Sleep is an essential component for a baby's growth and development. Newborns tend to sleep for 16-17 hours a day, with shorter periods of sleep lasting for 2-4 hours at a time and increasing as they develop. Parents can ensure their baby gets enough sleep by creating a safe and comfortable sleep environment as well as supporting a sleep routine. This is where some sleep aid products for little ones can come in handy. Here at Baby City you can find cot bedding, comfort blankets, sleepwear including sleepsuits, swaddles, swaddle bags and sleepbags, as well as soothing cot mobiles, projectors, night lights and more.