We Made Me baby carriers quickly made a name for themselves with their innovative designs and commitment to safety and comfort. It was founded in 2012 and quickly gained popularity with their first product, the Wuti Wrap, which was a stretchy wrap that allowed parents to carry their infants comfortably and securely. Since then, they have released a range of baby carriers, including ring slings, buckle carriers, and hybrid carriers.

The company was acquired in recent years by Diono, a huge player in the baby car seat and stroller industry. Whilst We Made Me is known for their innovative and comfortable baby carriers that provide excellent support for parents and their babies. The acquisition enabled Diono to expand its product line and reach a wider audience whilst it gave access to the carrier company to extensive resources and distribution channels, enabling them to reach new customers and increase sales.

A very select range of baby carriers are available at Baby City from We Made Me, due to Diono’s warehouse departure from the UK as a consequence of Brexit. The hammock-style sling, Smile supports five different carrying positions, including discreet breast feeding positions and a cradle position for newborns. It creates a wonderful ergonomic and natural seating position, with legs spread, squat and with baby’s spine rounded. It is no wonder it is an award winning baby carrier.