Lamaze developmental toys are a popular choice for parents who want to encourage their child's sensory, cognitive, physical and social development. These toys are designed to be visually stimulating with bright colours and patterns, as well as texturally engaging with a variety of fabrics from satin to corduroy. The friendly characters in a range of shapes and sizes often also house mirrors, peek-a-boo sections, squeakers to teethers and balls of beads, engaging and stimulating a child's senses and encouraging exploration and discovery.

The toys are made with soft fabrics and materials that are safe for baby to toddlers to touch and play with. Some of the toys even come with attachments that can be clipped onto strollers, or car seats for on-the-go fun. These linkable loop toys are additionally often made with monochrome undersides for littles ones to look up at while on their backs and help develop their vision.

These toys can also help with the development of fine motor skills as children learn to grasp and manipulate the various components of the toy. They also help children develop important skills such as hand-eye coordination, problem-solving and spatial awareness. These toys are designed to engage and stimulate a child's senses at each development milestone and help them learn through play. The variety of toys and developmental value over several stages in the range means that there is something for every little one - making them the perfect gift for them and new parents.