Philips Avent, a leading brand in baby feeding products, has been trusted by parents worldwide for decades. In fact, the company was established in 1984, with its first to market, anti-colic bottle. In 2006, global giant Philips, acquired the formally named company Avent; knowing it could add value by increasing both its production capacity and distribution network. With a continued commitment to providing innovative and reliable solutions, Philips Avent continues to offer a wide range of products designed to support every stage of a baby's development. Best known for its baby bottles and soothers, it also offers items in its range including breast care products to baby food processors.

Philips Avent latest innovation are their anti-colic bottles that are known as the ‘3.0 Natural Response’ range. This is their closest yet to feeding at the breast, with the teat designed to only release milk when the baby actively drinks. Hence, babies can drink, swallow and breathe using their natural rhythm, just like on the breast, making it easy to combine breast feeding and bottle feeding. The teat also features a wide, soft and flexible design, to mimic the shape and feel of a breast, helping baby to latch on and feed comfortably. The same bottle and teat are also available with ‘AirFree’ Vent, for little ones that need a little extra protection against colic, gas and reflux, by keeping air away from baby’s tummy.