The brand's mission is to provide babies with the best possible start in life by offering fun developmental toys that engage and stimulate little ones to enhance their sensory and motor skills. The company was founded in 1991, and has since grown to become a global brand, with distribution in over 50 countries worldwide.

Taf Toys designs toys with a focus on the developmental stages of infants, making sure each toy is safe, durable and has a unique educational value appropriate to that stage. It does this through research, innovation and bringing together a team of developmental experts to create a line of toys with age-matched features that aim to increase baby’s motor skills, cognition and emotional IQ.

The brand offers a wide range of toys including rattles, car travel toys and fabric books. Taf Toys products are made from high-quality materials and designed with vibrant colours and textures to stimulate babies' senses and imagination. It is no surprise that its products have won numerous awards for its innovation and quality, making it a trusted partner for parents when it comes to their baby's playtime.

A selection of popular Taf Toys lines for easier parenting are available at Baby City for you to bring home the fun and development benefits to your little one.