Tiny Love was founded in 1991 in Israel by a duo of grandparents Isaac and Dvorah, who wanted to create developmental toys and products that would help children learn and grow. They recognised the importance of providing children with toys that not only entertained them but also stimulated their growth and development. The concept of creating toys that would stimulate the minds of children and encourage them to explore and discover the world around them was a success and from a small of products they soon expanded to Europe and the USA. In 2014, Tiny Love was acquired by the industry giant, Dorel Juvenile.

Tiny Love developed the ‘Seven Developmental Wonders’ which is a unique and innovative program designed to help babies reach their developmental milestones. The seven wonders include cognition, language and communication, sensory development, fine motor skills, gross motor skills, creativity, and emotional intelligence. Each wonder focuses on different areas of development, and the program is designed to help parents understand and support their baby's growth. Parents can use these wonders as a guide to help them choose the right toys and activities for their baby's age and developmental stage.

The Tiny Love range of high quality, innovative products at Baby City includes a selection of toys, play mats, mobiles and rockers that are designed to support the development, growth and learning of babies and young children catering to each stage of a baby's wonder development.