Interactive Play

HomeActivity ToysInteractive Play

Stimulating colours, soft and smooth textures, gentle lights and exciting noises are what make interactive toys especially fun to play with. From a simple, flexible ball by Oball to a cuddly, entertaining Lamaze panda or penguin, you’re bound to find something here that your baby will just adore! We recommend starting with toys that play amusing sounds and tunes for the youngest ones who can listen and observe. Once your little one can sit unsupported, a whole new array of toys is available to him, such as Tomy’s Push and Go Vehicle or Fisher Price’s Lil Snoopy. Introduce your tot to new textures and toys that challenge him as he grows such as Tomy’s Puzzle Bug, and then watch him laugh and giggle as he discovers different shapes, sounds and colours.

 
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Bright Starts Learn and Giggle Fish
20% Off Activity Toys
There are plenty of fish in the sea - but none like this! Bright Starts™ Learn & Giggle Fish™ is the perfect way to help baby discover letters, numbers, and shapes while entertaining baby with lights and music! This little fish doubles the fun with 2 play modes. Baby can press the buttons to hear numbers, letters , shapes and colors. In music mode, baby can press the fish scales for sounds and music. Easy-to-grasp handle makes it easy to take this interactive friend on-the-go. Bright colors and reflective scales will keep baby reeling in the fun!
RRP : £14.99Our Price : £14.19
Baby Einstein Activity Arms Octopus
20% Off Activity Toys
An armful of activities to keep baby entertained and engaged, at home or on-the-go. The Baby Einstein™ Activity Arms Octopus™ from Baby Einstein™ is a soft, plush friend with activities that entertain and engage. There's a ring rattle and starfish bead chaser, a flashcard with real-world imagery and a baby-safe mirror. Multiple activities encourage discovery and multi-sensory stimulation.
RRP : £9.99Our Price : £8.99
Baby Einstein Octoplush
20% Off Activity Toys
Soft, friendly and happy, the Octoplush is a wonderful companion for little ones to explore color. Each of Octoplush's soft legs features a colorful embroidered image. Squeeze each leg to hear a color corresponding to the color of the embroidered object in English, Spanish or French. Colors include: red, orange, yellow, green, blue, purple, white and brown. Each color is followed by a short classical melody. Squeeze Octoplush's head to activate additional classical melodies! Baby can discover a world of colors, music and fun with Octoplush!
RRP : £17.99Our Price : £16.99
Oball Flex 'n Go Activity Arch
20% Off Activity Toys
Add this versatile arch to baby's stroller and suddenly strolling and shopping becomes an adventure! The Flex ‘n Go Activity Arch™ from Oball™ easily attaches to almost any stroller and keeps baby entertained with an easy-to-grasp Oball™, a lion rattle, an elephant rattle and Oball Linky Loops™ to attach additional toys. The flexible, soft material keeps little hands busy with a bold colors and tactile challenges.
RRP : £16.99Our Price : £15.99
Fisher-Price Laugh & Learn Puppy Remote
20% Off Activity Toys
With light-up screen, push buttons and 35+ sing-along songs, tunes & phrases, baby will love using this toy remote to “channel surf” and learn with Puppy! Loaded with buttons, songs & learning fun, this interactive Laugh & Learn® toy remote control will really “click” with baby. For starters, it looks like a TV remote to make the pretend play more real. And when little ones press the buttons, the screen lights up and they’re rewarded with songs & phrases that teach numbers, ABCs, opposites, colors and more. What a great way to give fine motor skills a push in the right direction!
RRP : £10.99Our Price : £10.49
Lamaze Busy Bug Highchair Toy
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The busy bug highchair toy is a great mealtime toy, with a sturdy suction cup that attaches to any surface, this bug bends and rattles when batted by your child which is great for teaching cause and effect, and helps to develop baby’s hand eye coordination.
RRP : £14.99Our Price : £12.49
Lamaze Musical Inchworm
20% Off Activity Toys
The musical inchworm is a complete all round toy for baby, with bright colours to promote visual stimulation, sounds and different textures for your baby to explore, and a ruler on the worm's underside to track baby's growth.
RRP : £17.99Our Price : £17.49
Fisher-Price Say Please Tea Set
20% Off Activity Toys
Help your baby to learn through everyday experiences with the Fisher-Price Laugh & Learn say please tea set. Where numbers, shapes & opposites are introduced in an early role-play format, enhance baby's language skills with greetings and sing-along songs to encourage sharing and good manners.
RRP : £19.99Our Price : £18.99
Fisher-Price Brilliant Basics Chatter Phone
20% Off Activity Toys
The Fisher-Price chatter phone is a classic pull toy for a new generation, featuring a friendly face with moving eyes, a dial to spin and sturdy wheels & string for pull along fun.
RRP : £9.99Our Price : £9.49
Oball 4" Oball
20% Off Activity Toys
It’s catchy! This flexible, bendable ball will quickly become baby’s favorite toy.
Pink Multi Grn/Blu
RRP : £4.99Our Price : £3.79
Oball with Rattle
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Shake, Rattle, and Roll! This flexible ball is sure to fascinate baby with its fun rattling beads!
Blue Orange Bright Pink
RRP : £6.99Our Price : £4.79
Oball 6" Oball with Rainstick
20% Off Activity Toys
Encouraging interactive play, this fun rainstick rattles with multi-colored beads making soothing raindrop sounds.
Red
RRP : £12.99Our Price : £12.29
Early Learning Centre Jungle Roll Around
20% Off Activity Toys
With bright colours and friendly bold jungle animal designs, the Jungle Roll around is sure to catch your little one's attention. Featuring elephant, giraffe, monkey, zebra and lion, the fun characters will engage your baby. Encourage them to shake the Roll Around about to see what's inside: colourful balls rattle interestingly around, and a funny beanbag is attached inside to spin around when the Roll Around is moved. Baby can roll, kick and crawl after the Roll Around, helping to develop their hand-to-eye coordination skills.
RRP : £9.99Our Price : £9.49
Bright Starts Lights & Sounds FunPad
20% Off Activity Toys
Our Lights & Sounds FunPad is a fun, interactive toy that will keep baby entertained with ABCs, 123s, lights, sounds, and more. This feature-filled toy is a great way to introduce your little one to a variety of shapes, colors, animals, letters, and numbers. The big, soft buttons on the fabric screen are easy for baby to press. The slider switch activates silly sounds.
RRP : £12.99Our Price : £11.99
Baby Einstein Roller-Pillar Activity Balls
20% Off Activity Toys
The Baby Einstein Roller-Pillar Activity Balls feature 5 unique balls specially made for discovery fun for babies 3 months +. They are perfect for little hands to grasp and feature different activities for baby to enjoy.
RRP : £9.99Our Price : £9.49
Baby Einstein Take Along Tunes
20% Off Activity Toys
Baby Einstein's take along tunes is baby's own mp3 player. It has a large easy press button that toggles through 7 high quality classical melodies all designed for baby's auditory development and to promote music appreciation. The colourful lights dance across the screen to each song and the colourful caterpillar handle is easy for little hands to grasp and take anywhere.
RRP : £9.99Our Price : £9.49
Baby Einstein Bendy Ball
20% Off Activity Toys
Baby Einsteins bendy ball is brightly coloured and easy to hold, It's made from soft flexible plastic with bright primary colours that make this ball fun and easy for your little one to bend and squeeze. The bendy ball encourages various developmental stages as your baby grows including coordination, grasping and throwing and parent child interaction (when your baby can sit up unassisted and roll the ball to you)
RRP : £5.99Our Price : £5.69
Bright Starts Flexi Ball
20% Off Activity Toys
The Bright Starts flexi ball is a brightly coloured ball that is easy to grasp and roll. The soft, flexible plastic makes this ball fun and easy for little fingers to bend and squeeze. The caterpillar character has multiple textures and colours and there is a rolling ball inside that makes a fun sound.
RRP : £5.99Our Price : £5.69
Bright Starts Shake and Spin Activity Balls
20% Off Activity Toys
Such fun! Spin them, roll them, chase them! These equally sized balls are great for play time. They each have unique features such as different textured rims, beads or spinners inside them too.
RRP : £6.99Our Price : £6.59
Baby Einstein Rhythm of the Reef Prop Pillow
20% Off Activity Toys
Plush comfort and fun discovery toys make the Rhythm of the Reef Prop Pillow™ baby’s perfect companion. This prop pillow from Baby Einstein™ makes tummy time discovery time! This engaging pillow provides prop up support for babies on their tummy and provides multiple toys for baby to explore and discover. This bright and eye-catching pillow features a baby-safe sun mirror, crab bead chaser toy, soft teether, and multiple textured fabrics to engage baby and encourages them to extend tummy time play!
RRP : £19.99Our Price : £18.99
Fisher-Price Laugh n Learn Phone Grey
20% Off Activity Toys
Babies love to chatter and the Laugh Learn Smiling Smart Phone comes with fun phrases and buttons to provide role play fun. Each of the nine light-up buttons activate songs, music and sounds which encourage an early understanding of numbers, shapes and colours.
RRP : £10.99Our Price : £10.49
Early Learning Centre Keys
20% Off Activity Toys
ELC's Lights and Sounds Keys are such a great gadget for your baby. The bright colours and fun shapes ensure that baby will play with these for a long time; much better than losing your keys only to find them in baby's hands! Visual and auditory stimuli is so important at this age, so the built-in sounds are great for baby's development – as well as bringing a lot of enjoyment and fascination to playtime!
RRP : £7.99Our Price : £7.59
Early Learning Centre Tablet
20% Off Activity Toys
A realistic-looking touch pad for babies: learn about animals, listen to music or hear a story. There are eight different activities to discover- when each picture is touched children can listen to music or a story, or learn about letters and animals.
RRP : £19.99Our Price : £18.99
Early Learning Centre My 1st Gadget
20% Off Activity Toys
My First Gadget Set is a fun play smart phone, key fob and remote control. The key ring has lights that activate when your baby presses the button.

The smart phone rings, lights up and plays different sounds when the buttons are pressed. The remote control makes fun sounds and has three different language modes: English, French and Spanish.
RRP : £22.99Our Price : £21.84
Early Learning Centre Chain Link
20% Off Activity Toys
Chunky shaped links for your child to slot together and build with - great for strengthening little fingers and hand to eye coordination.
RRP : £4.99Our Price : £4.74
Early Learning Centre Rainmaker
20% Off Activity Toys
The Baby Rainmaker features lots of little colourful beads that cascade down inside the clean tube, sounding just like rain.
RRP : £5.99Our Price : £5.69
Tiny Love Follow-Me Fred
20% Off Activity Toys
Tiny Love presents Follow-Me Fred, a baby-activated electronic dog that encourages baby to crawl by barking and is ideal for both emotional and physical interaction. Suitable from the age of 6 to 18 months, this toy stimulates baby’s gross motor skills, fine motor skills, emotional intelligence and cognitive skills. Parents can moderate the level of stimulation by adjusting the toy’s speed and sound.
RRP : £21.99Our Price : £20.99
Early Learning Centre Blossom Farm Tummy Time Roller
20% Off Activity Toys
Your little one will learn to love tummy time with this soft touch roller. With bright, engaging colours and pleasant textures, sounds and lovable friends to play, the Blossom Farm tummy time roller will keep your little one happy and entertained. Made from lovely soft fabrics, and suitable from birth.
RRP : £14.99Our Price : £13.99
Fisher-Price Beat Bug
20% Off Activity Toys
Shake it baby! The perfect playtime pal for singing, dancing, and move ’n groove fun. Who likes to move? BeatBo does! Get the dance party started by pressing BeatBo’s tummy or any of the buttons on his feet to activate fun songs, learning content and dance moves. This futuristic friend even allows mummy or baby to record a phrase, and he’ll remix it into his favourite song. Three modes – Dance ’n Move, Learning & Games, and Customized Sing-Along – “grow” with baby to make him a forever friend for years to come. And through all the play, BeatBo’s introducing baby to letters, colours, counting, music, cause & effect and much more.
RRP : £42.99Our Price : £37.99
Mega Bloks Build n Learn 20pcs Bags
20% Off Activity Toys
Build n Learn 20pcs Bags by Mega Bloks First Builders give little ones the chance to build fun vehicles and animals! Your little builder will learn all about different vehicles as you use the First Builders Zoomin Vehicles pack, new shapes and sturdy wheelbases to create a different vehicle every time! Little ones can also make different animal creations with the Animal Adventures pack.

Made for small hands, the blocks let your child build and rebuild, mixing and matching pieces to make vehicles and animals. After some construction fun, use the handy storage bag for quick and easy clean up.
RRP : £10.99Our Price : £10.49
Mega Bloks Big Building Bag 60pcs Bag
20% Off Activity Toys
Build and stack for limitless fun with the award-winning First Builders Big Building Bag by Mega Bloks. These bright primary-coloured blocks encourage hands-on exploration as children imagine and create. First Builders blocks are big and easy for little fingers to assemble. When playtime is over, zip the blocks up in an eco-friendly bag and stash them in the toy box until the next adventure.

Ideal for ages one and up!
Blue Pink
RRP : £15.99Our Price : £15.29
Fisher-Price Zebra Walker
20% Off Activity Toys
From teaching first words to encouraging first steps, the Fisher-Price® Learn with Me Zebra Walker is the kind of first friend you want for your little one! Spin, flip, roll, twist. This zebra’s full of busy, hands-on activities for sitting babies. Your baby can turn the book page or press the light-up buttons to hear all about ABC’s & 123’s through sing-along songs and phrases with new animal friends! And when baby’s learning to walk, the easy-grasp handle and sturdy 4-wheel base help steady those wobbly first steps. Lots of fun phrases, music & songs invite and reward even more moving & grooving.
RRP : £27.99Our Price : £26.99
Mega Bloks Franchise Small Playset Assortment
20% Off Activity Toys
Big Minions fans can recapture the mischief with the Despicable Me™ Fun Packs by Mega Bloks Despicable Me™! Cause chaos at the copy machine or get silly at the jelly lab when you build the scene and let loose with your Minion! With Copy Chaos and Jelly Jiggle to choose from, each set includes a build with moving features, including a copy machine for launching paper through the air, or a jelly vat where a fruit hat-wearing Minion can wobble back and forth! Each comes with one buildable Minion character featuring interchangeable parts, as well as a special accessory. Ideal for ages 5 and up.
RRP : £9.99Our Price : £9.49
Mega Bloks Minion Movie Supervillain Jet
20% Off Activity Toys
Kevin and Stuart take to the skies in the Supervillain Jet by Mega Bloks Minions™! It'll be chaos in the cockpit when you load one of your Minions at the helm of this despicable plane. Unleash one of the jet's side launchers or send the pilot flying out of the working ejector seat! If things really go haywire, open the lower trap door and use the line to rappel down to safety! The Minions come with interchangeable parts, like overalls and goggles, even arms and feet, so you can mix and match to customize! Ideal for ages 5 and up.
RRP : £42.99Our Price : £40.79
Fisher-Price Laugh & Learn Storybook Rhymes
20% Off Activity Toys
Turn each page of this storybook to hear favorite rhymes like “Pat-a-Cake” or “Row, Row, Row Your Boat”. All the while, Baby will be learning about counting, first words, letters, numbers, shapes and more—so much learning fun in store!
RRP : £17.99Our Price : £16.99
Bright Starts Learn Roll And Glow Monkey
20% Off Activity Toys
The Bright Starts™ Roll & Glow Monkey™ rolls around the room with light-up wheels and music! . Press the top of monkey's hat to get the fun started. Baby's silly friend will start rolling and glowing, encouraging baby to chase after. Baby can chase and retrieve and start the fun again. The Roll & Glow Monkey sure to get baby moving and laughing!
RRP : £15.99Our Price : £15.49
Bright Starts Safari Beats Drum Kit
20% Off Activity Toys
Silly sounds, light up drums, and merry music inspire baby to drum up some serious fun! Bright Starts Safari Beats offers 2 modes of fun: drum mode and melody mode. Baby can press each of the 3 colorful, light-up drums to activate drum sounds, melodies, silly sounds and flashing lights. The easy-grasp handle makes it the perfect take-a-long toy.
RRP : £14.99Our Price : £13.99
Tomy Stomp and Roar Dinosaur
20% Off Activity Toys
See this funny fellow come to life and get the giggles going with Stomp and Roar Dinosaur! A gentle shake is all you need to make him roar! Then, when you bounce him along on his bottom, listen to his stompy tune! Designed to fit easily and comfortably into small hands, the dinosaur’s soft, contoured finish makes for safe play. Kids will love his bright colours and friendly face. Simple, sturdy and full of personality, your little one will love making friends with this dinosaur, developing muscle and coordination skills, exploring role play and gaining independence.Include 1x N battery. Easy-wipe surface. Suitable for ages 6 months and over.
RRP : £12.99Our Price : £12.60
Zootropolis Value Figure Assortment
20% Off Activity Toys
Stand tall and discover Disney’s Zootropolis, a modern, civilized world that is entirely… animal. Judy Hopps is an ambitious officer with high ideals. She may be the city’s first bunny cop, but she knows she’s cut out for bigger and better things than writing out parking tickets. When she becomes the target of a conspiracy, she can start to show other animals what she’s made of! These supersize editions from Tomy are big on detail and full of personality! These figures are fully articulated – arms, legs and head all move so you can place them in a whole variety of poses. Judy Hopps and Nick Wilde figures are 23 centimetres tall.
RRP : £13.59Our Price : £12.99
Lamaze Mix and Match Caterpillar
20% Off Activity Toys
Mix and Match Caterpillar is made up of eight separate segments that easily join together. Given a shake and a squeeze, baby can discover delightful squeaks and chimes. There are multi-coloured ribbons, crinkly textures and knotted legs as well as plenty of contrasting patterns for baby to explore. Let baby put caterpillar together again, any way they choose, or play a colour matching game together. Ideal for babies from birth upwards, our special Lamaze Infant Development System takes you and your baby through those key moments of development.
RRP : £17.99Our Price : £17.49
 
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