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When babies are happy and entertained they are at their optimal level for learning so playing with them using their age appropriate toy can really further their development. Ideal activity toys for babies include those that baby can touch and hear which will help develop their sensory and audio skills respectively. Good examples include baby stacking toys for babies under 6 months or activity centres for infants above 6 months. Bathtime toys make bathing less frightening and offer the opportunity for a completely different playing and learning experience such as interacting with floating toys, squirting and singing along with toys like the Tomy Turtle that swims and sings! The baby walker is a traditional item to aid stabilising baby when they are on their feet but in more recent times the recommended developmental toys for baby of 6 months plus are entertainers. These are stationary items and keep baby within a safe environment in which they can make their own enjoyment by jumping (strengthening their legs) and playing with all the activities on the play station in front of them. Our best seller is the Fisher-Price Rainforest Jumperoo and is supported with fantastic reviews by real parents. Whether you are looking for toys for babies or baby gifts for a birthday, we are one of the best UK baby shops online and it will be our pleasure to fulfil your requirements.

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Bright Starts Take Along Tiger Carrier Toy Bar
The Bright Starts Take along Carrier Toy Bar features a cute little tiger toy with fun activities, melodies and lights that hang overhead for fun on the go! The tiger’s nose lights up and plays four fun melodies when baby pushes it. There's a spinning zebra roller ball with colourful rattle beads, a spinning paddle mirror for self-discovery, a bead chaser with colourful textured rings that make a fun clacking sound and straps that attach easily to most carriers.
RRP : £9.99Our Price : £9.49Save : £0.50
Baby Einstein Activity Table
With the Baby Einstein Activity Table a baby can discover melodies, learning and a world of fun. Packed full of features, this table includes a flip book, piano, drum, guitar, French horn and shaped buttons to help introduce baby to shapes in English, Spanish and French.
RRP : £49.99Our Price : £44.99Save : £5.00
Bright Starts Busy Birdies Carrier Toy Bar
Now baby can enjoy a garden of activities no matter where you go! Bright Starts™ Pretty In Pink™ Busy Birdie Carrier Toy Bar™ attaches to most carriers to keep baby entertained on-the-go. Push the little pink owl's tummy to see lights and hear merry melodies. The little bluebird spins and colourful beads move and rattle to entertain baby. The spinning paddle is perfect for self-discovery fun, and includes a bead chaser to keep little hands busy. Keep your baby girl happily entertained when traveling, shopping, and more.
RRP : £9.99Our Price : £9.49Save : £0.50
Early Learning Centre Activity Triangle
Every side of the Activity Triangle has something different and fun to discover. With lots of rattling beads, a spinning wheel, mirror, and lots of shapes to push and pull, your baby will have hours of fun. The triangle is supported by three spiral tubed containing mesmerising colourful beads that cascade around and down the spirals as your baby turns the triangle.
RRP : £15.99Our Price : £15.49Save : £0.50
Disney Princess Magical Wand Palace by Little People
Disney magic awaits in this interactive Little People® playset featuring kids’ favourite Disney Princess characters!
RRP : £64.99Our Price : £61.99Save : £3.00
Bright Starts Disney Minnie Mouse Peekaboo Entertainer
The Minnie Mouse Peek-a-Boo Activity Jumper is EAR-resistably fun for your little one! With more than 12 engaging toys and activities, your baby girl will jump and explore all afternoon. Four easy-adjusting height options grow with baby. The seat rotates in all directions so baby can easily reach all the toy stations while jumping. The electronic toy station entertains baby with Minnie-inspired lights and sounds, along with volume control. Loops allow you to add more toys to keep play time fresh and ever-changing. Machine-washable seat pad and built in toy tray. Let your baby jump and play with Minnie Mouse.
RRP : £109.99Our Price : £99.99Save : £10.00
Disney Frozen Singing Olaf
Bring your favourite snowman to life in a fun and musical way! With Summer Singin’ Olaf, re-live the heartwarming moment in Disney’s Frozen when Olaf shares his dreams of experiencing summer with friends Anna and Kristoff. By pressing the button on his chest, Olaf will break out in his signature song from the movie, “In Summer”. As he imagines what frozen things do in the heat, like lying on the beach getting a tan, kids will want to join him in song and dance. Listen closely - Olaf will also say some of his funniest phrases from the movie!
RRP : £15.99Our Price : £9.99Save : £6.00
Disney Frozen Royal Colour Anna Doll
Discover the magic of Disney’s Frozen’s royal sisters and the transforming power of colour-change Anna! Fill the included “perfume bottle” with icy cold water, then spray her crown and dress for magical colour change. Warm water changes the colour back, so the fun never ends! Anna is dressed in her blue skirt and pink bodice with a matching tiara to complete her princess look.
RRP : £26.99Our Price : £20.99Save : £6.00
Bright Starts Friends For Me
The Bright Starts™ Friends for Me™ are the perfect little pal for every baby. They feature satin Taggies™ ribbons to engage baby, a fun rattle sound, and teether tags to soothe sore gums. The atttachment link makes it easy to attach to carriers, strollers and more!
RRP : £5.99Our Price : £5.79Save : £0.20
Baby Einstein Carry Along Caterpillar
This friendly little caterpillar goes anywhere baby goes! The Baby Einstein™ Carry Along Caterpillar™ has a leaf that attaches the caterpillar easily to cribs, carriers, and more. Plays 4 short classical melodies when baby pulls the soft plush handle. Introduces languages, colors, classical music and real-life imagery.
RRP : £9.99Our Price : £9.49Save : £0.50
Lamaze Tilly Twinklewings
This magical creature is as pink as they come! Gorgeously soft, your little girl will love imaginary play with her new favourite mystical character.
RRP : £14.99Our Price : £14.49Save : £0.50
Lamaze Jacques the Peacock
Little Jacques the peacock is a great little toy that's full of developmental features to capture baby's imagination and bright colours to stimulate the senses. It features a rattle, a mirror, squeakers, crinkle feathers, knotty activity wings and a clip for easy attachment to a crib or stroller.
RRP : £12.99Our Price : £12.49Save : £0.50
Lamaze Pupsqueak
Pet Pupsqueak’s nose to hear him 'bark'! An electronic sound mechanism plays up to 1,800 times. Baby will also delight in discovering other fun squeaks, crinkles, and rattles. Pupsqueak's bright, bold colours are geared to help develope baby's visual senses, and the crinkles, rattles and squeaks help to develop baby's auditory senses The added link makes him easy to take along anywhere.
RRP : £13.99Our Price : £13.49Save : £0.50
Lamaze Captain Calamari
'Aar me harties!' set sail on the high seas with Captain Calamari, he's full of developmental features that capture baby's imagination and stimulate the senses. With his crinkly pirate's hat and eye patch and eight brightly coloured, textured tentacles full of activities including a rattle, clacking teether rings, a surprise mirror and a handy clip for attachment to a stroller or crib.
RRP : £14.99Our Price : £14.49Save : £0.50
Lamaze My Friend Emily
My friend Emily will make a lovely companion for any little girl, featuring a flower rattle around her neck, clacking teether rings, a crinkling dress and shoes. Her tummy squeaks when she's squeezed, she's brightly coloured and full of things to stimulate baby's senses. Also included is a handy clip for easy attachment to a crib or stroller.
RRP : £14.99Our Price : £14.49Save : £0.50
Fisher-Price Rock-a-Stack
This is a classic toy featuring a rainbow of five teethable rings that fit over a cone with a rocking base and makes a useful first toy when your child can sit alone.
RRP : £9.99Our Price : £9.49Save : £0.50
Lamaze Freddie the Firefly
Brightly coloured Freddie the firefly is packed full of features, including crinkle wings, a jingling head, squeaker wings, a peek a boo mirror, clacking rings and a ladybug teether that fits into a handy pouch when not in use, he's bound to give hours of entertainment to your baby.
RRP : £14.99Our Price : £14.49Save : £0.50
Lamaze Rusty the Robot
Radical Rusty the robot makes an awesome first friend for any little boy, featuring a ratcheting head, knotty antennas, clanking rings & busy beads on his hands and colourful ribbon feet that crinkle. He's also double sided with a mirror on one side and includes a handy clip for easy attachment to a crib or stroller.
RRP : £14.99Our Price : £14.49Save : £0.50
Lamaze Flutterbug
Lamaze's flutterbug is packed full of developmental features to stimulate the senses and keep baby entertained for hours, With bright bold contrasting colours for visual stimulation, crinkle touch fabric and jingles to stimulate the auditory senses, clanking teether rings and when the flutterbug is pulled it vibrates keeping your baby entertained and engaged while learning at the same time.
RRP : £13.99Our Price : £14.49
Bright Starts Lots O Links
The Bright Starts lots of links are ideal for parents who want to link toys almost anywhere, the set features 24 textured Fun LinksT that promote your baby's tactile stimulation.
RRP : £4.99Our Price : £4.79Save : £0.20
Bright Starts Tug Tunes
Give these adorable plush friends a little tug to hear four fun melodies. The bright starts tug tunes are cute little characters that play four fun melodies, they have soft materials that are easy for baby to touch and the Fun LinkT attaches to carriers strollers and more.
Aqua Brown
RRP : £7.99Our Price : £7.49Save : £0.50
Lamaze Yo Ho Horace
With interesting textures and patterns this linkable toy is a good pick and will keep your baby entertained. Equipped with an on the go link for easy attachment to prams, cots and car seats this brightly coloured toy is perfect for on the go fun.
RRP : £14.99Our Price : £14.49Save : £0.50
GHMILY Little Nutbrown Hare Linkable Loop Toy
Little Nutbrown hare with scrummy super soft fur makes a gorgeous gift for christenings, Easter or for a new born baby.
RRP : £11.99Our Price : £11.49Save : £0.50
Lamaze Purring Percival
The purr-fect companion! Lots of bright colours and interesting textures and ribbons for baby to explore.
RRP : £14.99Our Price : £14.49Save : £0.50
Lamaze Flip Flap Dragon
Flip Flap Dragon from Lamaze loves to taxi along, ready to take off and take you where you want to go. Simply pull on his chord and see his wings flip flap up and down! Made of soft, durable fabrics in a string of lovely contrasting colours, there are six different materials your baby can get to know – a great way to develop the senses and encourage exploration. There are also noisy crinkle feet and a friendly squeak whenever you give his cheeks a squeeze. The hoop you pull to make his wings go up and down also doubles as a handy clip so you can take your dragon with you everywhere you go. Ideal for babies from birth upwards.
RRP : £14.99Our Price : £14.49Save : £0.50
Lamaze Rylie Racoon
Meet Rylie Racoon, fresh from the forest and itching to play! His ears and feet will crinkle when you squeeze, while his tail squeaks whenever you catch it. There are eight different textures for your baby to explore with high-contrast fabrics to stimulate the senses. There's a practical teether in the shape of an apple to chew on and a handy hoop so you can take him with you wherever you go! Ideal for babies from birth upwards.
RRP : £14.99Our Price : £13.49Save : £1.50
Lamaze Spider in Socks
Spider in Socks from Lamaze is a spider that’s full of surprises. He loves to hang down on his rope from his clever multi-purpose clip you can hook anywhere – on cots, car seats and pushchairs – everywhere your baby goes. Pull down on the Spider’s knobbly teething ring at the other end and stretch out the stripy web he dangles from. Let go and you’ll hear friendly chimes as he inches upwards, shimmying and shaking as he goes, wiggling every one of his legs! Designed to be soft and squidgy to the touch, Spider in Socks is ideal for babies from birth upwards.
RRP : £9.99Our Price : £9.69Save : £0.30
Fisher-Price Learning Cookie Shape Surprise
Introducing learning and musical fun with the Fisher-Price cookie shape sorter, with five shapes and numbers to practice shape sorting, sing along songs, silly sounds and musical surprises. It's a bright colorful cookie jar with friendly eyes and a big smile, inviting baby to play and learn in the process.
RRP : £19.99Our Price : £18.99Save : £1.00
Mega Bloks Minions Movie Themed Figure
Choose between the Vampire Surprise and Shark Bait Minions playsets. The Minions come with interchangeable pieces and accessories, like pirate hats, vampire cloaks, goggles, even arms, feet and hair. Mix and match to customize your Minions for some frightfully fun chaos!
RRP : £14.99Our Price : £14.19Save : £0.80
Blaze Talking Assortment
Monster-sized truck tires, authentic styling and lots of phrases make these talking Monster Machines a must for every Blaze fan! Perfect for recreating the amazing adventures of Blaze and the Monster Machines™, each of these freewheeling vehicles comes to life with phrases and awesome action sounds!
RRP : £17.99Our Price : £16.09Save : £1.90
Transforming Blaze Jet
Blaze can transform into just about anything…including a jet plane! When you lift Blaze up, his jet wings automatically pop out and transform him from a road-ready monster machine to a high-flying hero who uses thrust to zoom into aerodynamic action! As you pretend to fly Blaze in jet mode, he will speak flight-related phrases! Once his tires are back on the ground, he’ll race back into Monster Machine mode with sounds and phrases to match!
RRP : £24.99Our Price : £23.69Save : £1.30
Early Learning Centre Happy Land Helicopter
Help the pilot into his helicopter, get the propellers spinning and lift off into the air to patrol Happyland. Press the buttons to activate the lights and sounds, and zoom over to the scene of the emergency. Pick the stranded hiker up carefully in the stretcher and fly him off to safety. Great for imaginative play, your little one will have lots of fun giving the Happyland pilot and hiker their own names and voices. Playing together encourages your child to start talking and trying new words, and moving the chunky, easy to grip pieces around helps strengthen little fingers. Suitable from 18 months.
RRP : £17.99Our Price : £15.49Save : £2.50
Early Learning Centre Happy Land Fairy House
There's a mysterious flower house in the garden: who lives there? Open the door and lift off the flower roof to see who's inside. Let's play with the fairies and their bumblebee friend. Have a picnic on the table, play games and take turns going down the slide. Great for imaginative play, your little one will have lots of fun bringing the characters to life by giving them their own voices and personalities. Playing together encourages your child to start talking and trying new words, and moving the chunky, easy to grip pieces around helps strengthen little fingers. Suitable from 18 months.
RRP : £24.99Our Price : £22.99Save : £2.00
Early Learning Centre Happy Land Fly & Go Jumbo
Jump aboard the Happyland jumbo jet! Join the pilot and the other two passengers as they embark on a magical trip around the world, help them carry their heavy luggage onto the plane. Hear the captain speak on his radio and listen to the realistic aeroplane sounds; it also features fun flashing lights. Great for imaginative play, this wonderful play set will stimulate your little one's senses and help them discover the world around them.
RRP : £24.99Our Price : £22.99Save : £2.00
Early Learning Centre Happy Land Windmill House
Open up the door and come inside - press the mushroom and watch the sails spin as you explore. Give the gnomes a ride in the log car - say some magic words and make it fly! Play hide and seek with them in their windmill home until the sun goes down and it's time for you to tuck them into bed – night night sleepy gnomes. Playing pretend inspires the imagination while playing with the figures develops strength in little fingers. Suitable from 2 years.
RRP : £34.99Our Price : £34.99
Early Learning Centre Happy Land Treehouse
The Happyland Forest Fairy Tree House is full of magical surprises. Your child can turn a handle to raise or lower a removable fruit basket, helping the fairies move things around their home. The rooftop compartment opens up to reveal a living room, and the doorbell makes two electric sounds. The fairies can use the slide to get from the tree top to the basement, or take a ride in their snail-drawn carriage.
RRP : £49.99Our Price : £38.99Save : £11.00
Early Learning Centre Happy Land Pirate Ship
Avast, ye landlubbers! The crew have battled long and hard, and at last the treasure is within their grasp. Help them row the treasure chest back to the main ship and receive a hearty hero's welcome. Great for imaginative play, your little one will love bringing this ragtag bunch of scurvy seadogs to life by giving them their own voices and personalities, and will have great fun creating lots of stories and adventures about sailing the seven seas. Playing together encourages your child to start talking and trying new words, and moving the chunky, easy to grip pieces around helps strengthen little fingers.
RRP : £59.99Our Price : £48.99Save : £11.00
Early Learning Centre Happy Land Fairy Boot
Meet the fairies who live in the Happyland Fairyland Bluebell Boot house and enjoy discovering their beautiful home. The bluebells above the doorway light up when the tinkling doorbell is pressed. There is also a table with food and two chairs, a kettle on a stove and a petal bed for relaxing on. The Bluebell Boot's tongue folds down into a slide, and there's a little fairy swing under a bluebell at the back. Your little one can enjoy playing with the characters inside the boot, or outside in the fairies' garden. The Bluebell Boot is a lovely inspiration for early imaginative play for young children.
RRP : £59.99Our Price : £48.99Save : £11.00
Peter Rabbit & Flopsy Bunny Activity Spiral
This Peter Rabbit activity spiral is made from a soft corded plush with patterned underside and includes a soft plush Peter with crinkle, Soft Flopsy with crinkle and soft textured strawberry with squeaker. The spiral can be attached to the side of a cot, stroller bar or car seat to keep baby entertained in the home or on the move. This toy has been designed specifically to encourage babies early developmental skills, we have included multiple textures and sounds to encourage babies to enjoy using their senses and to learn to explore the world around them. They will also be learning to use their hands for precise movements.
RRP : £18.99Our Price : £18.19Save : £0.80
Paddington Ring Rattle
This cute Paddington ring rattle is made from baby soft plush and features Paddington in his signature red hat with blue ring. Includes gentle rattle and cute suitcase tag. This rattle is large enough for little hands to grip and encourages babies to start enjoying using their senses through play. Suitable from birth, this ring rattle makes a great gift for newborns.
RRP : £7.99Our Price : £7.69Save : £0.30
 
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