The Lamaze Infant Development System welcomes parents and children to a comprehensive system of soft toys based on Lamaze International's philosophy of healthy parenting. Lamaze understand that what matters most to parents is keeping their children healthy, happy, and safe. Designed in conjunction with child development experts, Lamaze toys engage babies and provide parents with peace of mind.

Lamaze make it easy for you to choose the products that are developmentally appropriate and most enjoyable for your baby with colour-coded age grades featured on all packaging. Most importantly, all of items meet or exceed industry and consumer safety regulations to ensure complete safety for every child. Lamaze toys will lead you and your child down a path of fun, healthy play and learning from birth through the early toddler years.

Lamaze Musical Teddies

Lamaze Octotunes
RRP : £29.99Our Price : £28.49
Lamaze Octivity Time
RRP : £19.99Our Price : £18.99

Lamaze Linkable Loop Toys

Lamaze Tilly Twinklewings
RRP : £12.99Our Price : £12.34
Lamaze Jacques the Peacock
RRP : £12.99Our Price : £12.34
Lamaze Pupsqueak
RRP : £12.99Our Price : £12.34
Lamaze Captain Calamari
RRP : £14.99Our Price : £14.24
Lamaze My Friend Emily
RRP : £14.99Our Price : £14.24
Lamaze Freddie the Firefly
RRP : £14.99Our Price : £14.24
Lamaze Rusty the Robot
RRP : £14.99Our Price : £14.24
Lamaze Flip Flap Dragon
RRP : £14.99Our Price : £14.24

Lamaze Activity Spirals

Lamaze Activity Spiral
RRP : £14.99Our Price : £14.24

Lamaze Play Mats

Lamaze Spin & Explore Garden Gym
RRP : £34.99Our Price : £33.24
Lamaze Freddie the Firefly Gym
RRP : £34.99Our Price : £33.24

Lamaze Rattles and Squeakers

Lamaze Highchair and Suction Toys

Lamaze Interactive Play

Lamaze Musical Inchworm
RRP : £14.99Our Price : £14.24

Lamaze Soft Books & First Books

Lamaze Classic Discovery Book
RRP : £7.99Our Price : £7.59
The Concept Behind Lamaze

The Concept Behind Lamaze
Lamaze delivers ages and stages approach to development alongside a strong developmental logic with unique patterns and fabrications. Packaging focuses on ages and stages and developmental milestones with a fresh new look. Lamaze also use animal icons to reinforce the ages and stages product segments.

Safety First
Nothing is more important to Lamaze than ensuring that children's products are safe. They take their product safety responsibilities very seriously, and the measure of their success is the trust parents are able to place in their products, knowing that they're taking the right steps to protect children. To help make sure that the new Lamaze products you buy are as safe as they can be, Lamaze established their own significant additional safeguards.

Development Themes
Lamaze toys are developed around the Lamaze Infant Development System which consists of three developmental themes:

  • Awakening the senses from birth to 24 months
  • Exploring and experimenting from 6 to 24 months
  • Moving and doing from 9 to 24 months

The Lamaze Infant Development System welcomes you to a comprehensive system of soft toys designed in conjunction with child development experts. Follow this simple colour coded chart to see what stage of development baby will achieve by age.

0 months +
Sensory Awakenings
To stimulate sight, hearing and touch, Lamaze 0m+ toys feature bold colours and patterns, contrasting fabrics and soothing sounds.

6 months +
Moving and Doing
Grab it! Chew it! To develop motor skills and strengthen coordination, parents can choose toys with a variety of shapes, fun sounds, and intriguing textures.

9 months +
Moving and Doing
In the latter half of the first year, babies realise that they have some control over their world and that they can manipulate by choice. This skill opens up a new phase of development and interaction.

12 months +
Imagining and Discovering
From learning to walk to learning to talk Lamaze toys can help develop the imagination.

18 months +
Imagining and Discovering
Learning how to identify similarities and differences among objects and language development increases. Lamaze toys offer different textures which continue to stimulate the sense of touch.

0-24 months
Baby’s Developing Skills
The Lamaze Play & Grow collection features soft, lovable characters that encourage learning through play. They help to develop imagination, expand social, emotional skills, stimulate vision, develop auditory senses, and refine motor abilities.