Rainbow Designs was established over 30 years ago and has since become a leading supplier of licensed character merchandise in the UK. Rainbow Designs prides itself on its long standing franchises with beloved licences such as Paddington Bear, Peter Rabbit, Guess How Much I Love You, Elmer, Disney and Winnie the Pooh.

The company creates high quality plush toys, comforters, rattles, fabric books and more for the baby and children's sector as well as for collectors. It has an ability to create toys that serve as the most beautiful and memorable gifts that are not only fun for little ones as they grow, but also make for lovely nursery room décor and impart development benefits through play.

The company is committed to ensuring that all of its products are made to the highest quality standards and are safe for children to enjoy. It has recently also started to incorporate a percentage of recycled materials into its toys to reduce it carbon footprint.

A selection of these gorgeous soft plush toys and nursery room delights are available at Baby City. Perhaps you will be tempted to immerse your little one's imagination and happiness with a new companion and best friend today.