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When babies are happy and entertained they are at their optimal level for learning so playing with them using their age appropriate toy can really further their development. Ideal activity toys for babies include those that baby can touch and hear which will help develop their sensory and audio skills respectively. Good examples include baby stacking toys for babies under 6 months or activity centres for infants above 6 months. Bathtime toys make bathing less frightening and offer the opportunity for a completely different playing and learning experience such as interacting with floating toys, squirting and singing along with toys like the Tomy Turtle that swims and sings! The baby walker is a traditional item to aid stabilising baby when they are on their feet but in more recent times the recommended developmental toys for baby of 6 months plus are entertainers. These are stationary items and keep baby within a safe environment in which they can make their own enjoyment by jumping (strengthening their legs) and playing with all the activities on the play station in front of them. Our best seller is the Fisher-Price Rainforest Jumperoo and is supported with fantastic reviews by real parents. Whether you are looking for toys for babies or baby gifts for a birthday, we are one of the best UK baby shops online and it will be our pleasure to fulfil your requirements.

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Bright Starts Take Along Tiger Carrier Toy Bar
The Bright Starts Take along Carrier Toy Bar features a cute little tiger toy with fun activities, melodies and lights that hang overhead for fun on the go! The tiger’s nose lights up and plays four fun melodies when baby pushes it. There's a spinning zebra roller ball with colourful rattle beads, a spinning paddle mirror for self-discovery, a bead chaser with colourful textured rings that make a fun clacking sound and straps that attach easily to most carriers.
RRP : £9.99Our Price : £9.49Save : £0.50
Baby Einstein Activity Table
With the Baby Einstein Activity Table a baby can discover melodies, learning and a world of fun. Packed full of features, this table includes a flip book, piano, drum, guitar, French horn and shaped buttons to help introduce baby to shapes in English, Spanish and French.
RRP : £49.99Our Price : £44.99Save : £5.00
Bright Starts Disney Minnie Mouse Peekaboo Entertainer
The Minnie Mouse Peek-a-Boo Activity Jumper is EAR-resistably fun for your little one! With more than 12 engaging toys and activities, your baby girl will jump and explore all afternoon. Four easy-adjusting height options grow with baby. The seat rotates in all directions so baby can easily reach all the toy stations while jumping. The electronic toy station entertains baby with Minnie-inspired lights and sounds, along with volume control. Loops allow you to add more toys to keep play time fresh and ever-changing. Machine-washable seat pad and built in toy tray. Let your baby jump and play with Minnie Mouse.
RRP : £109.99Our Price : £99.99Save : £10.00
Bright Starts Friends For Me
The Bright Starts™ Friends for Me™ are the perfect little pal for every baby. They feature satin Taggies™ ribbons to engage baby, a fun rattle sound, and teether tags to soothe sore gums. The atttachment link makes it easy to attach to carriers, strollers and more!
RRP : £5.99Our Price : £5.79Save : £0.20
Lamaze Tilly Twinklewings
This magical creature is as pink as they come! Gorgeously soft, your little girl will love imaginary play with her new favourite mystical character.
RRP : £14.99Our Price : £14.49Save : £0.50
Lamaze Jacques the Peacock
Little Jacques the peacock is a great little toy that's full of developmental features to capture baby's imagination and bright colours to stimulate the senses. It features a rattle, a mirror, squeakers, crinkle feathers, knotty activity wings and a clip for easy attachment to a crib or stroller.
RRP : £12.99Our Price : £12.49Save : £0.50
Lamaze Pupsqueak
Pet Pupsqueak’s nose to hear him 'bark'! An electronic sound mechanism plays up to 1,800 times. Baby will also delight in discovering other fun squeaks, crinkles, and rattles. Pupsqueak's bright, bold colours are geared to help develope baby's visual senses, and the crinkles, rattles and squeaks help to develop baby's auditory senses The added link makes him easy to take along anywhere.
RRP : £14.99Our Price : £13.49Save : £1.50
Lamaze Captain Calamari
'Aar me harties!' set sail on the high seas with Captain Calamari, he's full of developmental features that capture baby's imagination and stimulate the senses. With his crinkly pirate's hat and eye patch and eight brightly coloured, textured tentacles full of activities including a rattle, clacking teether rings, a surprise mirror and a handy clip for attachment to a stroller or crib.
RRP : £14.99Our Price : £14.49Save : £0.50
Lamaze My Friend Emily
My friend Emily will make a lovely companion for any little girl, featuring a flower rattle around her neck, clacking teether rings, a crinkling dress and shoes. Her tummy squeaks when she's squeezed, she's brightly coloured and full of things to stimulate baby's senses. Also included is a handy clip for easy attachment to a crib or stroller.
RRP : £14.99Our Price : £14.49Save : £0.50
Fisher-Price Rock-a-Stack
This is a classic toy featuring a rainbow of five teethable rings that fit over a cone with a rocking base and makes a useful first toy when your child can sit alone.
RRP : £8.99Our Price : £9.49
Lamaze Freddie the Firefly
Brightly coloured Freddie the firefly is packed full of features, including crinkle wings, a jingling head, squeaker wings, a peek a boo mirror, clacking rings and a ladybug teether that fits into a handy pouch when not in use, he's bound to give hours of entertainment to your baby.
RRP : £14.99Our Price : £14.49Save : £0.50
Lamaze Rusty the Robot
Radical Rusty the robot makes an awesome first friend for any little boy, featuring a ratcheting head, knotty antennas, clanking rings & busy beads on his hands and colourful ribbon feet that crinkle. He's also double sided with a mirror on one side and includes a handy clip for easy attachment to a crib or stroller.
RRP : £14.99Our Price : £14.49Save : £0.50
Bright Starts Lots O Links
The Bright Starts lots of links are ideal for parents who want to link toys almost anywhere, the set features 24 textured Fun LinksT that promote your baby's tactile stimulation.
RRP : £4.99Our Price : £4.79Save : £0.20
Bright Starts Tug Tunes
Give these adorable plush friends a little tug to hear four fun melodies. The bright starts tug tunes are cute little characters that play four fun melodies, they have soft materials that are easy for baby to touch and the Fun LinkT attaches to carriers strollers and more.
Aqua Brown
RRP : £7.99Our Price : £7.49Save : £0.50
Lamaze Yo Ho Horace
With interesting textures and patterns this linkable toy is a good pick and will keep your baby entertained. Equipped with an on the go link for easy attachment to prams, cots and car seats this brightly coloured toy is perfect for on the go fun.
RRP : £14.99Our Price : £14.49Save : £0.50
GHMILY Little Nutbrown Hare Linkable Loop Toy
Little Nutbrown hare with scrummy super soft fur makes a gorgeous gift for christenings, Easter or for a new born baby.
RRP : £11.99Our Price : £11.49Save : £0.50
Lamaze Flip Flap Dragon
Flip Flap Dragon from Lamaze loves to taxi along, ready to take off and take you where you want to go. Simply pull on his chord and see his wings flip flap up and down! Made of soft, durable fabrics in a string of lovely contrasting colours, there are six different materials your baby can get to know – a great way to develop the senses and encourage exploration. There are also noisy crinkle feet and a friendly squeak whenever you give his cheeks a squeeze. The hoop you pull to make his wings go up and down also doubles as a handy clip so you can take your dragon with you everywhere you go. Ideal for babies from birth upwards.
RRP : £14.99Our Price : £14.49Save : £0.50
Fisher-Price Learning Cookie Shape Surprise
Introducing learning and musical fun with the Fisher-Price cookie shape sorter, with five shapes and numbers to practice shape sorting, sing along songs, silly sounds and musical surprises. It's a bright colorful cookie jar with friendly eyes and a big smile, inviting baby to play and learn in the process.
RRP : £19.99Our Price : £0.40Save : £19.59
Early Learning Centre Happy Land Pirate Ship
Avast, ye landlubbers! The crew have battled long and hard, and at last the treasure is within their grasp. Help them row the treasure chest back to the main ship and receive a hearty hero's welcome. Great for imaginative play, your little one will love bringing this ragtag bunch of scurvy seadogs to life by giving them their own voices and personalities, and will have great fun creating lots of stories and adventures about sailing the seven seas. Playing together encourages your child to start talking and trying new words, and moving the chunky, easy to grip pieces around helps strengthen little fingers.
RRP : £59.99Our Price : £48.99Save : £11.00
Early Learning Centre Happy Land Fairy Boot
Meet the fairies who live in the Happyland Fairyland Bluebell Boot house and enjoy discovering their beautiful home. The bluebells above the doorway light up when the tinkling doorbell is pressed. There is also a table with food and two chairs, a kettle on a stove and a petal bed for relaxing on. The Bluebell Boot's tongue folds down into a slide, and there's a little fairy swing under a bluebell at the back. Your little one can enjoy playing with the characters inside the boot, or outside in the fairies' garden. The Bluebell Boot is a lovely inspiration for early imaginative play for young children.
RRP : £59.99Our Price : £48.99Save : £11.00
Peter Rabbit & Flopsy Bunny Activity Spiral
This Peter Rabbit activity spiral is made from a soft corded plush with patterned underside and includes a soft plush Peter with crinkle, Soft Flopsy with crinkle and soft textured strawberry with squeaker. The spiral can be attached to the side of a cot, stroller bar or car seat to keep baby entertained in the home or on the move. This toy has been designed specifically to encourage babies early developmental skills, we have included multiple textures and sounds to encourage babies to enjoy using their senses and to learn to explore the world around them. They will also be learning to use their hands for precise movements.
RRP : £18.99Our Price : £18.19Save : £0.80
Paddington Ring Rattle
This cute Paddington ring rattle is made from baby soft plush and features Paddington in his signature red hat with blue ring. Includes gentle rattle and cute suitcase tag. This rattle is large enough for little hands to grip and encourages babies to start enjoying using their senses through play. Suitable from birth, this ring rattle makes a great gift for newborns.
RRP : £7.99Our Price : £7.69Save : £0.30
Bright Starts Rattle and Shake Barbell
Clear rattle with colorful beads
RRP : £3.99Our Price : £2.89Save : £1.10
Lamaze Gardenbug Wrist Rattle Footfinder Set
This lovely set of wrist bands and baby socks are set to capture your baby's imagination, stimulate the senses and keep baby engaged with fun developmental features. Featuring brightly coloured wrist bands and foot finder socks with a crinkly butterfly and a squishy ladybird that rattle when moved and soft cuddly features for baby to discover and learn through play.
RRP : £16.99Our Price : £14.49Save : £2.50
Bright Starts Pretty in Pink Barbell Rattle
The Bright Starts pretty in pink rattle and shake barbell is colourful rattling fun that will make this one of baby's favourites. It's a clear rattle with colourful beads and a textured handle that is easy for baby to grasp.
Pink
RRP : £3.99Our Price : £3.49Save : £0.50
Peter & Flopsy Rattles
From the classic Beatrix Potter books these beautiful Peter Rabbit and Flopsy Bunny bean rattles are made from premium soft plush to ensure they are as gentle against babies skin as can be.
RRP : £8.99Our Price : £8.59Save : £0.40
Little Bird Told Me Soft Activity Spiral - Pink
The Soft Activity Spiral has so much for little hands to explore and discover.
RRP : £17.99Our Price : £17.49Save : £0.50
Lamaze Activity Spiral
This colourful spiral toy from Lamaze is full of developmental features that capture baby’s imagination and stimulate the senses.
RRP : £16.99Our Price : £18.49
Lamaze Freddie the Firefly Rattle
Freddie the Firefly rattle is easy to hold, thanks to his wings and soft, plush head. Little ones will delight at the sounds he makes with every shake for an engaging, multi-sensory playing experience. Brilliant for little hands to grab and explore, Freddie has a rattling transparent pod and chewy wings that mum can rotate to bring him to life. Ideal for babies from birth upwards, our special Lamaze Infant Development System takes you and your baby through those key moments of development. Our toys engage vision, auditory and motor skills from cot to toddler and beyond. As they play and grow, they’ll discover new sounds, colours and textures.
RRP : £7.99Our Price : £7.79Save : £0.20
Bright Starts Pretty in Pink Bracelets
Every little princess deserves to be fashionable. Bright Starts™ brings you the Rattle Me Bracelets™ to make play time fun wherever you go. She will love to wear, rattle, and crinkle these adorable bracelets.
RRP : £4.99Our Price : £4.79Save : £0.20
Bright Starts Rattle Me Wrist Pals
Sweet characters, soft fabrics, fun rattle sounds - what's not to love! Bright Starts™ brings you the Rattle Me Wrist Pals™ to make play time fun wherever you go. These little rattles attach easily and feature crinkle sound. Fun comes first!™
RRP : £4.99Our Price : £4.79Save : £0.20
Halilit Baby Drum
Ideal first drum with a great sound. Includes two child-safe beaters.
RRP : £13.99Our Price : £12.99Save : £1.00
Bright Starts Light and Giggle Drum
Baby can drum up some fun with the Bright Starts™ Light & Giggle Drum™! This amazing toy surprises baby with a musical light display that's set into motion when baby taps the drum. In number mode, baby can count along with the drum beats and in color mode, lights correspond to the color with every tap of the drum. The easy-grasp handle lets baby take the fun along. What a fun way to inspire baby to discover cause and effect, numbers and colours.
RRP : £15.99Our Price : £14.99Save : £1.00
Baby Einstein Rock, Light & Roll Guitar
Now baby can rock out to classical melodies with this adorable guitar! The Baby Einstein™ Rock, Light & Roll Guitar™ entertains baby with 10 classical melodies, flashing lights and more. Spin the rattle ball to hear melodies and activate lights or press one of the 3 color buttons to activate shorter melodies and lights.
RRP : £14.99Our Price : £13.99Save : £1.00
Baby Einstein Keys To Discover Piano
This happy little piano will go anywhere baby goes. Entertain your baby anywhere with lights, 6 classical melodies, and counting in English, Spanish and French! Keys flash in time with the music and baby will love the easy-to-grasp handle. Start inspiring your little musician today.
RRP : £8.99Our Price : £8.49Save : £0.50
Halilit Baby Xylophone
Real musical instrument with a specially shaped safety beater. Rounded edges make note bars inaccessible to tiny fingers.
RRP : £18.49Our Price : £16.99Save : £1.50
Halilit Mini Orchestra
This wonderful set is vibrantly coloured to encourage aural and visual stimulation- a perfect gift for any occassion.
RRP : £19.49Our Price : £17.99Save : £1.50
Halilit Toddler's Music Carnival
This set is perfect for both boys and girls and helps improve their sensory awareness as well as helping them to learn different sounds and noises.
RRP : £16.99Our Price : £14.99Save : £2.00
Lamaze Freddie the Firefly Table Top Toy
Keep baby entertained at meal times with the Freddie the Firefly Highchair Toy. Freddie helps to pass the time and makes sure your little one looks forward to every meal time. The toy attaches to table tops or high chairs, thanks to its clever suction cup. Each colourful segment spins around a flexible, bendy stem: spinning ball, knobbly rings, crinkle wings, plus chunky beads which slide around colourful wings that double as teething rings. The special Lamaze Infant Development System takes you and your baby through those key moments of development. Our toys engage vision, auditory and motor skills from cot to toddler and beyond.
RRP : £14.99Our Price : £14.49Save : £0.50
Bright Starts Learn and Giggle Fish
There are plenty of fish in the sea - but none like this! Bright Starts™ Learn & Giggle Fish™ is the perfect way to help baby discover letters, numbers, and shapes while entertaining baby with lights and music! This little fish doubles the fun with 2 play modes. Baby can press the buttons to hear numbers, letters , shapes and colors. In music mode, baby can press the fish scales for sounds and music. Easy-to-grasp handle makes it easy to take this interactive friend on-the-go. Bright colors and reflective scales will keep baby reeling in the fun!
RRP : £14.99Our Price : £14.19Save : £0.80
 
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