{"title":"MUST HAVES","description":"","products":[{"product_id":"fat-brain-dimpl","title":"Fat Brain Dimpl","description":"\u003cp\u003eLittle fingers can't resist these beautiful buttons!\u003c\/p\u003e\n\u003cp\u003eBuilt safely into the sturdy ABS plastic frame are five vibrant silicone bubbles in varying sizes and colours. It's so simple, yet oddly, so brilliantly fun, fascinating, and impossible to put down...for babies...or adults!\u003c\/p\u003e\n\u003cp\u003ePush them all the way in to pop them through to the other side. Poke them, prod them, count them, and name their colours. This tactile, sensory-developing toy will entertain for hours on end!\u003c\/p\u003e\n\u003cp\u003eDelve into the simple delight of poking them with your fingers. It's a perfect sensory adventure babies and toddlers can take with them everywhere they go!\u003c\/p\u003e\n\u003cp\u003eSuitable from 6 months+\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFive vibrant silicone bubbles in varying sizes and colours\u003c\/li\u003e\n\u003cli\u003eSensory toy featuring silicone bubbles built into a sturdy plastic frame\u003c\/li\u003e\n\u003cli\u003ePoke them, prod them, count them and name their colours\u003c\/li\u003e\n\u003cli\u003eLittle fingers delight in the sensation of poking the silicone bubbles\u003c\/li\u003e\n\u003cli\u003ePush \u0026amp; pop them in and out\u003c\/li\u003e\n\u003cli\u003eEncourages fine motor skills, sensory exploration, cause-effect learning\u003c\/li\u003e\n\u003cli\u003eA truly beautiful keep-their-attention toy\u003c\/li\u003e\n\u003cli\u003eTactile and sensory\u003c\/li\u003e\n\u003cli\u003eBPA free frame\u003c\/li\u003e\n\u003cli\u003eBubbles made of 100% food-grade silicone\u003c\/li\u003e\n\u003cli\u003eSuitable from 6 months+\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fat Brain","offers":[{"title":"Default Title","offer_id":45193439215909,"sku":"FTB-TOY01","price":9.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/8263\/0437\/products\/Fat-Brain-Dimpl-FTB-TOY01-main_57f38a53-c534-49c3-beca-2187fb88a11b.jpg?v=1686063543"},{"product_id":"fat-brain-dimpl-digits","title":"Fat Brain Dimpl Digits","description":"\u003cp\u003eTouch, push, pop, and learn!\u003c\/p\u003e\n\u003cp\u003eSquishy, silicone bubbles captivate the fingers in a way that's impossible to put down while simultaneously opening a unique new avenue for learning.\u003c\/p\u003e\n\u003cp\u003eOn one side, the bubbles are embossed with the numerals 1 through 10, each accompanied by its matching word in English.\u003c\/p\u003e\n\u003cp\u003eFlip it over and you'll find the words written in Spanish, plus dots to feel and count!\u003c\/p\u003e\n\u003cp\u003eColourful, unique, and wonderfully tactile - little fingers can't resist the number-learning delight of Dimpl Digits.\u003c\/p\u003e\n\u003cp\u003eSuitable from 2 years+\u003c\/p\u003e\n\u003cp\u003eFeatures: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSilicone buttons are a delight to push and pop\u003c\/li\u003e\n\u003cli\u003eEncourages fine motor skills, number learning, counting\u003c\/li\u003e\n\u003cli\u003eOn one side, embossed with numerals 1 through 10 with matching words in English\u003c\/li\u003e\n\u003cli\u003eOn other side, words are written in Spanish, features dots to feel and count\u003c\/li\u003e\n\u003cli\u003eTouch, push, pop and learn!\u003c\/li\u003e\n\u003cli\u003eIncludes one\u003cspan\u003e \u003c\/span\u003eDimpl\u003cspan\u003e \u003c\/span\u003eDigits disc\u003c\/li\u003e\n\u003cli\u003eFrame made with quality ABS plastic, buttons made of 100% food-grade silicone\u003c\/li\u003e\n\u003cli\u003eHigh-quality construction - lasting durability\u003c\/li\u003e\n\u003cli\u003eSuitable from 2 years+\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fat Brain","offers":[{"title":"Default Title","offer_id":45193439772965,"sku":"FTB-TOY05","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/8263\/0437\/products\/Fat-Brain-Dimpl-Digits-FTB-TOY05-main_658c6330-84ea-4ec4-80bb-4f7239805bad.jpg?v=1686063625"},{"product_id":"boon-cacti-bottle-cleaning-brush-set","title":"Boon CACTI Bottle Cleaning Brush Set","description":"\u003cp\u003eLOOK SHARP!\u003c\/p\u003e\n\u003cp\u003eBoon’s CACTI makes cleaning easier and looks cute while doing it! This fully stocked set includes four cacti in different sizes, but you’ll never need to worry about pricks. The only bristles on these brushes are made out of durable nylon which is great for getting the goop out of bottles, straws, sippy cups and breast pump parts.\u003c\/p\u003e\n\u003cp\u003eThe vase drains water and keeps the brushes together so that it’s easy to grab exactly the right one for the job.\u003c\/p\u003e\n\u003cp\u003eThis cute collection lets you scrub to your heart’s content.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cdiv class=\"category-bg mrg15-B\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv id=\"tab-typ1\" class=\"detailtab\"\u003e\n\u003cdiv class=\"resp-tabs-container cate_tab\"\u003e\n\u003cdiv class=\"resp-tab-content resp-tab-content-active\" aria-labelledby=\"tab_item-1\"\u003e\n\u003cul\u003e\n\u003cli\u003eChoose your brush - includes bottle brush, straw brush, nipple brush, and a detail brush\u003c\/li\u003e\n\u003cli\u003eKeep it clean - ideal for cleaning bottles, sippy cups, and pump parts\u003c\/li\u003e\n\u003cli\u003eBuilt to last - all brushes have durable nylon bristles\u003c\/li\u003e\n\u003cli\u003eEasy organization - vase keeps brushes contained and drains water for easy cleaning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Boon","offers":[{"title":"Default Title","offer_id":45196614140197,"sku":"BON-ACC13","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/8263\/0437\/products\/Boon-CACTI-Bottle-Cleaning-Brush-Set-BON-ACC13-main_f52cd0a6-8e8a-4124-99d7-6ce120e82ea7.jpg?v=1686056148"},{"product_id":"copper-pearl-knitted-swaddle-blanket-colt","title":"Copper Pearl Knitted Swaddle Blanket Colt","description":"\u003cp\u003eMeet the perfect swaddle. Yes, it does exist!\u003c\/p\u003e\n\u003cp\u003eOur perfected mix of premium knit fabrics provides the optimal combination of durability and stretch, keeping baby securely wrapped while offering them just the right touch of wiggle room.\u003c\/p\u003e\n\u003cp\u003eCopper Pearl swaddles are lightweight, buttery soft and generously sized to grow with baby through to toddlerhood.\u003c\/p\u003e\n\u003cp\u003eAvailable in irresistible, exclusive prints, the brand’s flagship line is ideal for a new-born’s arrival.\u003c\/p\u003e\n\u003cp\u003eFeatures: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBaby swaddle blanket in premium knit fabric\u003c\/li\u003e\n\u003cli\u003eProvides an optimal stretch for a comfortable fit\u003c\/li\u003e\n\u003cli\u003ePremium packaging suitable for gifting\u003c\/li\u003e\n\u003cli\u003eCoordinating items available\u003c\/li\u003e\n\u003cli\u003eMaterial composition: 69% Polyester, 28% Viscose, 3% Elastane\u003c\/li\u003e\n\u003cli\u003eFor optimal fabric longevity: Machine wash cold with like colours. 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Tumble dry low heat.\u003c\/li\u003e\n\u003cli\u003eSize: 116.8cm x 116.8cm\u003c\/li\u003e\n\u003cli\u003eSuitable for use from Birth+\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Copper Pearl","offers":[{"title":"Default Title","offer_id":45196626231589,"sku":"CPL-BED01-N02","price":22.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/8263\/0437\/products\/Copper-Pearl-Knitted-Swaddle-Blanket-Colt-CPL-BED01-N02-main_ea61fff7-b78a-419c-815e-33522c4289c2.jpg?v=1686057307"},{"product_id":"copper-pearl-premium-burp-cloths-fawn-3pk","title":"Copper Pearl Premium Burp Cloths Fawn 3Pk","description":"\u003cp\u003eBurp time never looked so good.\u003c\/p\u003e\n\u003cp\u003eMade to pair perfectly with our bandana bib sets, these oversize burp cloths help you shoulder the burden of spit-up in style.\u003c\/p\u003e\n\u003cp\u003eUltra-soft, they feature three layers consisting of a top layer in a chic print, a middle layer of fleece for superior protection, and an underside of white backing.\u003c\/p\u003e\n\u003cp\u003eThis triple pack of Copper Pearl burp cloths are an essential gift for new parents!\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e3 burp cloths in premium knit fabric\u003c\/li\u003e\n\u003cli\u003eSpecial protective fleece layer\u003c\/li\u003e\n\u003cli\u003eMaterial composition: front 100% cotton, back 100% cotton, middle 100% polyester\u003c\/li\u003e\n\u003cli\u003eFor optimal fabric longevity: Machine wash cold with like colours. Do not bleach. Tumble dry low heat.\u003c\/li\u003e\n\u003cli\u003eSize: 53.3cm x 25.4cm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Copper Pearl","offers":[{"title":"Default Title","offer_id":45196640125221,"sku":"CPL-BIB02-N01","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/8263\/0437\/products\/Copper-Pearl-Premium-Burp-Cloths-Fawn-3Pk-CPL-BIB02-N01-main_dad32f79-2309-4ad0-a570-dd3c42b40966.jpg?v=1686058646"},{"product_id":"tommee-tippee-closer-to-nature-bottle-260ml","title":"Tommee Tippee Closer to Nature Bottle 260ml","description":"\u003cp\u003eWith Closer to Nature’s award-winning range of BPA free Bottles, switching between breast and bottle feeding becomes easier than ever before. We’ve designed the unique, easy-latch-on teat shape with breastfeeding experts to mimic the natural flex, stretch and movement of a mum’s breast. Together with the bottle’s super-sensitive valve, this encourages your baby’s intuitive feeding action for comfortable, relaxed feeding.\u003c\/p\u003e\n\u003cp\u003eRevolutionary Teat - \u003cbr\u003eRevolutionary teat developed with breastfeeding experts and Mums to mimic the breast's natural flex, stretch and movement, Closer to Nature Bottles makes feeding time easier for Mum and Baby.  The soft silicone teat feels like skin, and gently elongates and flexes during feeding to mimic natural breastfeeding action\u003cbr\u003e\u003cbr\u003eSuper Sensitive Closer to Nature® valve - \u003cbr\u003eThe slow flow teat with a super sensitive valve eliminates excessive air flow, so little ones ingest more milk and less air\u003cbr\u003e\u003cbr\u003eSoft Silicone Teat - \u003cbr\u003eThe soft silicone teat feels like skin, and gently elongates and flexes during feeding to mimic natural breastfeeding action\u003cbr\u003e\u003cbr\u003eBreast like Shape \u003cbr\u003e- The breast like larger shaped teat of the Closer to Nature bottle allows baby to latch on easily and further supports the transition between bottle and breast.\u003cbr\u003e\u003cbr\u003e3 Way Compact Shape \u003cbr\u003e- The compact shape of Closer to Nature bottles allows baby to feed in a natural position and to be closer to Mum or Dad. The easy hold bottle can be held in 3 ways - cradled comfortably in the hand, gripped in the same way as a traditional wide neck bottle, or held from the base--making feeding comfortable for everyone.\u003cbr\u003e\u003cbr\u003eEasy to Clean \u0026amp; Use \u003cbr\u003e- Closer to Nature bottles and teats are easy to clean and fill. They are microwave and dishwasher safe, yet light and easy to hold. The easy hold bottle is marked in millimetres and ounces and has a hygiene seal cap to keep germs out and drips in.\u003cbr\u003e\u003cbr\u003eBaby Safe \u003cbr\u003e- All the Tommee Tippee Closer to Nature bottles are BPA-free for total reassurance.\u003c\/p\u003e\n\u003cp\u003eFeatures: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAward winning unique, breast-like shaped teat for easy-latch on\u003c\/li\u003e\n\u003cli\u003eSuper-sensitive Closer to Nature® valve eliminates excessive air flow\u003c\/li\u003e\n\u003cli\u003eSoft, natural-feel silicone teat mimics breastfeeding action\u003c\/li\u003e\n\u003cli\u003eEasy-hold bottle with slow-flow teat\u003c\/li\u003e\n\u003cli\u003eBPA-free for ultimate reassurance\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tommee Tippee","offers":[{"title":"Default Title","offer_id":45196647629093,"sku":"CTN-FED42","price":8.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/8263\/0437\/products\/Tommee-Tippee-Closer-to-Nature-Bottle-260ml-CTN-FED42-main_0668f3aa-a31a-4515-9af8-2c8cf921a7ea.jpg?v=1686059318"},{"product_id":"tommee-tippee-closer-to-nature-bottle-340ml-2pk","title":"Tommee Tippee Closer to Nature Bottle 340ml 2pk","description":"\u003cp\u003e\u003cspan\u003eWith Closer to Nature’s award-winning range of BPA free Bottles, switching between breast and bottle feeding becomes easier than ever before. 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Suitable from Birth+\u003c\/p\u003e\n\u003cp\u003eItem includes 2 Dr Brown's Options+ bottles with Pink vent, rims, lid and motifs in 270ml  capacity. \u003c\/p\u003e\n\u003cp\u003eFeatures: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBreast-like shape is correctly contoured for a proper latch and a more natural bottle-feeding experience\u003c\/li\u003e\n\u003cli\u003eAnti-colic vent system is clinically\u003cspan\u003e \u003c\/span\u003eproven\u003cspan\u003e \u003c\/span\u003eto reduce colic\u003c\/li\u003e\n\u003cli\u003eDecreases reflux, burping, and wind\u003c\/li\u003e\n\u003cli\u003eShown to better preserve nutrients in breast milk and formula\u003c\/li\u003e\n\u003cli\u003eAids in digestion for good night’s sleep\u003c\/li\u003e\n\u003cli\u003eOffers flow rate that supports breastfeeding\u003c\/li\u003e\n\u003cli\u003eEach teat is engineered for consistent flow, so you and baby know what to expect\u003c\/li\u003e\n\u003cli\u003eUse bottle with or without internal vent system\u003c\/li\u003e\n\u003cli\u003eDishwasher (top rack) and\u003cspan\u003e \u003c\/span\u003esteriliser\u003cspan\u003e \u003c\/span\u003esafe.\u003c\/li\u003e\n\u003cli\u003eBPA\u003cspan\u003e \u003c\/span\u003efree and 0m+\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dr Brown's","offers":[{"title":"Default Title","offer_id":45196664570149,"sku":"DRB-FED11","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/8263\/0437\/products\/Dr-Browns-Options-Bottle-Pink-270ml-2Pk-DRB-FED11-main_2e6a085d-564c-4d7d-934d-047ba5707782.jpg?v=1686061366"},{"product_id":"dr-browns-options-bottle-blue-270ml-2pk","title":"Dr Brown's Options+ Bottle Blue 270ml 2Pk","description":"\u003cp\u003eThe Dr Brown’s Options+ Anti-Colic Bottle is clinically proven to reduce windy colic due to its unique 100% vacuum-free vent system that channels air away from baby’s feed. 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With multiple tentacles to grab, Sprinkles encourages hands-on play and helps develop tactile skills. 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This exquisite super soft and cuddly Signature Flopsy Bunny Rabbit Soft Toy, from Rainbow Designs, makes a truly special companion to enjoy playtime adventures with as well as a cuddly best friend when it comes to snuggling up at bedtime!\u003c\/p\u003e\n\u003cp\u003eThis adorable Flopsy Bunny soft toy, in her beautiful pink cape, is produced from the finest fabrics and finished with all the beautiful trimmings and details you would expect in this very special gift, with bespoke labels and finished with a special Beatrix Potter pattern. 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This 34cm standing plush Paddington Bear offers the complete Paddington experience; fans will adore the exceptional attention to detail and high quality finish.\u003c\/p\u003e\n\u003cp\u003ePaddington wears his renowned duffel coat, in super soft lined fabric, with real toggles, a battered red felt bush hat and ‘real’ shiny red wellington boots while holding his brown travel case. The exceptional attention to detail also includes gold embroidered ‘P.B’ on Paddington’s duffel coat and case.  \u003cbr\u003eThe iconic Large Classic Paddington also features a suedette ‘Please look after this bear. 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