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Rockabye Baby

What bundles of joy all smiles, gurgles and kisses right? Wrong. Any honest mother or father will tell you that kids have attitude. Sure they’re cute, but most of the time they behave with the temperament and ego of a rock star.

Well everyone knows that rock stars need to look good. But when it comes to baby clothes there is little alternative to traditional mainstream cute. Rockabye-Baby, born in Amsterdam and raised in the UK, realised that something had to be done, so in January 2006 they created a new baby clothing label that is just perfect for budding little rockers.

Back in the day their first collection was an edgy range of T-shirts and rompers for 0-2 year olds. Nowadays they make a multitude of designs and cater for bigger bodies too (up to age 7-8 years). The designs were and indeed still are inspired by music and pop culture with slightly anarchistic roots in punk.

Our clothes stand for "Fun, Fashion and Attitude” and we believe kids were born to rock.