Welcome to Babycity

Keep your little one warm and cosy with this super soft swaddle towel. Swaddling can help your baby feel safe, just like when they were inside mum’s tum, so it’s a great way to keep them calm and help prepare them for sleep.

• Swaddle dry - Being swaddled helps baby feel the sense of security and comfort they experienced in the womb, so they’re relaxed and calm ready for bedtime.
• Quick dry - Highly absorbent microfibre towelling soaks up any moisture to keep baby warm and dry
• Easy care fabric - Skin friendly hypoallergenic towelling is kind to sensitive skin and stays soft and cuddly wash after wash.
• Bath, beach or pool - All our towelling is UPF 50 and chlorine resistant, ideal for use on the beach or at the pool too.

• Wrap baby warm and dry - keep your little one warm and cosy after bathtime or swimming
• Highly absorbent - helps even the wriggliest water babies dry off quickly
• Great for newborns and small babies - babies lose heat quickly, so wrapping your little one in a towel as soon as bath time is over may help prevent chills
• Made from hypoallergenic microfibre towelling – perfect for baby’s sensitive skin and stays soft wash after wash
• UPF 50 and chlorine resistant – ideal for use on the beach or at the pool, not just for bathtimes
• Cute designs – feature characters from our Grofriends collection of products