One of the most popular types of figure toys are those miniature representations of characters from movies, television shows and books. Being able to relate and bring to life familiar as well as favourite characters can help with engagement, not to mention re-enacting popular story-lines to start them off.

Kids love playing with these character figure toys for a variety of reasons. Firstly, figure toys, such as action figures or dolls, allow children to engage in imaginative play and create their own stories and scenarios. The toys often represent characters of good personality and quality, such superheroes or princesses, which they can be a part of through the toy. Secondly, figure toys often come with accessories or playsets, or can be used within and together with other figure toys they have that allow children to create a whole world around their new character. Additionally, figure toys often have a collectible aspect to them, which appeals to children who like to have a complete set or series. Finally, figure toys, as with many other toys, can also provide a sense of comfort and security for children, as they can create a bond with their favourite character and feel a sense of companionship and familiarity.

Figure toys have also become a popular form of collectibles for adults who are fans of certain franchises or characters, imparting a sentimental or social value, and often kept on display in showcases or used as decorative pieces in homes.

These toys are often made with intricate details to ensure a strong resemblance and resonation with little ones. They often also come with accessories as seen in their shows and well-known story lines that enhance play value. There are many popular figure toys to choose from at Baby City, including those from Disney movies, Toy Story, Harry Potter to Jurassic Park/ World figures that are sure to capture their hearts and imagination.