This magical creature is as pink as they come! Gorgeously soft, your little girl will love imaginary play with her new favourite mystical character.
RRP : £12.99Our Price : £14.49
Little Jacques the peacock is a great little toy that's full of developmental features to capture baby's imagination and bright colours to stimulate the senses. It features a rattle, a mirror, squeakers, crinkle feathers, knotty activity wings and a clip for easy attachment to a crib or stroller.
RRP : £12.99Our Price : £12.49Save : £0.50
RRP : £12.99Our Price : £13.49
'Aar me harties!' set sail on the high seas with Captain Calamari, he's full of developmental features that capture baby's imagination and stimulate the senses. With his crinkly pirate's hat and eye patch and eight brightly coloured, textured tentacles full of activities including a rattle, clacking teether rings, a surprise mirror and a handy clip for attachment to a stroller or crib.
RRP : £14.99Our Price : £14.49Save : £0.50
My friend Emily will make a lovely companion for any little girl, featuring a flower rattle around her neck, clacking teether rings, a crinkling dress and shoes. Her tummy squeaks when she's squeezed, she's brightly coloured and full of things to stimulate baby's senses. Also included is a handy clip for easy attachment to a crib or stroller.
RRP : £14.99Our Price : £14.49Save : £0.50
Brightly coloured Freddie the firefly is packed full of features, including crinkle wings, a jingling head, squeaker wings, a peek a boo mirror, clacking rings and a ladybug teether that fits into a handy pouch when not in use, he's bound to give hours of entertainment to your baby.
RRP : £14.99Our Price : £14.49Save : £0.50
Radical Rusty the robot makes an awesome first friend for any little boy, featuring a ratcheting head, knotty antennas, clanking rings & busy beads on his hands and colourful ribbon feet that crinkle. He's also double sided with a mirror on one side and includes a handy clip for easy attachment to a crib or stroller.
RRP : £14.99Our Price : £14.49Save : £0.50
Little Nutbrown hare with scrummy super soft fur makes a gorgeous gift for christenings, Easter or for a new born baby.
RRP : £11.99Our Price : £11.49Save : £0.50
RRP : £14.99Our Price : £14.49Save : £0.50
Avast, ye landlubbers! The crew have battled long and hard, and at last the treasure is within their grasp. Help them row the treasure chest back to the main ship and receive a hearty hero's welcome. Great for imaginative play, your little one will love bringing this ragtag bunch of scurvy seadogs to life by giving them their own voices and personalities, and will have great fun creating lots of stories and adventures about sailing the seven seas. Playing together encourages your child to start talking and trying new words, and moving the chunky, easy to grip pieces around helps strengthen little fingers.
RRP : £59.99Our Price : £48.99Save : £11.00
This Peter Rabbit activity spiral is made from a soft corded plush with patterned underside and includes a soft plush Peter with crinkle, Soft Flopsy with crinkle and soft textured strawberry with squeaker. The spiral can be attached to the side of a cot, stroller bar or car seat to keep baby entertained in the home or on the move. This toy has been designed specifically to encourage babies early developmental skills, we have included multiple textures and sounds to encourage babies to enjoy using their senses and to learn to explore the world around them. They will also be learning to use their hands for precise movements.
RRP : £18.99Our Price : £18.19Save : £0.80
This cute Paddington ring rattle is made from baby soft plush and features Paddington in his signature red hat with blue ring. Includes gentle rattle and cute suitcase tag. This rattle is large enough for little hands to grip and encourages babies to start enjoying using their senses through play. Suitable from birth, this ring rattle makes a great gift for newborns.
RRP : £7.99Our Price : £7.69Save : £0.30
This lovely set of wrist bands and baby socks are set to capture your baby's imagination, stimulate the senses and keep baby engaged with fun developmental features. Featuring brightly coloured wrist bands and foot finder socks with a crinkly butterfly and a squishy ladybird that rattle when moved and soft cuddly features for baby to discover and learn through play.
RRP : £16.99Our Price : £14.49Save : £2.50
From the classic Beatrix Potter books these beautiful Peter Rabbit and Flopsy Bunny bean rattles are made from premium soft plush to ensure they are as gentle against babies skin as can be.
RRP : £8.99Our Price : £8.59Save : £0.40
RRP : £14.99Our Price : £18.49
RRP : £7.99Our Price : £7.79Save : £0.20
Real musical instrument with a specially shaped safety beater. Rounded edges make note bars inaccessible to tiny fingers.
RRP : £18.49Our Price : £16.99Save : £1.50
This wonderful set is vibrantly coloured to encourage aural and visual stimulation- a perfect gift for any occassion.
RRP : £19.49Our Price : £17.99Save : £1.50
This set is perfect for both boys and girls and helps improve their sensory awareness as well as helping them to learn different sounds and noises.
RRP : £16.99Our Price : £14.99Save : £2.00
Keep baby entertained at meal times with the Freddie the Firefly Highchair Toy. Freddie helps to pass the time and makes sure your little one looks forward to every meal time. The toy attaches to table tops or high chairs, thanks to its clever suction cup. Each colourful segment spins around a flexible, bendy stem: spinning ball, knobbly rings, crinkle wings, plus chunky beads which slide around colourful wings that double as teething rings. The special Lamaze Infant Development System takes you and your baby through those key moments of development. Our toys engage vision, auditory and motor skills from cot to toddler and beyond.
RRP : £12.99Our Price : £14.49
The musical inchworm is a complete all round toy for baby, with bright colours to promote visual stimulation, sounds and different textures for your baby to explore, and a ruler on the worm's underside to track baby's growth.
RRP : £14.99Our Price : £17.49
The Fisher-Price chatter phone is a classic pull toy for a new generation, featuring a friendly face with moving eyes, a dial to spin and sturdy wheels & string for pull along fun.
RRP : £10.99Our Price : £9.49Save : £1.50
Babies love to chatter and the Laugh Learn Smiling Smart Phone comes with fun phrases and buttons to provide role play fun. Each of the nine light-up buttons activate songs, music and sounds which encourage an early understanding of numbers, shapes and colours.
RRP : £11.99Our Price : £10.49Save : £1.50
Build and stack for limitless fun with the award-winning First Builders Big Building Bag by Mega Bloks. These bright primary-coloured blocks encourage hands-on exploration as children imagine and create. First Builders blocks are big and easy for little fingers to assemble. When playtime is over, zip the blocks up in an eco-friendly bag and stash them in the toy box until the next adventure.
Ideal for ages one and up!
RRP : £12.99Our Price : £15.29
RRP : £27.99Our Price : £26.99Save : £1.00
RRP : £17.99Our Price : £16.99Save : £1.00
RRP : £98.99Our Price : £0.00Save : £98.99
RRP : £119.99Our Price : £114.99Save : £5.00
RRP : £89.99Our Price : £79.99Save : £10.00
Supporting little ones as they take their first steps, Scottie Dog is raring to go! This cheeky chappie features a textured charcoal furry coat and wears a checked neckerchief. Children will delight in taking Scottie for a walk, but for added fun, there's room on his back to hop on and enjoy the ride!
RRP : £89.99Our Price : £86.99Save : £3.00
Having the air of a superhero, Moobert offers little ones an enchanting ride into their imaginations... With his supportive curved seat and multi directional castors, Moobert offers a fun and friendly ride! This handsome fellow comes with super soft fabrics, fun crinkles and a stylised leatherette seat. A solid wooden frame and softly padded body makes Moobert both sturdy and huggable.
RRP : £94.99Our Price : £86.99Save : £8.00
The Bounce About offers the ultimate safety for complete peace of mind. Designed with a snug, comfortable fit to help maintain correct posture, this door bouncer is both fun and engaging for baby. The adjustable saddle is comfortably padded, fully supportive and machine washable. You can also adjust the bouncer's height for a perfect-for-baby fit. This fun jumper seat fits securely to door frames with a mechanism that's been tested to 1 million bounces.
RRP : £29.99Our Price : £23.99Save : £6.00
The Bounce and Play offers the ultimate safety for complete peace of mind. Designed with a snug, comfortable fit to help maintain correct posture, this door bouncer is both fun and engaging for baby. Cute design to support coordination and encourage bouncing for hours of play time fun. The adjustable saddle is comfortably padded, fully supportive and machine washable. You can also adjust the bouncer's height for a perfect-for-baby fit. This fun jumper seat fits securely to door frames with a mechanism that's been tested to 1 million bounces.
RRP : £32.99Our Price : £29.49Save : £3.50
Rosie is one of the prettiest of all rocking horses, that little girls will adore. Featuring a delightful pink, blue and grey vintage print fabric body, Rosie is guaranteed to melt the hearts of all little girls. Tucked inside her pocket is her friend Mae, a little rag doll with embroidery detail and a matching dress. Rosie comes with a soft scrunchy velour mane & tail and a velour saddle & bridle.
RRP : £94.99Our Price : £0.00Save : £94.99
Lewis is a handsome rocking horse, guaranteed to be well loved by boys and girls alike. Featuring a traditional argyle diamond fabric in stunning shades of blues, greys and gold, Lewis is as classical as he is handsome. Tucked inside his pocket is his friend Fitz, a huggable rabbit with crinkly ears and a rattle in his tummy. Lewis comes with a super soft scrunchy faux suede mane & tail and a textured velour saddle & bridle.
RRP : £94.99Our Price : £91.99Save : £3.00
The delightful Swin n' Sing Turtle is wearing a striped bathing suit and will bring fun and laughter to bath time as well as helping to develop baby's water confidence.
RRP : £16.99Our Price : £18.49
Bath toys like Tomy's octopals are a great way to develop your child's water confidence and to make bathing a fun and happy time for your child as well as making it a part of the bedtime routine, and it's a good time for family bonding.
RRP : £14.99Our Price : £14.54Save : £0.45
Kids will love these wet set of squirters. When children are busy in the water, it's so much easier for parents to get them clean! These colorful and creative set of Sea Buddies are sure to please any little bather. Each captivating creature squirts water for endless laughs and surprises. And the size is perfect for little ones to grasp and squeeze. So get set to get wet!
RRP : £9.99Our Price : £9.79Save : £0.20
Little squirts will love these little squirts. Fill 'em up and squirt 'em out. They make bath time a real blast for babies. The lovable and colorful sea characters provide creative play and are an amusing way for mums to rinse away soap. Just add them to water and expect an ocean of fun. Perfect size and softness for little hands to hold and squeeze.
RRP : £6.79Our Price : £6.29Save : £0.50
The Munchkin Tug Along Boat is fun, engaging for bath time and helps your little one build their hand-eye coordination. This bath toy boat scoops water into base and the front wheel spins when the water is poured out. This toy comes with a raft and 2 fun squirting characters to sail the boat!
RRP : £10.99Our Price : £10.49Save : £0.50
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