A UK family business, passed down a generation, Vital Baby offers 45 years’ experience in the baby industry, providing parents quality products to make family time as effortless and enjoyable as possible. In 2019, the company underwent a re-brand, creating 6 distinct areas of product innovation: Nurture, Hygiene, Hydrate, Nourish, Protect, Splash and Soothe. Across the ranges since this time they have been acknowledged with 68 awards!

The awards speak volumes about their innovation and product success. In fact, they were one of the first brands to launch UV sterilisation for baby products, providing water and steam free sterilisation in just 7 minutes with LEDs. They have also pioneered the ‘Flexzone’ on their bottle teats, a flexible area that allows the teat to stretch and flex just like mum’s breast, making it a more comfortable and natural feeling for baby to feed. Their teat is also one of the few brands to offer 3 x anti-colic valves to help remove and reduce any air baby will swallow during feeding from the bottle, and help to reduce the symptoms of colic.

From essential weaning spoons, that are just the right depth and width for baby’s mouth to bath tubs that to the eye are simple yet subtly incorporate safety features and a tailored shape perfect for baby, you can trust in the quality and design of Vital Baby products. Here at Baby City, there is a vast choice of products across the categories of baby products it manufacturers to choose from at affordable prices.