Fisher-Price is a well-known and trusted brand in the baby industry, with its logo instantly recognisable across the globe. The company was founded in 1930 by Herman Fisher, Irving Price, and Helen Schelle in New York City. Their goal was to create superior quality toys that were both entertaining and educational for children.

Today Fisher-Price is known for creating toys that encourage learning through play, including toys that promote early childhood development such as motor skills, reasoning, and problem-solving. Fisher-Price toys range from iconic items such as the Rock-a-Stack that is no Eco - made from plant-based materials, to newer interactive toys such as the Linkamals and Smart Stages ranges. These interactive toys that not only provide entertainment to young children, but also help to promote their cognitive and motor skills development. They are also designed to grow with your child, offering different levels of play content as your child develops and learns.

Baby gear lines including their potties, gym and entertainer are also trusted products for your little one. The multi award winning Fisher-Price Jumperoo is a must have, baby activity centre that provides a fun and interactive way for babies to exercise and develop their fine motor skills.

The brand also a well known for its commitment to safety, ensuring that all their products meet or exceed safety standards and are rigorously tested before they hit the market. Fisher-Price has been a trusted staple in many households and continues to provide families with toys and baby gear that are both entertaining and educational. Their success can be attributed to their commitment to providing high-quality products that help children learn, play and grow.