MAM or Modern Adapted Motherhood, design products to meet the needs of both babies and parents. They were established in Austria in 1976 initially inspired by a Dad’s vision for a soother for his daughter and have grown to be a market share leader in the U.K (Gfk data 2023) for soothers, as well as bottles and teats, and trusted by parents around the world.

MAM soothers are designed to support the development of your baby's jaw, teeth, and gums. They are made from BPA-free silicone and come in various baglet sizes with gorgeous shield designs to suit different styles, preferences and stages of development. They also boast a SkinSoft™ silicone teat that feels and fits perfectly in baby's mouth and easily accepted by 94%* of babies.

The brand's range of bottles is also impressive, boasting a self-sterilising function and anti-colic functionality through an innovative vented base, with proven success in 80% of babies in an independent field study. MAM also offers a comprehensive range of breast-feeding products including pumps, nipple protectors and pads. They also offer teethers, cups and sterilisers to support babies and parents.

The brand's dedication to creating safe, innovative and high-quality products combined with a focus on safety, functionality and style, has made it a go-to brand for parents looking for the best for their little ones. Shop a comprehensive range of MAM products at Baby City for your little one today!