WaterWipes® was brought to life when Edward McCloskey’s newborn developed a nappy rash and he couldn’t find a wipe gentle enough for her sensitive skin. After years of research and testing, he developed a wipe with newborn skin in mind - soft, gentle, and designed to provide comfort and care for even the most delicate skin. Born from a father’s love, WaterWipes® is now a household name, trusted by families around the world.

WaterWipes have carved out a unique niche in the parenting world by prioritising purity above all else, earning the trust of families who are understandably cautious about what touches their baby’s delicate skin. Unlike many traditional wipes that rely on a complex cocktail of synthetic preservatives and fragrances, WaterWipes are famously minimalist, containing only two ingredients: 99.9% high-purity water and a tiny drop of fruit extract.

This commitment to simplicity makes them an ideal choice for newborns or those with sensitive, eczema-prone skin, as they effectively cleanse without the risk of irritation or chemical residue. By stripping away everything unnecessary, the brand provides parents with peace of mind, transforming the simple task of a diaper change into a gentle, soothing ritual that respects the natural integrity of a baby’s skin.