Safety 1st

A trusted brand within Dorel Juvenile's portfolio, Safety 1st’s mission is to provide innovative products designed to make a family safer and life easier. The origins of the company date back to the early 80s, when Founder, Michael Lerner created a ‘Baby on Board’ sign following a fearful trip driving his 18 month old nephew home.

The brand expanded its collection to support baby's development as they explore their environment and to give parents peace of mind that they do so safely. Baby Brands Direct wholesales Safety First products including baby gates, bath seats, harnesses and 'baby on board' signs to independent retailers.