Safety 1st

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A trusted brand within Dorel Juvenile's portfolio, Safety 1st’s mission is to provide innovative products designed to make a family safer and life easier. The origins of the company date back to the early 80s, when Founder, Michael Lerner created a ‘Baby on Board’ sign following a fearful trip driving his 18 month old nephew home.

The brand expanded its collection to support baby's development as they explore their environment and to give parents peace of mind that they do so safely. Baby Brands Direct wholesales Safety First products including baby gates, bath seats, harnesses and 'baby on board' signs to independent retailers.

Safety 1st Highchairs

Safety First Timba Highchair
RRP : £69.99Our Price : £66.49

Safety 1st Safety Gates & Extensions

Safety 1st Car Seat Protectors and Organisers

Safety First Back Seat Protector
RRP : £12.99Our Price : £12.34

Safety 1st Carrier Accessories & Reins

Safety First Safety Harness
RRP : £4.99Our Price : £4.74

Safety 1st Bathtime Accessories

Safety 1st Car Sun Shades & Signs

Safety First Deluxe Roller Shade (2pk)
RRP : £7.99Our Price : £7.69
Safety First Baby On Board Sign
RRP : £1.99Our Price : £1.89
Safety First Rearview Sunshade
RRP : £4.99Our Price : £4.74

Safety 1st Home Safety Equipment

Safety First Magnetic Lock (2pk)
RRP : £14.99Our Price : £14.24
Safety First Soft Corner Guards
RRP : £9.99Our Price : £9.49
Safety First Slam Stopper (2pk)
RRP : £3.99Our Price : £3.79
Safety First Handle Flex Lock
White Grey
RRP : £2.99Our Price : £2.84
Safety First Cabinet Slide Lock
RRP : £2.99Our Price : £2.84
Safety First Multi Purpose Lock
RRP : £2.99Our Price : £2.89
Safety First Travel Safety Kit
RRP : £9.99Our Price : £9.69

Safety 1st Potties & Step Stools

Safety First Wooden Step Stool
RRP : £34.99Our Price : £33.24
Safety First Fast and Finished Potty
RRP : £9.99Our Price : £9.69
Safety First Smart Rewards Potty
RRP : £29.99Our Price : £28.49
Safety First Double Step Stool
RRP : £9.99Our Price : £9.69

Safety 1st Safety Mirrors

Safety 1st Night Lights


Safety 1st Thermometers

Safety First Shower Thermometer
RRP : £9.99Our Price : £9.49
The Concept Behind Safety 1st

Follow the links below for more information about Safety First:

•Safety 1st Facebook:
•Safety 1st Twitter: